Asset Management One Launches 'One More! Much more, for you.' - Rolling Out a Video Series Focusing on Japanese Stock Fund Managers
Asset Management One has started a video series called 'One More!' to showcase the daily lives and philosophies of their fund managers, aiming to deepen public understanding of asset management.
📋 Article Processing Timeline
- 📰 Published: April 24, 2026 at 00:30
- 🔍 Collected: April 23, 2026 at 16:02
- 🤖 AI Analyzed: April 23, 2026 at 18:08 (2h 6m after Collected)
Asset Management One Co., Ltd. (Chiyoda-ku, Tokyo; President and CEO: Noriyuki Sugihara; hereinafter 'Asset Management One') has produced 'One More! Motto Motto, Anata no Tameni.' (One More! Much more, for you.) and will begin disseminating information centered on video content.
- Background of production
Against the backdrop of the government's 'Asset Income Doubling Plan' and the launch of the new NISA, interest in asset management and investment trusts is growing further. On the other hand, the reality is that the role of asset management companies and the fund managers responsible for managing investment trusts are not fully recognized or understood by the general public. Given this situation, Asset Management One will strengthen its information dissemination centered on video content in order to convey the attitude and thoughts of its professionals who stay close to customers' asset formation in a more easy-to-understand manner. As the core of this initiative, we have produced 'One More!', which encompasses various content.
- The concept behind 'One More!'
It comprehensively expresses Asset Management One's desire to continue to take on 'More' challenges by bringing together the knowledge of asset management professionals to realize a 'More' better future for customers. It also represents our wish to be a 'More' familiar and trustworthy asset management company for our customers.
- Logo design concept
The 'One More!' logo uses the exact same typeface as the 'One' in the Asset Management One corporate logo to maintain brand consistency, while 'More!' adopts a handwritten-style design to express an active attitude of taking on repeated challenges and a sense of human warmth.
- About the video content rollout
Through the daily operations and investment philosophies of Japanese stock fund managers, this video series closely follows the persona of an 'investment professional.' Furthermore, based on the 'One More!' concept, we have also produced short videos where fund managers speak their minds in response to questions such as 'What challenges are you taking on MORE for the customers?', communicating it in an easy-to-understand way for general retail investors.
From April 2026 onwards, we will sequentially distribute these via Asset Management One's official YouTube channel and X (formerly Twitter) account. Starting with this initiative, we will broadcast Asset Management One's stance from multiple angles through various videos bearing this theme.
Asset Management One upholds the corporate message 'Nurturing the future through the power of investment,' aiming to be an asset management company trusted by customers and fostering a prosperous future. Going forward, as professionals in asset management, we will provide top-tier solutions and services, and as a management company that continues to co-create value supported by all stakeholders, we will strive to realize the goal of 'nurturing the future through the power of investment.'
Distribution media: YouTube, X (formerly Twitter), etc.
Video footage: Asset Management One Official (AM One TV) - YouTube
[About Asset Management One]
Asset Management One is an asset management company established in October 2016. Its assets under management (*) across both the 'investment advisory business' and 'investment trust business' domains boast one of the largest scales in Japan at approximately 80 trillion yen. By bringing together the asset management wisdom Asset Management One has cultivated thus far, and as an asset management company with the corporate message 'Nurturing the future through the power of investment,' we aim to provide top-tier solutions for the diverse investment needs of individual and institutional investors, such as active management of traditional assets supported by a global investment research structure, and cutting-edge investment strategies utilizing financial engineering.
*Assets under management are as of the end of December 2025.
Official Website: https://www.am-one.co.jp/
Trade Name, etc. / Asset Management One Co., Ltd.
Financial Instruments Business Operator, Director-General of the Kanto Local Finance Bureau (Kinsho) No. 324
Membership Associations / The Investment Trusts Association, Japan
- Background of production
Against the backdrop of the government's 'Asset Income Doubling Plan' and the launch of the new NISA, interest in asset management and investment trusts is growing further. On the other hand, the reality is that the role of asset management companies and the fund managers responsible for managing investment trusts are not fully recognized or understood by the general public. Given this situation, Asset Management One will strengthen its information dissemination centered on video content in order to convey the attitude and thoughts of its professionals who stay close to customers' asset formation in a more easy-to-understand manner. As the core of this initiative, we have produced 'One More!', which encompasses various content.
- The concept behind 'One More!'
It comprehensively expresses Asset Management One's desire to continue to take on 'More' challenges by bringing together the knowledge of asset management professionals to realize a 'More' better future for customers. It also represents our wish to be a 'More' familiar and trustworthy asset management company for our customers.
- Logo design concept
The 'One More!' logo uses the exact same typeface as the 'One' in the Asset Management One corporate logo to maintain brand consistency, while 'More!' adopts a handwritten-style design to express an active attitude of taking on repeated challenges and a sense of human warmth.
- About the video content rollout
Through the daily operations and investment philosophies of Japanese stock fund managers, this video series closely follows the persona of an 'investment professional.' Furthermore, based on the 'One More!' concept, we have also produced short videos where fund managers speak their minds in response to questions such as 'What challenges are you taking on MORE for the customers?', communicating it in an easy-to-understand way for general retail investors.
From April 2026 onwards, we will sequentially distribute these via Asset Management One's official YouTube channel and X (formerly Twitter) account. Starting with this initiative, we will broadcast Asset Management One's stance from multiple angles through various videos bearing this theme.
Asset Management One upholds the corporate message 'Nurturing the future through the power of investment,' aiming to be an asset management company trusted by customers and fostering a prosperous future. Going forward, as professionals in asset management, we will provide top-tier solutions and services, and as a management company that continues to co-create value supported by all stakeholders, we will strive to realize the goal of 'nurturing the future through the power of investment.'
Distribution media: YouTube, X (formerly Twitter), etc.
Video footage: Asset Management One Official (AM One TV) - YouTube
[About Asset Management One]
Asset Management One is an asset management company established in October 2016. Its assets under management (*) across both the 'investment advisory business' and 'investment trust business' domains boast one of the largest scales in Japan at approximately 80 trillion yen. By bringing together the asset management wisdom Asset Management One has cultivated thus far, and as an asset management company with the corporate message 'Nurturing the future through the power of investment,' we aim to provide top-tier solutions for the diverse investment needs of individual and institutional investors, such as active management of traditional assets supported by a global investment research structure, and cutting-edge investment strategies utilizing financial engineering.
*Assets under management are as of the end of December 2025.
Official Website: https://www.am-one.co.jp/
Trade Name, etc. / Asset Management One Co., Ltd.
Financial Instruments Business Operator, Director-General of the Kanto Local Finance Bureau (Kinsho) No. 324
Membership Associations / The Investment Trusts Association, Japan