Funahashi Village, Toyama Prefecture, Sells Out "Lifetime Public Bath Access" NFTs for Japan's Smallest Village
Funahashi Village, Toyama Prefecture, in collaboration with Alyawmu Co., Ltd., has successfully sold out 10 limited-edition NFTs granting "lifetime access to the public bath" in Japan's smallest village. This initiative aims to foster continuous engagement with the region among non-local residents and gained significant media attention as a new model for regional revitalization.
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- 📰 Published: May 2, 2026 at 16:10
- 🔍 Collected: May 2, 2026 at 07:31
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Alyawmu Co., Ltd., which promotes "regional revitalization through NFTs" (Head office: Sapporo, Hokkaido, Representative Director: Hiroaki Hatanaka, hereinafter "Alyawmu"), in collaboration with Funahashi Village, Toyama Prefecture, has recently sold out the "Lifetime Public Bath Access in Japan's Smallest Village." This right allows unlimited monthly use of the Satsuki no Yu public bath within the Funahashi Kaikan village facility. The product was sold as a limited edition of 10 slots from April 24th on "TOKKEN," a platform that sells regional resources such as culture, nature, facilities, and communities as "special rights and experiences."
**New Model for Continuous Engagement Receives Strong Response**
This product was primarily sold to residents outside Toyama Prefecture. Priced at 5,000 yen (tax included), it is provided as digital data (NFT). By transforming the everyday experience of "going to a public bath" into a "mechanism for continuous engagement with the region," purchasers are given a compelling reason to repeatedly visit Funahashi Village, fostering a long-term relationship with the area rather than just a one-off tourist visit. The clear concept of "lifetime access" once a month, combined with the unique narrative of Japan's smallest village, garnered significant attention through media coverage and social media, leading to the complete sell-out of the 10 limited slots.
**Currently Available Products**
In addition to the "Lifetime Public Bath Access," Funahashi Village also offers other rights-based products that leverage local resources:
① Towa-san's New Rice "Bandori Rice" Delivery Service
A right to receive Towa-san's new rice "Bandori Rice" over multiple years.
- 3 years: 70,000 yen (tax included)
https://tokken.alyawmu.com/product/16ea94f6-bddd-45d8-b7d6-e21a8bbe59d2
- 10 years: 220,000 yen (tax included)
https://tokken.alyawmu.com/product/50f7e4bc-96b6-4b79-8980-109d5c9325aa
② Etchu-Funahashi Station In-Car Melody Creation Experience
An experience to create the in-car melody for trains arriving at Etchu-Funahashi Station of Toyama Chiho Railway.
- Price: 250,000 yen (tax included)
https://tokken.alyawmu.com/product/928ffe3c-a71a-44f7-93f3-696292f67458
③ Right to Present to the Village Mayor for 1 Hour
A right to directly propose and engage in dialogue with the Funahashi Village Mayor and relevant departments.
- Price: 100,000 yen (tax included)
https://tokken.alyawmu.com/product/5dcbfa4f-3c35-43da-b261-5f2e2fde957e
**What is TOKKEN?**
TOKKEN is a platform that leverages digital technology to visualize and sell regional experiences and services as "rights." Purchasers can continuously engage with the region through these rights, while the region can create new revenue opportunities and build a fan base.
TOKKEN Website where products can be purchased:
https://tokken.alyawmu.com/
**Comment from Hikaru Watanabe, Mayor of Funahashi Village, Toyama Prefecture**
"I am greatly encouraged by the report that the 'Lifetime Public Bath Access' has sold out. It is a very meaningful initiative that has created an opportunity for people to repeatedly visit Funahashi Village, the smallest village in Japan.
Given that it sold out faster than expected this time, I feel the potential of a mechanism for building continuous relationships rather than just one-off tourism. We will continue to expand our 'relationship population' through initiatives unique to Funahashi Village."
**About Funahashi Village, Toyama Prefecture**
The smallest village by area in Toyama Prefecture. Leveraging the agility unique to a compact local government, it is undertaking new challenges to revitalize the region and improve resident services.
https://www.vill.funahashi.toyama.jp/
**About Alyawmu Co., Ltd.**
A Sapporo-based startup that was the first in Japan to realize NFT as a Furusato Nozei (hometown tax donation) return gift. Through its "Furusato Nozei NFT" and "Regional Revitalization Cooperation Team DAO" businesses, it is working to secure new financial resources for regions, attract tourism, and promote community revitalization with resident participation.
