[Kyogoku Town] LINE OpenChat "Kyogoku JOY's" Surpasses 100 Members in Six Months Since Launch ─ An Example of a Regional DAO Starting in a Small Town in Hokkaido
The officially recognized LINE OpenChat "Kyogoku JOY's" in Kyogoku Town, Hokkaido, operated under ALYAWUM's regional DAO solution, surpassed 100 members in six months due to its low-barrier entry and local business involvement.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 18:10
- 🔍 Collected: April 27, 2026 at 09:31
- 🤖 AI Analyzed: April 27, 2026 at 11:08 (1h 36m after Collected)
The number of registered users for the Kyogoku Town officially recognized LINE OpenChat "Kyogoku JOY's", operated by Mr. Yamachu, a DAO manager in Kyogoku Town, Hokkaido, under the Regional Revitalization Cooperator DAO Solution provided by ALYAWUM Inc. (Headquarters: Sapporo City, Representative Director: Hiroaki Hatanaka), which promotes regional revitalization through NFTs, surpassed 100 in mid-April 2026.
"Kyogoku JOY's" is a place for regional information exchange and interaction where people interested in Kyogoku Town connect from inside and outside the town. In this article, based on questionnaire responses from the manager, Mr. Yamachu, we convey the strategies that supported reaching over 100 members in about six months since its launch, area-specific mechanisms, and the vision for the next phase.
What is "Kyogoku JOY's"?
"Kyogoku JOY's" is a LINE OpenChat officially recognized by Kyogoku Town, launched on October 13, 2025.
Although Kyogoku Town is a municipality with a population of about 2,800, it is an attractive town with tourism resources such as the spring water of Mt. Yotei and the Niseko area. It was born as a digital "hangout" where its fans and related parties within the town can easily exchange information.
As of mid-April 2026, the number of registrants has exceeded 100. Dispatches from local hot springs and yakiniku restaurants, announcements of town events, and exchanges of information directly linked to daily life fly around every day, strengthening its flavor as a "neighborhood community" rooted in the region.
Why LINE OpenChat? ─ "Entry Barrier" Design from the Perspective of Local Residents
There was a clear aim in Mr. Yamachu choosing LINE OpenChat as the community platform.
"I think installing an unfamiliar app on a smartphone is mentally very heavy. Discord is still a niche app. There are statistics showing that 99% of smartphone users already have LINE installed, so I chose it thinking the hurdle would be low and easy to join," says Mr. Yamachu.
When involving local residents in a community, "not having to install a new app" is a decisive advantage. The reason it is growing into a community where local businesses and townspeople casually exchange daily life information is precisely because of this low entry barrier.
The First 10 Members from "Lateral Connections". The National Cooperator DAO Boosts Initial Attraction
For the first 1 to 10 members immediately after launch, announcements were made in "Shin-Chihou DAO," a mutual support community across Cooperator DAOs operated by ALYAWUM. DAO managers in the same position from all over the country joined one after another, filling the initial 10 spots.
Rather than suddenly trying to attract customers only from within the town, they first solidified the foundation with support from "peers taking on the same challenge." This is a starting dash unique to the horizontal collaboration of DAO operations.
The Turning Point for Rapid Growth: Intra-Regional Circulation Created by Town's "Kyogoku Onsen" and "Niku no Manjiro"
The decisive factor in surpassing 100 members was not online measures, but extremely local initiatives involving businesses in the town.
The first was a campaign conducted at "Kyogoku Onsen". It was a mechanism where those who posted photos inside the hot spring facility on SNS or OpenChat got free bathing, which instantly increased participants and posts.
"I think the campaign where they offered free admission if you uploaded a photo inside the hot spring facility had a huge impact," says Mr. Yamachu.
The second was the local yakiniku restaurant "Niku no Manjiro". By utilizing the OpenChat as a notification window for limited lunches, "townspeople wanting lunch info" joined one after another by word of mouth. Unobtrusive but steadily pushing the numbers up, it functions as an information channel "directly linked to daily life."
This structure, where town businesses utilize the OpenChat as "their own media," is a symbolic movement showing that the DAO community is beginning to be incorporated into the local economy.
Posts are "Few but Rich". Compact Operation Centered on Event Announcements
Regarding the operation style, Mr. Yamachu's policy is unique.
"Basically, it's just event announcements. The frequency is very low compared to other OpenChat operators," says Mr. Yamachu.
