Amana Inc. to Host Webinar on May 13, 2026: "Unpacking Next-Generation Design and Brand Strategy from Salone del Mobile 2026"
Amana Inc. announced an online seminar on May 13, 2026, titled "Unpacking Next-Generation Design and Brand Strategy from Salone del Mobile 2026." The webinar will feature Riku Akimoto of STYLUS, who will delve into the latest trends from the world's largest design festival, Salone del Mobile, and explore how they can be leveraged for future business and brand strategies. The focus will be on sustainability, the shift from 'objects to systems,' and the emergence of AI-integrated smart appliances, offering insights into new market needs and business opportunities through concrete examples.
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Amana Inc. (Headquarters: Shinagawa-ku, Tokyo; Representative Director & President: Takeaki Kaneko; hereinafter "Amana"), which realizes communication transformation through creativity, will host an online seminar on May 13, 2026 (Wednesday), on the theme "Unpacking Next-Generation Design and Brand Strategy from Salone del Mobile 2026."
Milan Design Week, centered around the world's largest design festival "Salone del Mobile," was held again this year from April 20th to 26th. In recent years, this event has evolved beyond a mere furniture exhibition into a platform for solving social issues through design and envisioning future businesses.
In 2026, with the theme "A Matter of Salone," the focus was placed on "materials (materiality)" directly linked to sustainability. Furthermore, signs that will shape next-generation business models are abundant, such as the value shift from "objects to systems" indicated by the newly established "Salone del Mobile Contract" for large-scale projects, and the rise of AI-integrated smart appliances.
This webinar will welcome Mr. Riku Akimoto from the global innovation advisory firm "STYLUS" to unravel the latest local trends. He will explain in detail, with specific examples, how design and cutting-edge technology create new market needs and business opportunities.
*Please note that the content may be subject to change due to circumstances. We appreciate your understanding.
**Speaker**
Riku Akimoto
Country Manager, STYLUS Japan K.K.
After consultant experience at IBM and GiXo, he participated in the launch of the Israeli startup Outbrain Japan, and has been in his current position since September 2019. He specializes in localizing overseas technology and business concepts.
**Recommended for:**
Those in Marketing, Advertising, and Public Relations departments
Those in New Business Development departments
Those who want to know the latest trends
**Event Overview**
Date: Wednesday, May 13, 2026, 12:00 PM - 12:50 PM
Capacity: 500 participants
Participation Fee: Free
Application URL: https://bit.ly/4cJvJ2H
Inquiries: TEL 03-3740-4011 (main), E-Mail event@amana.jp
**About Amana Inc.**
Established in 1979 as an advertising photography production company. Subsequently, it expanded its business to become one of Japan's largest creative studios, producing and providing visual content such as still images, videos (TV commercials, web videos, etc.), and CG (retouching, 3DCG, apparel CG). Currently, by leveraging its abundant creative resources and knowledge gained from 10,000 annual projects, Amana is committed to realizing communication transformation through creativity that conveys the client company's value and moves people. Furthermore, by combining solutions uniquely developed by Amana, it supports clients' communication strategies and DX (Digital Transformation) promotion, undertaking numerous projects that enhance corporate value with clients.
**Amana Inc. Company Profile**
Representative: Takeaki Kaneko, Representative Director & President
Location: 2-2-43 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Established: April 1979
Capital: 100 million JPY
Employees: (Consolidated) 520 employees *As of January 1, 2026
Business Activities:
Visual communication business (strategy and planning in the communication domain, brand design & activation, internal communication, content marketing, content production & editing, prototyping, movie/graphic production, web production, and planning of various other promotional measures)
URL: https://amana.jp/
Milan Design Week, centered around the world's largest design festival "Salone del Mobile," was held again this year from April 20th to 26th. In recent years, this event has evolved beyond a mere furniture exhibition into a platform for solving social issues through design and envisioning future businesses.
In 2026, with the theme "A Matter of Salone," the focus was placed on "materials (materiality)" directly linked to sustainability. Furthermore, signs that will shape next-generation business models are abundant, such as the value shift from "objects to systems" indicated by the newly established "Salone del Mobile Contract" for large-scale projects, and the rise of AI-integrated smart appliances.
This webinar will welcome Mr. Riku Akimoto from the global innovation advisory firm "STYLUS" to unravel the latest local trends. He will explain in detail, with specific examples, how design and cutting-edge technology create new market needs and business opportunities.
*Please note that the content may be subject to change due to circumstances. We appreciate your understanding.
**Speaker**
Riku Akimoto
Country Manager, STYLUS Japan K.K.
After consultant experience at IBM and GiXo, he participated in the launch of the Israeli startup Outbrain Japan, and has been in his current position since September 2019. He specializes in localizing overseas technology and business concepts.
**Recommended for:**
Those in Marketing, Advertising, and Public Relations departments
Those in New Business Development departments
Those who want to know the latest trends
**Event Overview**
Date: Wednesday, May 13, 2026, 12:00 PM - 12:50 PM
Capacity: 500 participants
Participation Fee: Free
Application URL: https://bit.ly/4cJvJ2H
Inquiries: TEL 03-3740-4011 (main), E-Mail event@amana.jp
**About Amana Inc.**
Established in 1979 as an advertising photography production company. Subsequently, it expanded its business to become one of Japan's largest creative studios, producing and providing visual content such as still images, videos (TV commercials, web videos, etc.), and CG (retouching, 3DCG, apparel CG). Currently, by leveraging its abundant creative resources and knowledge gained from 10,000 annual projects, Amana is committed to realizing communication transformation through creativity that conveys the client company's value and moves people. Furthermore, by combining solutions uniquely developed by Amana, it supports clients' communication strategies and DX (Digital Transformation) promotion, undertaking numerous projects that enhance corporate value with clients.
**Amana Inc. Company Profile**
Representative: Takeaki Kaneko, Representative Director & President
Location: 2-2-43 Higashi-Shinagawa, Shinagawa-ku, Tokyo
Established: April 1979
Capital: 100 million JPY
Employees: (Consolidated) 520 employees *As of January 1, 2026
Business Activities:
Visual communication business (strategy and planning in the communication domain, brand design & activation, internal communication, content marketing, content production & editing, prototyping, movie/graphic production, web production, and planning of various other promotional measures)
URL: https://amana.jp/