Seminar Announcement: Bridging the Gap Between Strategy and Execution in New Product Development - Practical Approaches Connecting Business, Management, and the Front Lines, Discovered Through Trial and Error

amana Inc. (Headquarters: Shinagawa-ku, Tokyo; President & CEO: Takeaki Kaneko; hereinafter referred to as "amana"), which realizes communication transformation through creativity, will hold a seminar on Friday, April 17, 2026. The theme is "Great RIVER Case Study: Bridging the Gap Between Strategy and Execution in New Product Development - Practical Approaches Connecting Business, Management, and the Front Lines, Discovered Through Trial and Error.".

*This seminar is an in-person event held at the amana Tennoz Office.

*A workshop and networking session will be held after the seminar.

"We need to change how we sell." However, many companies face challenges where the front lines are reluctant to change their familiar methods, or don't know how to change. Does your company face such issues?

This seminar will draw upon the real-world case of value provision transformation undertaken by the Tokyo Gas Group. Three parties – corporate representatives, Great RIVER, and specialized personnel – will speak from their respective standpoints about the process of organizational change that begins with correctly re-examining the issues.

We will deliver practical, real-world insights at the operational level, not abstract theories of change. You will learn how to organize problem awareness within an organization and what specific actions are being taken to pave the way for transformation.

Speakers

Hiroyuki Taga

Tokyo Gas Engineering Solutions Corporation

Solutions Promotion Division

Sales Engineering Solutions Department

Digital Solutions Group, Group Manager

After gaining experience as an engineer in the production technology department at Sapporo Breweries Ltd., working at both factories and headquarters, he joined Tokyo Gas in 2021. Currently, he is involved in solving issues that connect planning and execution, and management and the front lines, by developing solutions utilizing digital technology, from technical sales to design, construction, and operation/maintenance, starting with organizing front-line issues for customers in the manufacturing and facility management sectors.

Urin Egawa

Tokyo Gas Engineering Solutions Corporation

Solutions Promotion Division

Sales Engineering Solutions Department

Digital Solutions Group, Assistant Manager

After experiencing roles as a facility maintenance engineer and DX project lead at ENEOS Corporation, working at both factories and headquarters, she joined Tokyo Gas in 2023. Currently, as a technical sales representative for digital solutions for the manufacturing industry, she supports customers in organizing their on-site issues. She also plans and executes sales know-how development and dissemination strategies for digital solutions, working to foster a new culture and solve issues within her own organization.

Kyohei Tsubota

kasanari Inc.

Founder & CEO, Art & Business Strategist

A connector of art and business, the concrete and the abstract. Graduated from Kyoto University (Faculty of Economics) and Kyoto University of Art and Design. After working at Kansai Electric Power and Accenture Strategy, he founded kasanari Inc. Based within Musashino Art University, he supports corporate new business creation, human resource development, and brand building with a unique approach that combines artistic thinking and expression with strategy. He continues his artistic activities in parallel, focusing on the theme of "concrete and abstract.".

Recommended for:

・ Those who have set sales transformation policies such as "selling experiences" or "solution selling," but whose front-line operations have not changed.

・ Those who have experienced a return to the previous state after training or consulting ended.

・ Change promoters who understand the necessity of transformation but feel that the front lines are not changing.

・ Those seeking a form of support different from consultants or temporary staffing agencies, even when looking to leverage external resources.

Seminar Overview

Date & Time: Friday, April 17, 2026, 16:00 - 18:00 Venue: amana Tennoz Office Capacity: 50 people *Lottery will be held if applications exceed capacity. Participation Fee: Free Application URL: https://bit.ly/4uYoGvu Inquiries: TEL 03-3740-4011 (Main), E-Mail event@amana.jp

About amana Inc.

Established in 1979 as a production company for advertising photography. Since then, the company has expanded its business to become one of Japan's largest creative studios, producing and providing visual content such as still images, videos (TV commercials, web videos, etc.), and CG (retouching, 3DCG, apparel CG). Currently, by leveraging its abundant creative resources and knowledge gained from over 10,000 projects annually, amana is working to realize communication transformation that conveys client value and moves people through creativity. Furthermore, by combining proprietary solutions developed by amana, the company supports clients' communication strategies and DX (Digital Transformation) promotion, undertaking numerous projects that enhance corporate value together with clients.

amana Inc. Company Profile

Representative: Takeaki Kaneko, President & CEO

Location: 2-2-43 Higashi-Shinagawa, Shinagawa-ku, Tokyo

Established: April 1979

Capital: 100 million yen

Number of Employees: (Consolidated) 520 people *As of January 1, 2026

Business Activities:

Visual Communication Business (Strategy/planning in the communication domain, brand design & activation, internal communication, content marketing, content production/editing, prototyping, movie/graphic production, web production, planning of various other promotional measures, etc.)

URL: https://amana.jp/