New 'HOME ALSOK Connect' Commercial Featuring Kenichi Matsuyama: 'Even Pets Choose ALSOK' Premieres April 1 on Website, TV Broadcast April 4
ALSOK will release a new TV commercial for its personal security service 'HOME ALSOK Connect', starring actor Kenichi Matsuyama. The ad highlights features like pet monitoring and smartphone integration from a dog's perspective.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:00
- 🔍 Collected: April 1, 2026 at 10:15
- 🤖 AI Analyzed: April 22, 2026 at 04:41 (498h 26m after Collected)
ALSOK Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and Representative Director: Ikuji Kayaki; hereinafter ALSOK) will release the new commercials for 'HOME ALSOK Connect', titled 'Even Pets Choose ALSOK - Dog and Monitoring Edition' and 'Dog and Smartphone Gate Edition', starring actor Kenichi Matsuyama on the official ALSOK website starting Wednesday, April 1, 2026. Nationwide TV broadcasts will begin on Saturday, April 4.
Commercial Website (ALSOK Official Homepage)
https://www.alsok.co.jp/cm/
[Points of this Release]
- Two commercial editions portraying everyday peace of mind (monitoring/preventing forgotten items) from the perspective of a watchdog who 'wants to protect the family'.
- Clear representation of HOME ALSOK Connect features like the 'Emergency Button' and 'Smartphone Gate'.
- First co-starring appearance of ALSOK character 'Nyalsok (Aruru)' with Mr. Matsuyama in the final cut.
[Background of the Commercial]
ALSOK has appointed actor Kenichi Matsuyama as the ALSOK brand image character since April 2025 to promote 'HOME ALSOK Connect', a personal security service.
Since changing its company name on July 16, 2025, marking its 60th anniversary, the company has been deploying brand communication under the message 'ALwayS OK', expressing its 'evolution into a company that solves various issues for customers and society, not limited to security'.
Through the 'pet (watchdog) perspective', this new commercial is designed to make the value of HOME ALSOK Connect feel more accessible. It supports the 'safety and security' of families by addressing small daily anxieties, such as monitoring capabilities and preventing people from forgetting their smartphones.
[Commercial Story]
Following last year, the new commercial features a setting where Kenichi Matsuyama visits a home equipped with 'HOME ALSOK Connect' to ask about their experience and reasons for installation.
However, this time, the house welcoming Mr. Matsuyama already has a watchdog who is a 'highly conscious security manager'. Please pay attention to the conversation between Mr. Matsuyama and the watchdog, who is both a companion and a rival, regarding the introduction of ALSOK.
Also, 'Aruru', the Nyalsok ALSOK character, makes an appearance in the final cut.
Commercial Website (ALSOK Official Homepage)
https://www.alsok.co.jp/cm/
[Points of this Release]
- Two commercial editions portraying everyday peace of mind (monitoring/preventing forgotten items) from the perspective of a watchdog who 'wants to protect the family'.
- Clear representation of HOME ALSOK Connect features like the 'Emergency Button' and 'Smartphone Gate'.
- First co-starring appearance of ALSOK character 'Nyalsok (Aruru)' with Mr. Matsuyama in the final cut.
[Background of the Commercial]
ALSOK has appointed actor Kenichi Matsuyama as the ALSOK brand image character since April 2025 to promote 'HOME ALSOK Connect', a personal security service.
Since changing its company name on July 16, 2025, marking its 60th anniversary, the company has been deploying brand communication under the message 'ALwayS OK', expressing its 'evolution into a company that solves various issues for customers and society, not limited to security'.
Through the 'pet (watchdog) perspective', this new commercial is designed to make the value of HOME ALSOK Connect feel more accessible. It supports the 'safety and security' of families by addressing small daily anxieties, such as monitoring capabilities and preventing people from forgetting their smartphones.
[Commercial Story]
Following last year, the new commercial features a setting where Kenichi Matsuyama visits a home equipped with 'HOME ALSOK Connect' to ask about their experience and reasons for installation.
However, this time, the house welcoming Mr. Matsuyama already has a watchdog who is a 'highly conscious security manager'. Please pay attention to the conversation between Mr. Matsuyama and the watchdog, who is both a companion and a rival, regarding the introduction of ALSOK.
Also, 'Aruru', the Nyalsok ALSOK character, makes an appearance in the final cut.