To members of the press,

March 2026

ALPRON Inc. (Headquarters: Unnan City, Shimane Prefecture; President: Masatoshi Sakamoto; hereinafter "ALPRON"), a manufacturer and seller of protein and sports nutrition products, is pleased to announce that its new product, "IZMO Bio+ Energy Drink," which incorporates "Honda DREAMO" developed by Honda Motor Co., Ltd. (hereinafter "Honda"), has surpassed 1 million yen in total support purchases through the crowdfunding service "Makuake."

This project has a target amount of 6 million yen and is running from 12:00 on Tuesday, March 17, 2026, to 22:00 on Saturday, April 18, 2026.

We view this milestone of 1 million yen as an initial indicator that our proposal, which simultaneously addresses a social issue (protein supply) and a lifestyle issue (skipping breakfast), has begun to resonate with consumer purchasing behavior. To reach our 6 million yen goal, ALPRON will analyze the feedback and responses received during the project period to further refine how we deliver the product (messaging, consumption scenarios, and information provision).

Key to surpassing 1 million yen: A proposal that translates a social issue into a "morning drink" directly leads to purchases

"IZMO Bio+ Energy Drink" addresses both the protein supply crisis (protein crisis)*, which is expected to become severe after 2030, and the urgent lifestyle issue of skipping breakfast, proposing the product as a drink that is easy to incorporate even on busy mornings. We believe that adopting "Honda DREAMO," a microalgae-derived ingredient developed by Honda, and connecting interest in "future supply issues" with the daily routine of "securing morning nutrition" has led to this initial support.

*Note: Calculated independently by our company based on United Nations population estimates ("World Population Prospects") and public information published in the Japan Patent Office's public relations magazine. These calculations are estimates based on our company's assumptions and do not guarantee future results.

Specific actions toward the 6 million yen goal: Refining the proposal by organizing "points of support" during the project period

To achieve the 6 million yen goal, we will implement the following during the project period:

1. Visualization of support points: We will organize which values are being chosen (morning nutrition, ingredient story, or social issues) based on reasons for purchase and feedback. 2. Clarification of consumption scenarios: We will clearly present easy ways to introduce the product (how to incorporate it into the morning, timing of consumption). 3. Providing information to lower barriers to continuation: We will organize inquiries and feedback regarding taste, drinkability, and solubility, and sequentially release information to resolve anxieties and questions regarding initial purchases. 4. Accepting consultations from corporations and organizations: We will accept consultations for introducing the product into workplace morning routines or as an employee benefit, expanding our use cases.

About "IZMO Bio+ Energy Drink"

"IZMO Bio+ Energy Drink" is a drink designed to easily supplement nutrition even on busy mornings and support daily performance. It was developed using "Honda DREAMO," created by Honda, with the aim of solving two problems: the food crisis expected to worsen after 2030 and the modern habit of skipping breakfast.

Makuake Project Overview

Project Name: [Taking on the food crisis with Honda DREAMO] A next-generation drink to secure morning nutrition Project Period: March 17, 2026, 12:00 – April 18, 2026, 22:00 Target Amount: 6,000,000 yen Makuake URL: https://www.makuake.com/project/izmo_bioenergydrink/

Inquiries regarding this matter ALPRON Inc. Contact: Okumura Email: info@alpron.co.jp Phone: 03-6432-0129

End of release

Company names, product names, and service names (including logos, etc.) mentioned are trademarks or registered trademarks of their respective companies.

FACT BOX

  • Source: PR TIMES
  • Category: product_launch