Hokkaido Tomamae Town to Launch Digital Community "Tomamae Mirai Connect" at the End of June to Foster Related Population

Tomamae Mirai Connect's key visual, with the slogan "Let's be together with Tomamae, even from outside the town."

Aruyawmu Inc. (Headquarters: Sapporo, Hokkaido; Representative Director: Hiroaki Hatanaka) will launch "Tomamae Mirai Connect," a digital community where people inside and outside the town can easily engage with the future of Tomamae Town, starting at the end of June 2026, in collaboration with Tomamae Town, Hokkaido.

"Tomamae Mirai Connect" is an online community that anyone can join for free via Discord, including those originally from Tomamae Town, those living outside the town, those interested in moving or having a second home, those interested in rural life and job creation, and those who wish to support Tomamae Town.

Tomamae Town, facing the Sea of Japan and blessed with the bounty of its mountains and sea, is seeing new initiatives emerge in areas such as primary industries, renewable energy, relocation, and job creation, all of which connect to the town's future. This community aims to connect the town and the outside world on an equal footing, not only by delivering information but also by creating an entry point for engaging with the region at a comfortable distance through dialogue and idea sharing.

A Co-creation Community for Tomamae Town, Accessible from "Just Being a Little Curious"

Amidst declining populations and a shortage of workers in local governments across Japan, fostering "related population" – individuals who continuously engage with the region – has become crucial, in addition to permanent residents. For Tomamae Town, a major theme is how to cultivate connections with people outside the town, including those who have moved away, those who have learned about the town through hometown tax donations or tourism, and those interested in relocating or working in rural areas.

However, for many, direct involvement such as suddenly moving, participating in meetings, or deeply engaging in projects presents a high barrier.

Therefore, "Tomamae Mirai Connect" welcomes light participation, such as simply browsing posts, exploring topics of interest, or attending online meetings just to listen. It aims to nurture a level of engagement that is slightly deeper than tourism and slightly before relocation, starting from the feeling of "just being a little curious."

Furthermore, Tomamae Town is promoting the "Regional Economy Circulation Creation Project through a Co-creation Foundation for 'Hometown Tomamae'" utilizing regional future subsidies. "Tomamae Mirai Connect" is positioned as part of this initiative, serving as a co-creation foundation where diverse stakeholders inside and outside the region can interact and generate ideas and initiatives.

What You Can Do on "Tomamae Mirai Connect"

1. Participate in Online Meetings

Online meetings will be held once a month to share ongoing projects in Tomamae Town and regional topics. Participation is welcome even if you only listen, without the expectation of speaking.

2. Dialogue on Specific Themes

You can freely discuss themes of interest such as primary industries, renewable energy, relocation, and job creation. People involved in local operations within the town and those interested from outside the town will share information and opinions in the same forum.

3. Share Ideas

You can freely share ideas like "It would be great if we could do this" based on regional challenges and town resources. The aim is to connect voices generated within the community to events, product development, tourism, relocation policies, and the planning of hometown tax donation return gifts.

Main Themes Currently Being Discussed

Primary Industries

Discussions will cover agriculture, fisheries, and forestry unique to Tomamae Town, which faces the Sea of Japan with rice paddies and fields spread across hilly terrain. Topics include the shortage of workers, new farmer/worker recruitment, regional food production, and the potential of Tomamae's marine products and agricultural/livestock products.

Renewable Energy

In Tomamae Town, known as a town of wind power generation, we will consider how to utilize the value generated by power generation for regional life, industry, tourism, and education.

Relocation and Related Population

Themes will include connections with the region beyond just living there, such as short-term stays, second home living, and engagement akin to a "Tomamae Town Fan Club," which are precursors to relocation. Information on the "Hometown Resident Registration System," intended as an entry point for ongoing engagement with the town, is also planned for the future.

Job Creation

In an era where location is no longer a constraint, we will consider work styles unique to Tomamae Town, such as remote work, multiple jobs, side businesses, and small-scale businesses, in collaboration with local businesses and external human resources.

How to Participate

Anyone with a Discord account can join "Tomamae Mirai Connect" for free. After joining, you can engage at your own pace by reading posts, exploring topics of interest, introducing yourself, or participating in online meetings.

Official Website: https://tomamae.alyawmu.com/

Discord Participation Link: https://discord.gg/csJ94rFXs

Comment from Tomamae Town Mayor, Atsuro Fukushi

Tomamae Town possesses diverse regional resources, including rich nature facing the Sea of Japan, agriculture and fisheries, and wind power generation. However, it also faces challenges such as population decline and a shortage of workers.

This town is promoting the "Regional Economy Circulation Creation Project through a Co-creation Foundation for 'Hometown Tomamae'" utilizing regional future subsidies. "Tomamae Mirai Connect" is positioned as part of this initiative, serving as a co-creation foundation where diverse stakeholders inside and outside the region can interact and generate ideas and initiatives.

We expect this initiative to become a new entry point connecting people who have roots in the town, those who have become interested through tourism or hometown tax donations, and those interested in relocation or new ways of working, with the townspeople and businesses.

We will not only deepen understanding of Tomamae Town but also increase the number of friends who think and engage together, thereby enhancing regional value and leading to sustainable town development.

Comment from Aruyawmu Inc. Representative Director, Hiroaki Hatanaka

Aruyawmu views digital communities as a platform for those who wish to engage with regions, and we have been working with municipalities nationwide to build related populations.

Tomamae Town has primary industries supported by its mountains and sea, renewable energy including wind power generation, and the potential for people to think together about the town's future. "Tomamae Mirai Connect" is a community where you can start by simply taking a look, rather than immediately engaging deeply.

We will work together with the people of Tomamae Town to foster these loose online connections into visits, interactions, and participation in regional projects.

About Tomamae Mirai Connect

"Tomamae Mirai Connect" is an online community established as part of Tomamae Town, Hokkaido's digital community promotion project, for people inside and outside the town to discuss and engage with the future of Tomamae Town.

With the concept of "Let's be together with Tomamae, even from outside the town," it provides a space for people interested in Tomamae Town to participate at their own pace through themes such as primary industries, renewable energy, relocation, and job creation.

Official Website: https://tomamae.alyawmu.com/

About Aruyawmu Inc.

Aruyawmu Inc. is a startup based in Sapporo that promotes regional revitalization utilizing cutting-edge technologies such as NFTs and DAOs. We support municipalities nationwide by providing solutions like hometown tax donation NFTs, tourism NFTs, regional revitalization cooperation team DAOs, and TOKKEN (a high-value NFT sales platform), thereby supporting the creation of new revenue streams, city promotion, and the development of related populations by leveraging regional appeal.

The company name "Aruyawmu" means "today" in Arabic. We support municipalities and regions that are embarking on new challenges starting today, with the power of creators and cutting-edge technology.

Company Name: Aruyawmu Inc.

Representative: Hiroaki Hatanaka

Location: Katran Asabu 302, Kita 38-jo Nishi 6-chome, Kita-ku, Sapporo, 001-0038

Established: November 18, 2020

Capital: 164.49 million yen (including capital reserve)

Business Activities: Planning, production, construction, and operation of websites and systems for local governments

URL: https://alyawmu.com/

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