Alpron: 'IZMO Bio+ Energy Drink' Featuring Honda DREAMO Surpasses 1 Million Yen in Makuake Crowdfunding
Alpron Co., Ltd., a manufacturer and seller of protein and sports nutrition products, announced that the total amount of support purchases for its new product 'IZMO Bio+ Energy Drink', which uses 'Honda DREAMO' developed by Honda Motor Co., Ltd., has exceeded 1 million yen on the crowdfunding service Makuake. The project aims for a total of 6 million yen and runs until April 18, 2026.
📋 Article Processing Timeline
- 📰 Published: March 30, 2026 at 19:00
- 🔍 Collected: March 30, 2026 at 22:56 (3h 56m after Published)
- 🤖 AI Analyzed: April 21, 2026 at 13:34 (518h 38m after Collected)
To the press
March 2026
Alpron Co., Ltd. (Headquarters: Unnan City, Shimane Prefecture, Representative Director and President: Masatoshi Sakamoto, hereinafter "Alpron"), a manufacturer and seller of protein and sports nutrition foods, is pleased to announce that the total amount of support purchases for its new product 'IZMO Bio+ Energy Drink', which uses 'Honda DREAMO' developed by Honda Motor Co., Ltd. (hereinafter "Honda"), has exceeded 1 million yen on the crowdfunding service "Makuake".
The project aims for a target amount of 6 million yen and will run from 12:00 on March 17 (Tuesday), 2026, to 22:00 on April 18 (Saturday), 2026.
This milestone of surpassing 1 million yen is positioned as an initial achievement where a proposal that addresses both social issues (protein supply challenges) and lifestyle issues (skipping breakfast) has begun to translate into consumer purchasing behavior. Alpron will organize the feedback and voices received during the project period to further materialize how the product is delivered (appeal, consumption scenarios, information provision) towards achieving the 6 million yen target.
■ Key point of surpassing 1 million yen: Proposal integrating social issues into a "morning cup" directly leads to purchases
'IZMO Bio+ Energy Drink' addresses both the protein supply challenge (protein crisis) * said to become severe after 2030, and the urgent lifestyle issue of skipping breakfast, proposing it as a beverage that is easy to incorporate even on busy mornings. By adopting the microalgae-derived ingredient "Honda DREAMO" developed by Honda, the initial support purchases are believed to be linked to connecting interest in "future supply challenges" with the daily routine of "securing morning nutrition."
*: Our own estimate based on UN population projections (United Nations "World Population Prospects") and publicly available information published in the Japan Patent Office's official gazette. These estimates are based on our assumptions and do not guarantee future results.
■ Concrete actions towards the 6 million yen target: Organize "points of support" during the period to enhance proposal clarity
To achieve the 6 million yen target, the following will be implemented during the project period:
1. Visualization of support points: Organize which values are being chosen (securing morning nutrition / ingredient story / social issues) based on purchase reasons and feedback.
2. Concretization of consumption scenarios: Clearly present easy-to-continue introduction methods (how to incorporate it in the morning, timing of consumption).
3. Information provision to lower barriers to continuation: Organize inquiries and feedback regarding taste, ease of drinking, and solubility, and sequentially disseminate information to resolve anxieties and questions at the time of initial purchase.
4. Consultation reception from corporations and organizations: Accept consultations for introduction into workplace morning routines, employee benefits, etc., to expand use cases.
■ About 'IZMO Bio+ Energy Drink'
'IZMO Bio+ Energy Drink' is a drink aimed at easily supplementing nutrition on busy mornings and supporting daily performance. It aims to solve two problems: the food problem said to become serious after 2030 and modern people's breakfast skipping.
March 2026
Alpron Co., Ltd. (Headquarters: Unnan City, Shimane Prefecture, Representative Director and President: Masatoshi Sakamoto, hereinafter "Alpron"), a manufacturer and seller of protein and sports nutrition foods, is pleased to announce that the total amount of support purchases for its new product 'IZMO Bio+ Energy Drink', which uses 'Honda DREAMO' developed by Honda Motor Co., Ltd. (hereinafter "Honda"), has exceeded 1 million yen on the crowdfunding service "Makuake".
The project aims for a target amount of 6 million yen and will run from 12:00 on March 17 (Tuesday), 2026, to 22:00 on April 18 (Saturday), 2026.
This milestone of surpassing 1 million yen is positioned as an initial achievement where a proposal that addresses both social issues (protein supply challenges) and lifestyle issues (skipping breakfast) has begun to translate into consumer purchasing behavior. Alpron will organize the feedback and voices received during the project period to further materialize how the product is delivered (appeal, consumption scenarios, information provision) towards achieving the 6 million yen target.
■ Key point of surpassing 1 million yen: Proposal integrating social issues into a "morning cup" directly leads to purchases
'IZMO Bio+ Energy Drink' addresses both the protein supply challenge (protein crisis) * said to become severe after 2030, and the urgent lifestyle issue of skipping breakfast, proposing it as a beverage that is easy to incorporate even on busy mornings. By adopting the microalgae-derived ingredient "Honda DREAMO" developed by Honda, the initial support purchases are believed to be linked to connecting interest in "future supply challenges" with the daily routine of "securing morning nutrition."
*: Our own estimate based on UN population projections (United Nations "World Population Prospects") and publicly available information published in the Japan Patent Office's official gazette. These estimates are based on our assumptions and do not guarantee future results.
■ Concrete actions towards the 6 million yen target: Organize "points of support" during the period to enhance proposal clarity
To achieve the 6 million yen target, the following will be implemented during the project period:
1. Visualization of support points: Organize which values are being chosen (securing morning nutrition / ingredient story / social issues) based on purchase reasons and feedback.
2. Concretization of consumption scenarios: Clearly present easy-to-continue introduction methods (how to incorporate it in the morning, timing of consumption).
3. Information provision to lower barriers to continuation: Organize inquiries and feedback regarding taste, ease of drinking, and solubility, and sequentially disseminate information to resolve anxieties and questions at the time of initial purchase.
4. Consultation reception from corporations and organizations: Accept consultations for introduction into workplace morning routines, employee benefits, etc., to expand use cases.
■ About 'IZMO Bio+ Energy Drink'
'IZMO Bio+ Energy Drink' is a drink aimed at easily supplementing nutrition on busy mornings and supporting daily performance. It aims to solve two problems: the food problem said to become serious after 2030 and modern people's breakfast skipping.