Expanding the 'First BAR Experience' Along the Tokyo Metro: ALTO ALCO Cooperates in Planning the 'First BAR Hopping Stamp Rally'
ALTO ALCO is co-organizing the 'First BAR Hopping Stamp Rally' with Tokyo Metro and Sumadori from April 10-30, promoting bar culture including non-alcoholic options.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 23:00
- 🔍 Collected: April 11, 2026 at 00:30 (25h 30m after Published)
- 🤖 AI Analyzed: April 19, 2026 at 22:29 (213h 58m after Collected)
ALTO ALCO Inc. (hereinafter 'ALTO ALCO') cooperated in planning the experiential event 'First BAR Hopping Stamp Rally', which Tokyo Metro Co., Ltd. (hereinafter 'Tokyo Metro') and Sumadori Inc. (hereinafter 'Sumadori') will hold from April 10 to April 30, 2026. For this project, our company proposed the original draft and cooperated to make the project a reality.
## ● The Journey to Realizing the Project
### Meeting Tokyo Metro
The original draft of the project goes back to 2023. It was a project proposed by ALTO ALCO to Tokyo Metro called 'Mocktail Tour of Bars Along the Tokyo Metro Line'.
Although we had the opportunity to brush up the project with Tokyo Metro employees and refined the proposal, it did not come to fruition at that time.
### Becoming an Advisory to Sumadori
The meeting with Sumadori also happened in the same year, 2023. As a result of repeated discussions on what could be done to liven up the non-alcoholic market in Japan from there, we came to sign an advisory contract in 2024.
### Realization of the Project
Entering 2025, when the Tokyo Metro employee in charge at the time was transferred to another department, we were approached again as an app-based project. By connecting Sumadori and Tokyo Metro, this project was successfully realized.
## ● About this Project
'First BAR Hopping Stamp Rally' Poster
This project is an experiential event where you can experience bar culture in a way that suits you, regardless of whether it is non-alcoholic, low-alcoholic, or alcoholic.
When you visit SUMADORI Meets in Omotesando as your first store, you can take a patch test to understand your alcohol tolerance, as well as a mini-seminar to learn 'bar etiquette'.
Holding period: Friday, April 10, 2026 - Thursday, April 30, 2026
Participation fee: There is no system usage fee for the stamp rally.
* Customers are responsible for transportation expenses, communication expenses, etc. necessary for the stamp rally.
* Separate payment is required for cover charges and food/drink costs at the target bars, which is a condition for acquiring stamps.
Project LP: https://www.enjoytokyo.jp/article/204800/
How to participate:
① Download the 'Tokyo Metro my! app' from the app store.
https://www.tokyometro.jp/mobiledevice/smartphone/my/index.html
## ● The Journey to Realizing the Project
### Meeting Tokyo Metro
The original draft of the project goes back to 2023. It was a project proposed by ALTO ALCO to Tokyo Metro called 'Mocktail Tour of Bars Along the Tokyo Metro Line'.
Although we had the opportunity to brush up the project with Tokyo Metro employees and refined the proposal, it did not come to fruition at that time.
### Becoming an Advisory to Sumadori
The meeting with Sumadori also happened in the same year, 2023. As a result of repeated discussions on what could be done to liven up the non-alcoholic market in Japan from there, we came to sign an advisory contract in 2024.
### Realization of the Project
Entering 2025, when the Tokyo Metro employee in charge at the time was transferred to another department, we were approached again as an app-based project. By connecting Sumadori and Tokyo Metro, this project was successfully realized.
## ● About this Project
'First BAR Hopping Stamp Rally' Poster
This project is an experiential event where you can experience bar culture in a way that suits you, regardless of whether it is non-alcoholic, low-alcoholic, or alcoholic.
When you visit SUMADORI Meets in Omotesando as your first store, you can take a patch test to understand your alcohol tolerance, as well as a mini-seminar to learn 'bar etiquette'.
Holding period: Friday, April 10, 2026 - Thursday, April 30, 2026
Participation fee: There is no system usage fee for the stamp rally.
* Customers are responsible for transportation expenses, communication expenses, etc. necessary for the stamp rally.
* Separate payment is required for cover charges and food/drink costs at the target bars, which is a condition for acquiring stamps.
Project LP: https://www.enjoytokyo.jp/article/204800/
How to participate:
① Download the 'Tokyo Metro my! app' from the app store.
https://www.tokyometro.jp/mobiledevice/smartphone/my/index.html