Alyawmu Launches "Regional Vitalization Cooperation Team YouTuber" Service, First in Japan, in Fuefuki City, Yamanashi Prefecture. "Morikazumi" to Join on July 1, 2026

1. Summary

Alyawmu Inc. (Headquarters: Sapporo, Hokkaido; Representative Director: Hiroaki Hatanaka), which engages in regional revitalization utilizing DAO, NFT, etc., will launch its new service, "Regional Vitalization Cooperation Team YouTuber," the first of its kind in Japan, in Fuefuki City, Yamanashi Prefecture. This service matches local governments with YouTubers and video creators.

Fuefuki City began an initiative called "Regional Vitalization Cooperation Team DAO" in June 2026, combining regional revitalization cooperation teams with a digital community, DAO. This initiative aims to solve regional issues and create relationships with people who engage with the region by having local residents and DAO participants collaborate.

On July 1, 2026, Morikazumi, an outdoor coordinator, will be appointed as a Regional Vitalization Cooperation Team member for Fuefuki City. Morikazumi will promote the attractions of Fuefuki City's tourism, lifestyle, immigration and settlement, events, and local businesses through video content on YouTube and social media. She will also collaborate with the DAO team member appointed in June to visualize and disseminate plans generated within the DAO and regional initiatives through video, aiming to expand the number of people who continuously engage with and visit Fuefuki City.

Morikazumi, Fuefuki City Regional Vitalization Cooperation Team Member

2. What is "Regional Vitalization Cooperation Team YouTuber"?

"Regional Vitalization Cooperation Team YouTuber" is a new service for local governments, offered by Alyawmu, that introduces and matches communication personnel such as YouTubers and video creators to address regional issues and communication themes of municipalities. It is the first service of its kind in Japan.

In recent years, the importance of "effective information dissemination" has been growing for municipalities in various policies, including tourism promotion, attracting residents, promoting hometown tax donations, child-rearing support, regional events, utilizing vacant houses, and supporting local businesses. However, it is a significant burden for municipal staff alone to continuously plan, film, edit, and post videos, coordinate with social media, and reach young people and urban dwellers.

This service supports municipalities in matching with suitable YouTuber and video creator candidates based on their desired communication themes, regional resources, and target audiences. After appointment, they will integrate into the region as Regional Vitalization Cooperation Team members and engage in communication activities utilizing YouTube, etc., in collaboration with residents, businesses, and government.

Furthermore, by combining this with Alyawmu's "Regional Vitalization Cooperation Team DAO" service, it becomes possible to create videos of plans generated within the DAO and initiatives by local residents and stakeholders, and disseminate them widely online. By combining the influence of individual creators with the power of a participatory community through DAO, the aim is to foster ongoing relationships with people who engage with the region, going beyond simple PR.

The mechanism of "Regional Vitalization Cooperation Team YouTuber" provided by Alyawmu

3. Introduction of Appointee and Job Description

Appointee Introduction

Morikazumi

An outdoor coordinator. Raised as a camper influenced by her outdoors-loving family from a young age.

She has a wide range of activities, primarily in the outdoor field, including modeling, talent work, production direction, interviews, writing, and PR collaboration. She serves as the editor-in-chief of "Nachu Magazine," an outdoor web magazine that connects nature and people.

She has appeared on TV, radio, magazines, and events, including Fuji TV's "Pokapoka," TBS's "Nekkyo Mania-san!", and NHK E Tele's "Tengoku Terebi-kun." Her books include "Hajimeyou! Solo Camp" (Yamato Keikoku Sha) and "Hajimeteno 'Puchi' Camp" (Asuka Shinsha).

Morikazumi, Fuefuki City Regional Vitalization Cooperation Team Member

[Comment on this Initiative]

Morikazumi, Fuefuki City Regional Vitalization Cooperation Team Member

I am honored to have been given this opportunity and to be appointed as a Regional Vitalization Cooperation Team member for Fuefuki City.

I have traveled across Japan, sharing the charm of various regions through camping and car camping. As I traveled, I became drawn to places with hot springs, delicious food, and opportunities to spend time in nature. Among these, Fuefuki City, while easily accessible from the city center, offers an environment where one can enjoy abundant nature, hot springs, and seasonal fruits up close, making it one of the regions where I felt, "I want to live here."

While cherishing connections with the local community, I want to share not only the attractions of Fuefuki City as a tourist destination but also the richness and enjoyment I discover while living here.

Furthermore, I will leverage my experience in outdoor activities and information dissemination to create opportunities for people outside the city to learn about, visit, and repeatedly engage with Fuefuki City. I will work to increase not only tourists but also those who wish to live here in the future and those who support the region.

Thank you for your support.

Morikazumi, Fuefuki City Regional Vitalization Cooperation Team Member

4. Comments from Fuefuki City

[Comment from Masaki Yamashita, Mayor of Fuefuki City]

A new form of regional revitalization is about to begin in Fuefuki City.

We are delighted to welcome two highly specialized Regional Vitalization Cooperation Team members: one who will promote tourism and exchange initiatives centered on DAO planning and operation, and another who will deliver the city's charms to the world primarily through YouTube.

