AI Human "NEU" to Appear at "ULTRA TEENS FES 2026", Deployed by Amana's Joint Venture AIMS

Amana Inc. (Headquarters: Shinagawa-ku, Tokyo; President and Representative Director: Takeaki Kaneko), which realizes communication transformation through creativity, announces that through its joint venture AIMS, the AI human "NEU" will appear at "ULTRA TEENS FES 2026 presented by docomo," to be held on Tuesday, March 31, 2026, at the Yoyogi National Gymnasium First Gymnasium.

On the day of the event, the AI human "NEU" will appear life-sized through a hologram box to serve as a venue guide. While creating a new event experience that fuses reality and digital, NEU will also help depict an "unfinished" future together with all the teenagers in attendance.

The "Unfinished" Future Depicted by "ULTRA TEENS FES" and NEU

"ULTRA TEENS FES 2026 presented by docomo" is developed as an "experiential teens festival that realizes what teenagers want to do, see, and touch." Marking its 11th year, the theme this time is "Unfinished." It is held as a place for teenagers to envision the future in a constantly changing society.

NEU is also an "unfinished" AI human that grows while updating its values based on social media reactions and daily events. NEU will participate in this event not as a perfect existence, but as one that changes while sharing time with the visitors.

Experience Content Provided by the AI Human

Several pieces of content featuring NEU are planned to be deployed near the venue entrance on the day.

・Venue Guide by AI Human "NEU"
NEU, appearing life-sized using a hologram box, will provide information on the day's highlights and directions around the venue.

・Special Movie Screening on the Main Stage
A concept movie of NEU will be screened on a large screen to enhance the event's worldview.

・Distribution of Original AI Human "NEU" Stickers
Original stickers are scheduled to be distributed in limited quantities to those who follow and post about NEU on official social media.

■ AI Human "NEU" Profile

Debuted on Tuesday, March 10, 2026. An 18-year-old who loves sneakers and fashion. Wears a "physical expansion part" on the right leg, embodying AIMS' mission to "expand human potential."

On Instagram, reached 2.5 million views on a reel video at the 1,000 follower mark. On TikTok, attracts support from females in their late teens to early twenties, gaining attention among Generation Z as an "AI human you can support (oseru)."

NEU Official Social Media

Debut Date: Tuesday, March 10, 2026

About ULTRA TEENS FES (Cho-Judai)

This company takes on the role of connecting "Generation Z," who are at the center of the new digital era, with companies and society. By achieving numerous results through marketing, communication, and product development utilizing the unique sensibilities and imaginative power of Gen Z, the company works with Gen Z from all genres to create a new future. Furthermore, the "ULTRA TEENS FES" which began in 2016, is a real and digital hybrid experiential teens festival that realizes what teenagers want to do, see, and touch. Teenagers from all genres including models, YouTubers, TikTokers, artists, and athletes gather, and performers and visitors work together to create a special day both online and offline.

Event Overview

Event Name: ULTRA TEENS FES 2026 presented by docomo
Date and Time: Tuesday, March 31, 2026
Venue: Yoyogi National Gymnasium First Gymnasium
Official Website: https://event.chojudai.com/

About AIMS

AIMS was established under a collaborative structure between Amana and the representatives of NOLL Inc. (Headquarters: Shibuya-ku, Tokyo; President and Representative Director: Genya Ohashi), which has high expressive power and track record in the fields of AI and digital art. AIMS comprehensively develops everything from strategy planning to production and operation in brand communication centered on AI humans.

Notice of Establishment of "AIMS Inc."

▼ About Amana Inc.

Established in 1979 as an advertising photography production company. It has since expanded its business into one of the largest creative studios in Japan, producing and providing visual production such as stills, movies (TV commercials, WEB videos, etc.), and CG (retouching, 3DCG, apparel CG). Currently, utilizing abundant creative resources and knowledge cultivated through 10,000 projects per year, the company is engaged in realizing communication transformation through creativity that conveys the value of client companies and moves people. Furthermore, by combining proprietary goods (solutions) developed by Amana, the company handles many projects that enhance corporate value together with clients, such as supporting corporate communication measures and DX (Digital Transformation) promotion.

▼ Amana Inc. Company Overview

Representative: Takeaki Kaneko, President and Representative Director

Address: 2-2-43 Higashi-Shinagawa, Shinagawa-ku, Tokyo

Established: April 1979

Capital: 100 million yen

Number of Employees: (Consolidated) 520 (as of January 1, 2026)

Business Description:

Visual Communication Business (Strategy and planning in the communication domain, brand design & activation, internal communication, content marketing, content production/editing, prototyping, movie/graphic production, WEB production, planning of various other promotional measures, etc.)

URL: https://amana.jp/