Survey: 70% of Consumers Receive Corporate Messages, but 'Glancing' is Main Consumption Habit and Subscription Selection is Rigorous

On June 4, 2026, Altius Link, Inc. (headquartered in Shibuya-ku, Tokyo; President and CEO: Masatoshi Natani) published the results of a survey on subscription habits for newsletters and LINE official accounts.

The survey targeted 3,000 men and women aged 20 to 79 to investigate the state of information reception from companies. It examined receipt status, selective viewing habits, and the impact of these communications on consumer purchasing behavior.

Key Findings of the 'Subscription Habits Survey for Newsletters and LINE Official Accounts':

● Corporate information is widely received, but selective viewing is the norm.
● 'Glancing' based on interest is the primary method of consumption.
● Content and frequency are critical factors in the decision to continue subscriptions.

Corporate Information is Received Daily and Influences Purchasing
Over 70% of respondents stated they receive notifications from companies, brands, or stores, indicating that corporate communications have become a routine touchpoint for consumers. Furthermore, approximately 60% reported having made a purchase or used a service prompted by information or messages from a company, suggesting a tangible impact on consumer decision-making and purchasing habits.

Rigorous Registration and Selective 'Glancing' Habits
For newsletters, 46.1% of consumers reported 'selecting carefully before registering,' while 36.5% said they 'register for the time being.' For LINE, the results were similar at 46.6% and 35.3%, respectively, showing a preference for careful selection. Regarding reading habits, 66.5% for newsletters and 65.0% for LINE reported they 'just glance through it,' indicating they selectively focus only on topics of interest rather than reading everything in detail.

Rapid Unsubscription When Interest Fades
When it comes to unsubscribing or unfollowing, 46.2% for newsletters and 53.4% for LINE reported they 'unsubscribe immediately' when interest declines. The main reasons for unsubscribing were 'no interest in content' (54.1%), 'too frequent distribution' (47.4%), and 'information not suitable for me' (45.2%), underscoring how content quality and frequency directly dictate subscription longevity.

Altius Link provides comprehensive BPO services—including front-office customer support, back-office, and IT domains—by integrating human expertise and digital innovation to support corporate clients globally.