Fuefuki City is located in the eastern part of the Kofu Basin, approximately 100 kilometers from the city center, reachable in just 90 minutes. It is a tourist city boasting fruit farming, including peaches and grapes, which are the top producers in Japan, as well as the Isawa Onsen and Kasugai Onsen hot spring resorts. We are developing various initiatives to realize the city's future vision of "Heartful Town Fuefuki ~A Town Overflowing with Kindness~" by maximizing the city's diverse regional resources, including its rich nature, vibrant local industries, history, and culture.

However, population decline due to an aging society and outflow of population to urban areas is a critical issue that cannot be avoided. In particular, promoting the relocation and settlement of young people who will lead the next generation and addressing the shortage of workers supporting the region are urgent challenges for our city.

Through the "Regional Vitalization Cooperation Team DAO" initiative, we will create a space where people inside and outside the city who are interested in Fuefuki City can deepen their interactions both online and offline. By combining these community activities with dissemination through YouTube and social media, we aim to increase the number of people who support Fuefuki City and tourists, strengthen our information dissemination capabilities, promote the relocation of young people, and build a sustainable region for the future.

We expect the two newly appointed Regional Vitalization Cooperation Team members to plan, propose, and execute new projects with a fresh perspective.

We will continue to move forward together towards the future of Fuefuki City, a town full of kindness, with the cooperation of local residents, national DAO participants, the cooperation teams, and city staff.

Masaki Yamashita, Mayor of Fuefuki City

[Comment from the Planning Division, General Policy Department, Fuefuki City]

We, the staff in charge of relocation and settlement services in the Planning Division, will collaborate with Mr. Masuo, a Regional Vitalization Cooperation Team member managing the DAO, to promote measures that contribute to solving the critical issue of population decline. We will coordinate to ensure that many citizens can participate as members and will actively engage with them.

Furthermore, with Ms. Mori, the YouTuber Regional Vitalization Cooperation Team member, we will collaborate with stakeholders in tourism events and childcare support facilities to disseminate the city's initiatives. We aim to create a flow that establishes her as a source of ongoing engagement, encouraging repeat visits to Fuefuki City.

We, not only in the Planning Division but the entire city, have high expectations for the activities of the two Regional Vitalization Cooperation Team members. Let us work together to realize the city's future vision of "Heartful Town Fuefuki ~A Town Overflowing with Kindness~."

Planning Division, General Policy Department, Fuefuki City

5. Recruitment of Municipalities to Introduce "Regional Vitalization Cooperation Team YouTuber"

Alyawmu is recruiting municipalities interested in introducing the new service "Regional Vitalization Cooperation Team YouTuber." This service supports matching with candidates such as YouTubers and video creators based on each municipality's regional resources, desired communication themes, target audience, and regional challenges.

It can be introduced within the scope of the Special Local Allocation Tax (10/10) by utilizing the Regional Vitalization Cooperation Team system.

Municipalities and regional stakeholders considering introduction, including those starting in summer/fall through supplementary budget measures or at the beginning of the next fiscal year's budget, are welcome to inquire.

・Contact Information Alyawmu Official Website Contact Us https://alyawmu.com/contact/

8. About Alyawmu

Alyawmu Inc. is a startup based in Sapporo that promotes "Regional Revitalization through NFT." The company provides solutions such as "Furusato Nozei NFT," "Tourism NFT," "Regional Vitalization Cooperation Team DAO," "Regional Vitalization Cooperation Team YouTuber," and "TOKKEN (High-Value NFT Sales Platform)" for municipalities nationwide, supporting the creation of new revenue streams and city promotion by leveraging regional attractions. With Furusato Nozei NFT, NFTs embodying unique regional charm and cultural value are offered as return gifts. With Tourism NFT, initiatives are undertaken to create innovative tourism experiences using digital technology. With the Regional Vitalization Cooperation Team DAO solution, a decentralized autonomous organization (DAO) structure is built. With "Regional Vitalization Cooperation Team YouTuber," support is provided for matching YouTubers with municipalities to foster sustainable regional communities. With TOKKEN (High-Value NFT Sales Platform), regional resources are explored, developed into high-value products, and sold. The company name "Alyawmu" means "today" in Arabic. We support municipalities and regions taking on new challenges from today with cutting-edge technology, realizing "regions that continue to be supported."

Municipalities Introducing Regional Vitalization Cooperation Team DAO (as of June 2026)

▼ Link to participate in DAO | Anyone can easily join.

https://lit.link/alywamu-dao

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Alyawmu Inc. Company Profile

・Company Name: Alyawmu Inc.

・Representative: Hiroaki Hatanaka

・Location: Katran Asabu 302, Kita 38-jo Nishi 6-chome, Kita-ku, Sapporo, 001-0038

・Established: November 18, 2020

・Capital: 164.49 million yen (including reserves)

・Business Content: Consulting and development for regional revitalization utilizing NFTs

・URL: https://alyawmu.com

・X (formerly Twitter): https://x.com/alyawmu

・Voicy: https://voicy.jp/channel/3545

<Contact Information>

Alyawmu Official Website Contact Us

https://alyawmu.com/contact/