Instead of trying to stand out with massive postings, the stance is to "deliver only truly useful information." While avoiding the common community pitfall of members leaving due to too many notifications, it builds trust as a channel where necessary information arrives when needed.
Offline Measures: Business Card-Sized QR Flyers Posted at 16 Locations in Town
Not only online design but offline pathways are also meticulously designed.
- Made business card-sized flyers with a participation QR code and posted them at 16 locations in the town.
- Always promote participation at events hosted/held by himself.
The strength of LINE OpenChat that "you can easily join via smartphone"
"Kyogoku JOY's" is a place for regional information exchange and interaction where people interested in Kyogoku Town connect from inside and outside the town. In this article, based on questionnaire responses from the manager, Mr. Yamachu, we convey the strategies that supported reaching over 100 members in about six months since its launch, area-specific mechanisms, and the vision for the next phase.
What is "Kyogoku JOY's"?
"Kyogoku JOY's" is a LINE OpenChat officially recognized by Kyogoku Town, launched on October 13, 2025.
Although Kyogoku Town is a municipality with a population of about 2,800, it is an attractive town with tourism resources such as the spring water of Mt. Yotei and the Niseko area. It was born as a digital "hangout" where its fans and related parties within the town can easily exchange information.
As of mid-April 2026, the number of registrants has exceeded 100. Dispatches from local hot springs and yakiniku restaurants, announcements of town events, and exchanges of information directly linked to daily life fly around every day, strengthening its flavor as a "neighborhood community" rooted in the region.
Why LINE OpenChat? ─ "Entry Barrier" Design from the Perspective of Local Residents
There was a clear aim in Mr. Yamachu choosing LINE OpenChat as the community platform.
"I think installing an unfamiliar app on a smartphone is mentally very heavy. Discord is still a niche app. There are statistics showing that 99% of smartphone users already have LINE installed, so I chose it thinking the hurdle would be low and easy to join," says Mr. Yamachu.
When involving local residents in a community, "not having to install a new app" is a decisive advantage. The reason it is growing into a community where local businesses and townspeople casually exchange daily life information is precisely because of this low entry barrier.
The First 10 Members from "Lateral Connections". The National Cooperator DAO Boosts Initial Attraction
For the first 1 to 10 members immediately after launch, announcements were made in "Shin-Chihou DAO," a mutual support community across Cooperator DAOs operated by ALYAWUM. DAO managers in the same position from all over the country joined one after another, filling the initial 10 spots.
Rather than suddenly trying to attract customers only from within the town, they first solidified the foundation with support from "peers taking on the same challenge." This is a starting dash unique to the horizontal collaboration of DAO operations.
The Turning Point for Rapid Growth: Intra-Regional Circulation Created by Town's "Kyogoku Onsen" and "Niku no Manjiro"
The decisive factor in surpassing 100 members was not online measures, but extremely local initiatives involving businesses in the town.
The first was a campaign conducted at "Kyogoku Onsen". It was a mechanism where those who posted photos inside the hot spring facility on SNS or OpenChat got free bathing, which instantly increased participants and posts.
"I think the campaign where they offered free admission if you uploaded a photo inside the hot spring facility had a huge impact," says Mr. Yamachu.
The second was the local yakiniku restaurant "Niku no Manjiro". By utilizing the OpenChat as a notification window for limited lunches, "townspeople wanting lunch info" joined one after another by word of mouth. Unobtrusive but steadily pushing the numbers up, it functions as an information channel "directly linked to daily life."
This structure, where town businesses utilize the OpenChat as "their own media," is a symbolic movement showing that the DAO community is beginning to be incorporated into the local economy.
Posts are "Few but Rich". Compact Operation Centered on Event Announcements
Regarding the operation style, Mr. Yamachu's policy is unique.
"Basically, it's just event announcements. The frequency is very low compared to other OpenChat operators," says Mr. Yamachu.
Instead of trying to stand out with massive postings, the stance is to "deliver only truly useful information." While avoiding the common community pitfall of members leaving due to too many notifications, it builds trust as a channel where necessary information arrives when needed.
Offline Measures: Business Card-Sized QR Flyers Posted at 16 Locations in Town
Not only online design but offline pathways are also meticulously designed.
- Made business card-sized flyers with a participation QR code and posted them at 16 locations in the town.
- Always promote participation at events hosted/held by himself.
The strength of LINE OpenChat that "you can easily join via smartphone"