Choosing delicious things won't hurt anyone or anything. A coffee specialty shop wants to expand 'kind choices' with carefully selected organic 'Japanese' drinks and baked goods free of dairy, eggs, wheat, and white sugar.
alt. coffee roasters announced its April Dream to expand environmentally and socially conscious choices by transitioning to a fully vegan operation and offering organic 'Japanese Lattes' using Wazuka tea starting April 2026.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 08:50
- 🔍 Collected: April 2, 2026 at 09:03 (13 min after Published)
- 🤖 AI Analyzed: April 21, 2026 at 06:53 (453h 50m after Collected)
We support April Dream, an initiative that makes April 1st a day to broadcast dreams. This press release outlines the dream of 'alt. coffee roasters'.
'alt.coffee roasters' (Representative/Roaster: Chihiro Nakamura), which proposes new choices for coffee and consumption styles, has been developing products and businesses that are considerate of people and the global environment. For example, it became the first specialty coffee shop to completely stop using animal-based foods and ingredients and shift to being fully vegan. We want our customers to spend a 'heartwarming' time without guilt in a cafe that can be a healing time for many people. 'I chose it because it's delicious, and it happened to be kind to the environment and producers.' We will continue to strive to expand such choices so that those who choose us can be kind to someone without even realizing it.
- History of Initiatives - Product development considering the environment and society, the first transition to complete veganism
Since its opening in 2019, alt. has utilized the knowledge of nutritionists to offer vegan menus that balance deliciousness and health, strictly using natural and domestically sourced ingredients, and has also handled sustainable coffee beans. In 2020, we began developing and selling eco-friendly products such as a 'collapsible eco-tumbler' convenient for carrying to reduce disposable cups, and an 'additive-free coffee soap' that reuses discarded coffee grounds (used grounds) to address food loss. We have been conducting ESG (Environmental, Social, and Governance) store management considering producers, environmental issues, and consumer health.
- Newly offering products considerate of the environment and society
Starting in April 2026, we will offer an organic Matcha Latte using organic Kyoto matcha, which is considerate of the environment and society, as well as an organic Hojicha Latte that uses whole organic hojicha with a richer aroma due to its lighter-than-usual roasting, in a new form. Hojicha is affectionately called 'Obancha' in Kyoto, contains less caffeine than matcha, and is easy for pregnant women and children to drink.
- Organic 'Japanese' Latte using Uji tea brand 'Wazuka tea' - Pursuing Japanese culture and what is truly good for the body
'alt.coffee roasters' (Representative/Roaster: Chihiro Nakamura), which proposes new choices for coffee and consumption styles, has been developing products and businesses that are considerate of people and the global environment. For example, it became the first specialty coffee shop to completely stop using animal-based foods and ingredients and shift to being fully vegan. We want our customers to spend a 'heartwarming' time without guilt in a cafe that can be a healing time for many people. 'I chose it because it's delicious, and it happened to be kind to the environment and producers.' We will continue to strive to expand such choices so that those who choose us can be kind to someone without even realizing it.
- History of Initiatives - Product development considering the environment and society, the first transition to complete veganism
Since its opening in 2019, alt. has utilized the knowledge of nutritionists to offer vegan menus that balance deliciousness and health, strictly using natural and domestically sourced ingredients, and has also handled sustainable coffee beans. In 2020, we began developing and selling eco-friendly products such as a 'collapsible eco-tumbler' convenient for carrying to reduce disposable cups, and an 'additive-free coffee soap' that reuses discarded coffee grounds (used grounds) to address food loss. We have been conducting ESG (Environmental, Social, and Governance) store management considering producers, environmental issues, and consumer health.
- Newly offering products considerate of the environment and society
Starting in April 2026, we will offer an organic Matcha Latte using organic Kyoto matcha, which is considerate of the environment and society, as well as an organic Hojicha Latte that uses whole organic hojicha with a richer aroma due to its lighter-than-usual roasting, in a new form. Hojicha is affectionately called 'Obancha' in Kyoto, contains less caffeine than matcha, and is easy for pregnant women and children to drink.
- Organic 'Japanese' Latte using Uji tea brand 'Wazuka tea' - Pursuing Japanese culture and what is truly good for the body