Announcement of Webinar on April 10, 2026: 'Balancing Brand Identity and Results: Website Construction and Design Systems in the AI Era'

amana inc. (Headquarters: Shinagawa-ku, Tokyo; President: Yoshiaki Kaneko; hereinafter "amana"), which realizes communication transformation through creativity, will hold a webinar on Friday, April 10, 2026, titled "Balancing Brand Identity and Results: Website Construction and Design Systems in the AI Era."

Protecting a brand's worldview ("identity") and pursuing business impact ("results") are inseparable parts of a single strategy that supports corporate growth. In this webinar, amana (creative) and Lasona (operations) will explain an "end-to-end web strategy" to establish a corporate identity that stands out in the AI era and translate it into concrete business results. We will discuss how to distill corporate personality into visuals and narratives, and how to embed them into daily operations using a framework called a "design system." We will introduce methods to transform your daily web operations from simple updates into concrete steps that enhance corporate value, all while maintaining an ideal brand experience. This content is recommended for those who want to rethink the fundamental role of their website and ensure their next strategic move is a success. Speakers Hiroki Yura Producer, amana inc. Extensive experience in corporate and product branding, marketing strategy development, and the planning and execution of both online and offline initiatives. He supports companies as a long-term partner by consistently producing everything from concept development to visual/verbal expression and execution, based on corporate philosophy and business strategy. Makoto Tsuruta Producer, Lasona Inc. Joined Lasona Inc. after working in diverse fields ranging from digital advertising agencies to creative and production companies. He leads various projects as a producer, including corporate web construction, promotions, and marketing communications. He specializes in "hands-on support" aimed at project improvement and enhancement, such as building PMOs and standardizing project management and quality control (QA/testing) for companies facing challenges in development structures or partner collaboration. Atsushi Kodama Web Planner, amana inc. Supports numerous companies in strategy development and implementation for websites and content in the digital-centric communication field. Well-versed in creative and UI/UX design, he has extensive experience in directing a wide range of communication designs. He excels in projects that balance branding with marketing, and visuals with functionality. He is also engaged in business design for new solutions and business launches. Shuhei Shinohara Web Director, Lasona Inc. Started his career as a web designer and currently serves as a manager in the production group at Lasona Inc. He oversees three departments: large-scale site operations, new production direction, and the front-end engineer team. With the belief that "website production is foundational work for future growth," he focuses on post-launch site growth and operational processes. With approximately 20 years of experience, he has participated in numerous projects, including site renewals and new launches for major industry players. He is a key figure in project promotion, particularly in document creation.