Amana to Host Webinar on May 19, 2026: 'Recruitment Branding Strategy in the Generative AI Era — From Being Searched to Being Recommended'

Amana Inc. (Headquarters: Shinagawa-ku, Tokyo; President and Representative Director: Takeaki Kaneko), a leader in communication transformation through creativity, will host an online seminar on Tuesday, May 19, 2026, themed 'Recruitment Branding Strategy in the Generative AI Era — From "Being Searched" to "Being Recommended."

With nearly 70% of students now utilizing generative AI to start their search for employers, the foundation of recruitment PR is undergoing a paradigm shift. Future recruitment websites must first be correctly evaluated and recommended by the 'new filter' of AI before they even reach human readers.

In this webinar, we will break down the evaluation mechanisms behind AI-driven search and organize key strategies for effective information delivery in the AI era.

Ultimately, however, it is the human candidates who decide to apply and commit to a company. What is needed beyond the logic required to reach AI in order to truly move people's hearts? We will introduce branding philosophies for winning in the generative AI era along with specific case studies.

Speakers: Atsuyuki Furuya (Planner, Amana Inc.): An expert in B2B marketing communication strategy, implementation, and measurement. With a long career as a copywriter and editor, he excels at planning that balances logical and creative approaches. Mayo Omi (Content Director, Amana Inc.): Responsible for owned media strategy and editorial management. She specializes in designing stories that move people while maintaining structural web integrity to enhance corporate brand value from multiple perspectives.

Target Audience: - HR, recruitment PR, and branding professionals wanting to grasp the latest trends in generative AI. - Web marketing and PR staff facing challenges with recruitment site traffic or application numbers.

Event Details: - Date: Tuesday, May 19, 2026, 12:00–12:50 - Capacity: 100 people - Fee: Free - Registration: https://bit.ly/4txBCHD - Contact: TEL 03-3740-4011 (Main), E-Mail event@amana.jp

About Amana Inc.: Founded in 1979 as an advertising photography company, Amana has expanded into one of Japan's largest creative studios, providing visual production across stills, video (TVCM, Web), and CG (retouching, 3DCG). Today, Amana leverages its extensive creative resources and knowledge from 10,000 annual projects to achieve communication transformations that convey client value and move people. Combined with proprietary solutions, Amana supports corporate communication and digital transformation (DX) projects.