Seminar Notice: 'Redefining Marketing and Branding: The Nature of the Divide and Creative Harmony' (June 16, 2026)
Amana Inc. will hold a seminar on June 16, 2026, titled 'Redefining Marketing and Branding.' Featuring guests Yu Miura from Shiseido and Kikiko Kitahara from GreatRIVER, the event will explore the gap between these fields and discuss how creative strategies can foster business growth.
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Amana Inc., a company dedicated to communication transformation through creative efforts, announced it will host a seminar titled 'Redefining Marketing and Branding: The Nature of the Divide and Creative Harmony' on Tuesday, June 16, 2026.
*This is an in-person event held at Incubation CANVAS TOKYO.
*A workshop and networking session will follow the seminar.
'Marketing' and 'branding,' two wheels that should move toward the same goal, are often operated in conflict within Japanese companies. This disconnection seems to be strengthening as digitalization progresses.
In this session, we invite Yu Miura, who has long led creative initiatives at Shiseido's Art & Creation Headquarters, for a dialogue with Kikiko Kitahara, advisor at GreatRIVER who worked on the rebranding of MAQuillAGE. They will explore the nature of this divide and discuss how creative approaches can contribute to business growth.
[Speakers]
Yu Miura (General Manager, Creation Department, Art & Creation Headquarters, Shiseido Co., Ltd.)
Kikiko Kitahara (Representative Director and CEO, MICHI Inc.)
[Event Details]
Date: Tuesday, June 16, 2026, from 16:00
*This is an in-person event held at Incubation CANVAS TOKYO.
*A workshop and networking session will follow the seminar.
'Marketing' and 'branding,' two wheels that should move toward the same goal, are often operated in conflict within Japanese companies. This disconnection seems to be strengthening as digitalization progresses.
In this session, we invite Yu Miura, who has long led creative initiatives at Shiseido's Art & Creation Headquarters, for a dialogue with Kikiko Kitahara, advisor at GreatRIVER who worked on the rebranding of MAQuillAGE. They will explore the nature of this divide and discuss how creative approaches can contribute to business growth.
[Speakers]
Yu Miura (General Manager, Creation Department, Art & Creation Headquarters, Shiseido Co., Ltd.)
Kikiko Kitahara (Representative Director and CEO, MICHI Inc.)
[Event Details]
Date: Tuesday, June 16, 2026, from 16:00
FAQ
セミナーの開催日はいつですか？
2026年6月16日（火）です。
セミナーのテーマは何ですか？
『マーケティングとブランディングの再定義 ─分断の正体と、両立のクリエイティブ』です。
主な登壇者は誰ですか？
株式会社資生堂 アート＆クリエイション本部 クリエイション部長の三浦遊氏と、株式会社MICHI代表取締役CEOの北原規稚子氏です。
会場はどこですか？
Incubation CANVAS TOKYOにて開催されます。
セミナー後にイベントはありますか？
はい、ワークショップと交流会をご用意しています。