"Furusato Nozei NFT" has offered unique digital art pieces and exchange tickets for limited edition whiskey as Furusato Nozei return gifts to 26 local governments. The company name "Alyawmu" means "today" in Arabic. Today, we provide cutting-edge technology to local governments and regions eager to take on challenges immediately, supporting community building that continues to be cheered on.
- Company Name: Alyawmu Co., Ltd.
- Representative: Hiroaki Hatanaka
- Location: Catran Aso 302, Kita 38-jo Nishi 6-chome 2-23, Kita-ku, Sapporo
- Established: November 18, 2020
- Capital: 164.49 million yen (including reserve fund)
**New Model for Continuous Engagement Receives Strong Response**
This product was primarily sold to residents outside Toyama Prefecture. Priced at 5,000 yen (tax included), it is provided as digital data (NFT). By transforming the everyday experience of "going to a public bath" into a "mechanism for continuous engagement with the region," purchasers are given a compelling reason to repeatedly visit Funahashi Village, fostering a long-term relationship with the area rather than just a one-off tourist visit. The clear concept of "lifetime access" once a month, combined with the unique narrative of Japan's smallest village, garnered significant attention through media coverage and social media, leading to the complete sell-out of the 10 limited slots.
**Currently Available Products**
In addition to the "Lifetime Public Bath Access," Funahashi Village also offers other rights-based products that leverage local resources:
① Towa-san's New Rice "Bandori Rice" Delivery Service
A right to receive Towa-san's new rice "Bandori Rice" over multiple years.
- 3 years: 70,000 yen (tax included)
https://tokken.alyawmu.com/product/16ea94f6-bddd-45d8-b7d6-e21a8bbe59d2
- 10 years: 220,000 yen (tax included)
https://tokken.alyawmu.com/product/50f7e4bc-96b6-4b79-8980-109d5c9325aa
② Etchu-Funahashi Station In-Car Melody Creation Experience
An experience to create the in-car melody for trains arriving at Etchu-Funahashi Station of Toyama Chiho Railway.
- Price: 250,000 yen (tax included)
https://tokken.alyawmu.com/product/928ffe3c-a71a-44f7-93f3-696292f67458
③ Right to Present to the Village Mayor for 1 Hour
A right to directly propose and engage in dialogue with the Funahashi Village Mayor and relevant departments.
- Price: 100,000 yen (tax included)
https://tokken.alyawmu.com/product/5dcbfa4f-3c35-43da-b261-5f2e2fde957e
**What is TOKKEN?**
TOKKEN is a platform that leverages digital technology to visualize and sell regional experiences and services as "rights." Purchasers can continuously engage with the region through these rights, while the region can create new revenue opportunities and build a fan base.
TOKKEN Website where products can be purchased:
https://tokken.alyawmu.com/
**Comment from Hikaru Watanabe, Mayor of Funahashi Village, Toyama Prefecture**
"I am greatly encouraged by the report that the 'Lifetime Public Bath Access' has sold out. It is a very meaningful initiative that has created an opportunity for people to repeatedly visit Funahashi Village, the smallest village in Japan.
Given that it sold out faster than expected this time, I feel the potential of a mechanism for building continuous relationships rather than just one-off tourism. We will continue to expand our 'relationship population' through initiatives unique to Funahashi Village."
**About Funahashi Village, Toyama Prefecture**
The smallest village by area in Toyama Prefecture. Leveraging the agility unique to a compact local government, it is undertaking new challenges to revitalize the region and improve resident services.
https://www.vill.funahashi.toyama.jp/
**About Alyawmu Co., Ltd.**
A Sapporo-based startup that was the first in Japan to realize NFT as a Furusato Nozei (hometown tax donation) return gift. Through its "Furusato Nozei NFT" and "Regional Revitalization Cooperation Team DAO" businesses, it is working to secure new financial resources for regions, attract tourism, and promote community revitalization with resident participation.
"Furusato Nozei NFT" has offered unique digital art pieces and exchange tickets for limited edition whiskey as Furusato Nozei return gifts to 26 local governments. The company name "Alyawmu" means "today" in Arabic. Today, we provide cutting-edge technology to local governments and regions eager to take on challenges immediately, supporting community building that continues to be cheered on.
- Company Name: Alyawmu Co., Ltd.
- Representative: Hiroaki Hatanaka
- Location: Catran Aso 302, Kita 38-jo Nishi 6-chome 2-23, Kita-ku, Sapporo
- Established: November 18, 2020
- Capital: 164.49 million yen (including reserve fund)