amana Launches Early Adoption Program for “Rashisa AI” to Preserve Brand Consistency in Generative AI Visual Production

amana Inc., a company that drives communication transformation through creativity, has launched an early adoption program for its new service “Rashisa AI.” The service is designed to maintain brand consistency in visual production using generative AI. By combining custom design tailored to each company’s brand with hands-on support from amana’s dedicated team, it enables visual production that preserves each company’s distinctive brand character. According to amana, brand consistency correlates with an average 2.4x growth rate and is directly tied to economic value. However, the spread of generative AI has made it harder to maintain consistency in brand visuals. The company cites two main factors: the personalization of skills, as giving instructions to and evaluating AI requires advanced creative literacy and tends to be limited to a small number of people within an organization; and organizational fragmentation, where each department has different KPIs and evaluation criteria, often prioritizing immediate results over brand consistency. “Rashisa AI” leverages more than 45 years of amana’s creative knowledge to provide an environment for generating and evaluating brand-consistent visuals. Its two core functions are an AI Prompt Builder and an AI Evaluation System. The Prompt Builder allows users to upload just a few brand-like visuals, converts the brand worldview into keywords, and automatically generates optimal prompts through a chat-style interface. The AI Evaluation System lets users upload generated or existing visuals, then scores brand consistency on a 10-point scale, outputs a STRONG/PARTIAL/ABSENT judgment with improvement suggestions in Japanese, and also includes AI-generated image detection. amana says visuals generated with basic prompts often lack consistency in lighting, style, and mood, causing them to diverge from the intended brand image. By using “Rashisa AI,” companies can generate visuals with syntax that incorporates brand-specific emotional language, giving all visual assets a consistent worldview. The service is being used in scenarios such as global marketing, brand communication, and global brand management by major companies in food and beverages, automobiles, and electrical and precision equipment. For example, a major food and beverage manufacturer is combining in-house production through the Prompt Builder with the AI Evaluation System to expand asset supply while maintaining quality. A major automotive-related manufacturer is using the service to define brand evaluation criteria as a shared organizational language after renewing its Visual Identity. A major electrical and precision equipment manufacturer is using the evaluation system to quantify judgment standards and reduce regional variation caused by local sales companies interpreting brand guidelines independently. The initial setup takes about two months. During this period, amana’s dedicated team provides hands-on support, from verbalizing each company’s brand character to designing prompts and building evaluation criteria. amana is currently recruiting client companies for the early adoption program and invites companies struggling with brand visual consistency in generative AI use to inquire. Founded in 1979 as an advertising photography production company, amana has expanded into one of Japan’s largest creative studios, producing still images, video, CG, retouching, 3DCG, apparel CG, and other visual content. Today, the company uses its extensive creative resources and knowledge gained from around 10,000 projects annually to help clients communicate corporate value and drive communication transformation through creativity, while also supporting corporate communication initiatives and DX promotion through its proprietary solutions.