Your Voice and Heartbeat Become Design: Launch of Experiential Apparel Brand 'somark:'

Amana Inc. and Plus One International have launched 'somark:', a new experiential apparel brand that converts biometric data like voice and heart rate into one-of-a-kind graphic T-shirts. The brand will open a pop-up store for its first line, 'somark:overtone', which visualizes sound, at the 'TENNOZ CANAL FES 2026SS' on May 23-24, 2026. Users can record their voice to generate six types of graphics, adjust the layout, and print the T-shirt on the spot for 5,800 JPY.