Seminar Announcement for July 23, 2026: 'Shu Yamaguchi × Ken Kusunoki: Why Does the Organization Need 'Creative Advantage' Now?'

Amana Inc., a company that realizes communication transformation through creativity, will host a seminar on Thursday, July 23, 2026, under the theme 'Shu Yamaguchi × Ken Kusunoki: Why Does the Organization Need 'Creative Advantage' Now?'.

* This seminar is a hybrid event held both at Global Business Hub Tokyo and online. * A workshop and a networking session are available for those participating at the venue.

Strategy is clear, yet implementation becomes a black box. The creativity of the field does not align with management policy. Many companies are currently facing a deep gap between strategy and creative.

We will explore the key to bridging that gap with Mr. Shu Yamaguchi, author of 'Context Leadership' and 'Liberal Arts as a Weapon', and Mr. Ken Kusunoki, a management scholar who has consistently questioned the essence of strategy, including 'Competitive Strategy as a Story'.

This is a seminar that discusses the essence of competitive advantage using creativity ('Creative Advantage') in a language for decision-makers.