Amana Inc. to Hold Webinar on May 15, 2026 (Friday): 'Beyond Marketing Optimization: "Thought x Emotion" Strengthens Brands'
Amana Inc. will host an online seminar on May 15, 2026, titled 'Beyond Marketing Optimization: "Thought x Emotion" Strengthens Brands.' Art Director Go Nagasawa will explain an approach that combines 'thought' and 'emotion' to build strong brands, moving beyond functional and price competition.
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Amana Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director and President: Takeaki Kaneko; hereinafter 'Amana'), which realizes communication transformation through creativity, will hold an online seminar on Friday, May 15, 2026, on the theme of 'Beyond Marketing Optimization: "Thought x Emotion" Strengthens Brands.'
What is necessary to break away from functional and price competition and continue to be chosen by customers as an 'irreplaceable option'?
In this webinar, Amana's Art Director Go Nagasawa will explain an approach that combines 'Thought' and 'Emotion' to build strong brands. The power of 'creativity' acts as a bridge, connecting a company's firm 'thought' to customers' resonating 'emotion.'
We will unravel how to break away from 'correct but boring' branding, which is built solely on logic, and create 'leaps of imagination' that are etched into customers' memories, using examples from global companies.
Furthermore, we will convey the importance of the 'passion of the person in charge' in amplifying the spark of creativity and transforming customers into enthusiastic fans. We look forward to the participation of everyone who wishes to redefine brand value and build deep bonds with customers.
Speaker
Go Nagasawa
Amana Inc. / Art Director
Joined Amana Group in 2010. Since then, he has continuously designed touchpoints between brands and users, from UX development for service launches to event promotions that stimulate the five senses, and branding that establishes corporate identity. He strives daily to deliver the essential value of companies to the world in a memorable way, with a focus on design that considers 'from before touching to after touching.'
Recommended for:
PR and marketing managers who are struggling with how to create long-term brand value, not just improving and optimizing metrics.
Branding managers who feel challenged in incorporating thought and emotion into their strategies.
PR and marketing leaders who aim to foster brands that continue to be chosen through organizational culture and context.
Event Overview
Date: Friday, May 15, 2026, 12:00 PM - 12:50 PM
Capacity: 100 people
Participation Fee: Free
Application URL: https://bit.ly/3QMBuFG
Contact: TEL 03-3740-4011 (main), E-Mail event@amana.jp
About Amana Inc.
Established in 1979 as a production company for advertising photography. Since then, it has expanded its business into one of Japan's largest creative studios, producing and providing visual content such as still images, videos (TV commercials, web videos, etc.), and CG (retouching, 3DCG, apparel CG). Currently, Amana utilizes its abundant creative resources and knowledge gained from 10,000 projects annually to realize communication transformation through creativity, conveying the value of client companies and moving people. Furthermore, by combining proprietary products (solutions) developed by Amana, it supports corporate communication measures and DX (Digital Transformation) promotion, undertaking numerous projects to enhance corporate value with clients.
Amana Inc. Company Profile
Representative: Takeaki Kaneko, Representative Director and President
Location: 2-2-43 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Established: April 1979
Capital: 100 million JPY
Employees: 520 (consolidated) as of January 1, 2026
Business Activities:
Visual Communication Business (strategy and planning in communication domain, brand design & activation, internal communication, content marketing, content production & editing, prototyping, movie/graphic production, web production, and other various promotional measure planning)
URL: https://amana.jp/
Keywords:
What is necessary to break away from functional and price competition and continue to be chosen by customers as an 'irreplaceable option'?
In this webinar, Amana's Art Director Go Nagasawa will explain an approach that combines 'Thought' and 'Emotion' to build strong brands. The power of 'creativity' acts as a bridge, connecting a company's firm 'thought' to customers' resonating 'emotion.'
We will unravel how to break away from 'correct but boring' branding, which is built solely on logic, and create 'leaps of imagination' that are etched into customers' memories, using examples from global companies.
Furthermore, we will convey the importance of the 'passion of the person in charge' in amplifying the spark of creativity and transforming customers into enthusiastic fans. We look forward to the participation of everyone who wishes to redefine brand value and build deep bonds with customers.
Speaker
Go Nagasawa
Amana Inc. / Art Director
Joined Amana Group in 2010. Since then, he has continuously designed touchpoints between brands and users, from UX development for service launches to event promotions that stimulate the five senses, and branding that establishes corporate identity. He strives daily to deliver the essential value of companies to the world in a memorable way, with a focus on design that considers 'from before touching to after touching.'
Recommended for:
PR and marketing managers who are struggling with how to create long-term brand value, not just improving and optimizing metrics.
Branding managers who feel challenged in incorporating thought and emotion into their strategies.
PR and marketing leaders who aim to foster brands that continue to be chosen through organizational culture and context.
Event Overview
Date: Friday, May 15, 2026, 12:00 PM - 12:50 PM
Capacity: 100 people
Participation Fee: Free
Application URL: https://bit.ly/3QMBuFG
Contact: TEL 03-3740-4011 (main), E-Mail event@amana.jp
About Amana Inc.
Established in 1979 as a production company for advertising photography. Since then, it has expanded its business into one of Japan's largest creative studios, producing and providing visual content such as still images, videos (TV commercials, web videos, etc.), and CG (retouching, 3DCG, apparel CG). Currently, Amana utilizes its abundant creative resources and knowledge gained from 10,000 projects annually to realize communication transformation through creativity, conveying the value of client companies and moving people. Furthermore, by combining proprietary products (solutions) developed by Amana, it supports corporate communication measures and DX (Digital Transformation) promotion, undertaking numerous projects to enhance corporate value with clients.
Amana Inc. Company Profile
Representative: Takeaki Kaneko, Representative Director and President
Location: 2-2-43 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Established: April 1979
Capital: 100 million JPY
Employees: 520 (consolidated) as of January 1, 2026
Business Activities:
Visual Communication Business (strategy and planning in communication domain, brand design & activation, internal communication, content marketing, content production & editing, prototyping, movie/graphic production, web production, and other various promotional measure planning)
URL: https://amana.jp/
Keywords: