Notice of Webinar on Friday, April 10, 2026: "Balancing 'Brand Identity' and 'Results' - Website Construction and Design Systems in the AI Era"

Amana Inc. (Headquarters: Shinagawa-ku, Tokyo; President and CEO: Takeaki Kaneko; hereinafter "Amana"), which realizes communication transformation through creativity, will hold a webinar on Friday, April 10, 2026, under the theme "Balancing 'Brand Identity' and 'Results' - Website Construction and Design Systems in the AI Era."

Protecting the "brand worldview (identity)" and pursuing "business effects (results)." These are an inseparable "single strategy" that supports corporate growth.

In this webinar, Amana, handling creatives, and Lasona, handling operations, will explain a "comprehensive web strategy" for establishing a "corporate identity" chosen in the AI era and linking it to steady business results.

We will digest corporate individuality into visuals and stories, and establish them in daily operations through a mechanism called a "design system." How can we optimize operations while maintaining the ideal brand experience? We will introduce methods to transform your web operations starting tomorrow into concrete steps for enhancing corporate value, rather than just mere update tasks.

This content is recommended for those who want to re-evaluate the original role of websites and ensure their next move is solid.

Speakers

Hiroki Yura

Amana Inc. / Producer

Has extensive experience ranging from corporate and product branding and marketing strategy planning to the planning and execution of measures, both online and offline. Based on corporate philosophy and business strategy, he consistently produces everything from concept formulation to the development of visual and verbal expressions and execution of measures, supporting companies as a long-term partner.

Makoto Tsuruta

Lasona Inc. / Producer

After experiencing diverse fields from digital advertising agencies to creative and production companies, he joined Lasona Inc. Leads various projects as a producer, including corporate web construction, promotion, and marketing communication. His strength lies in "accompanied support" aimed at improving and enhancing projects, such as building PMOs and standardizing project management and quality control (QA/testing) for corporate projects facing issues with development structures and partner coordination.

Atsushi Kodama

Amana Inc. / Web Planner

Has supported numerous projects from strategy planning to execution for corporate brand and service websites and content in the digital-centric communication domain. Well-versed in creative and UI/UX design, with extensive direction experience in communication design. Excels in projects that balance branding and marketing, and visuals and functionality, being active in a wide range of fields. Also engaged in business design for new solutions and business launches.

Shuhei Shinohara

Lasona Inc. / Web Director

Started his career as a web designer and currently serves as a manager of the production group at Lasona Inc. Oversees three departments: large-scale site operation, new production direction, and front-end engineering teams. With the belief that "website production is foundational work with an eye on future growth," he works daily on management that emphasizes site growth and operation processes after launch. Has participated in numerous projects, including site renewals and new launches for major industry companies throughout his approximately 20-year career. Strong in "document creation" and "consensus building," which are the cornerstones of project promotion.

Recommended for those who

In website construction and operation:

• Are exploring web strategies in the AI era

• Are struggling to balance brand and results

• Want to break through the ossification of operations

• Feel difficulty in making adjustments and decisions while standing between diverse internal opinions from PR, marketing, business divisions, etc.

Event Outline

Date and Time: Friday, April 10, 2026, 12:00-12:50

Capacity: 100 people

Participation Fee: Free

Application URL: https://bit.ly/4rSNrGE

Contact: TEL 03-3740-4011 (Main), E-Mail event@amana.jp

About Amana Inc.

Established in 1979 as an advertising photography production company. Subsequently expanded its business into one of Japan's largest creative studios, producing and providing visual productions such as stills, videos (TV commercials, WEB videos, etc.), and CG (retouching, 3DCG, apparel CG). Currently, while utilizing rich creative resources and knowledge cultivated through 10,000 projects annually, we are working to realize communication transformations through creativity that convey the value of client companies and move people. Furthermore, by combining solutions uniquely developed by Amana, we support corporate communication measures and DX (Digital Transformation) promotion, handling numerous projects that enhance corporate value together with our clients.

Amana Inc. Company Profile

Representative: President and CEO Takeaki Kaneko

Location: 2-2-43 Higashi-Shinagawa, Shinagawa-ku, Tokyo

Established: April 1979

Capital: 100 million yen

Number of Employees: (Consolidated) 520 *As of January 1, 2026

Business Description:

Visual communication business (Strategy and planning in the communication domain, brand design & activation, inner communication, content marketing, content production and editing, prototyping, movie/graphic production, WEB production, and planning of other various promotion measures, etc.)

URL: https://amana.jp/