Hankyu Hanshin Properties, Supported by UNIDGE, Enters Business Alliance with Taiwanese PropTech Company maaūu
Supported by UNIDGE, Hankyu Hanshin Properties has formed a business alliance with Taiwanese real estate tech startup maaūu. They will jointly provide Japanese real estate brokerage and rental management services for the Taiwanese market.
📋 Article Processing Timeline
- 📰 Published: April 25, 2026 at 00:00
- 🔍 Collected: April 24, 2026 at 15:32
- 🤖 AI Analyzed: April 25, 2026 at 00:12 (8h 39m after Collected)
UNIDGE, a subsidiary of AlphaDrive Co., Ltd., is supporting the launch of Hankyu Hanshin Properties Corp.'s real estate business for the Taiwanese market through co-creation. We are pleased to announce that Hankyu Hanshin Properties has signed a business alliance agreement with maaūu (maaūu Also Has Real Estate), a real estate tech startup originating from Taiwan.
The purpose of this alliance is to provide real estate sales brokerage and rental management services to customers in Taiwan. By fusing the strengths of both companies, we aim to realize more efficient, transparent, and highly reliable cross-border real estate transaction services.
In this project, UNIDGE provides hands-on support for business promotion, from formulating business strategies to communicating with overseas partners and organizing internal decision-making processes.
Background
Interest and demand for Japanese real estate in Taiwan are increasing year by year. On the other hand, there are many barriers to cross-border real estate transactions due to differences in language, business practices, and legal systems.
Hankyu Hanshin Properties, as a core company of the Hankyu Hanshin Holdings Group, has extensive experience in real estate development, sales, brokerage, and management in the Kansai area. maaūu is a startup that provides real estate tech and cross-border real estate sales services, developing and operating a one-stop real estate sales platform that integrates online and offline.
Against this background, this business alliance was concluded with the aim of realizing cross-border real estate transaction services leveraging the strengths of both companies.
Overview of the Business Alliance
In this alliance, Hankyu Hanshin Properties will provide property supply and expertise in brokerage and rental management. maaūu will utilize its access to the Taiwanese market, real estate tech platform, and video content production capabilities to disseminate information and attract customers in Taiwan. By multiplying the strengths of both companies, we will jointly provide cross-border real estate transaction services.
The main areas of cooperation are as follows:
- Providing real estate sales brokerage services for Taiwanese customers
- Providing post-purchase rental management services
- Multilingual support for property information and operational efficiency using technology
- Collaboration on marketing and customer acquisition in the Taiwanese market
Details of UNIDGE's Support
In this project, UNIDGE is providing promotion support in the following areas:
- Concrete business design: Support for business strategy formulation, refinement of numerical plans, clarification of target customers
- Promoting collaboration with overseas partners: Organizing the collaboration scheme, supporting communication with maaūu, verification design
- Internal decision-making support: Creating materials to present the business plan to management and obtain approval, building a promotion structure
- Hands-on business verification: Support for designing and executing PoC (Proof of Concept), mentoring and hands-on support for business feasibility verification, operation design and Next Action formulation
- Business feasibility evaluation / Creation and operation of investment mechanisms: Creation of stage-gate mechanisms regarding feasibility evaluation and investment/withdrawal for new businesses, fostering an innovation culture, skill-up support, feasibility evaluation support, etc.
This alliance is a new form of open innovation where a large Japanese company and an overseas startup collaborate to launch a new cross-border business. UNIDGE provides flat support to both operating companies and startups, accompanying them toward the realization of collaboration.
Comments from Each Company
Naohiro Kodama, Executive Officer (In charge of Detached Housing Business and Solution Promotion), General Manager of Solution Promotion Department, Housing Business Division, Hankyu Hanshin Properties Corp.
Tackling inbound demand for Japanese real estate from overseas customers, including Taiwan, has been a long-standing challenge. Thanks to UNIDGE's advanced knowledge on new businesses and their highly passionate hands-on support, our collaboration with our overseas partner (maaūu) has deepened, and we are grateful to have been able to launch a new business. Moving forward, by further promoting our collaboration with maaūu, we will eliminate Taiwanese customers' anxieties and barriers regarding language, geography, and business practices, and meet their expectations by providing the "safe and secure" sales brokerage and rental management services that we excel at.
Hom Liou, Founder and CEO of maaūu
For maaūu, establishing a formal partnership with Hankyu Hanshin Properties is of great significance. Hankyu Hanshin Properties has high expertise and a trusted brand foundation in the real estate sector, and they have shown sincerity, steadfastness, and a long-term perspective during the collaboration process. In addition, UNIDGE supported us in terms of business promotion, communication coordination, and organizing the collaboration scheme, which advanced our mutual understanding and the materialization of the alliance. We look forward to leveraging each other's strengths...
The purpose of this alliance is to provide real estate sales brokerage and rental management services to customers in Taiwan. By fusing the strengths of both companies, we aim to realize more efficient, transparent, and highly reliable cross-border real estate transaction services.
In this project, UNIDGE provides hands-on support for business promotion, from formulating business strategies to communicating with overseas partners and organizing internal decision-making processes.
Background
Interest and demand for Japanese real estate in Taiwan are increasing year by year. On the other hand, there are many barriers to cross-border real estate transactions due to differences in language, business practices, and legal systems.
Hankyu Hanshin Properties, as a core company of the Hankyu Hanshin Holdings Group, has extensive experience in real estate development, sales, brokerage, and management in the Kansai area. maaūu is a startup that provides real estate tech and cross-border real estate sales services, developing and operating a one-stop real estate sales platform that integrates online and offline.
Against this background, this business alliance was concluded with the aim of realizing cross-border real estate transaction services leveraging the strengths of both companies.
Overview of the Business Alliance
In this alliance, Hankyu Hanshin Properties will provide property supply and expertise in brokerage and rental management. maaūu will utilize its access to the Taiwanese market, real estate tech platform, and video content production capabilities to disseminate information and attract customers in Taiwan. By multiplying the strengths of both companies, we will jointly provide cross-border real estate transaction services.
The main areas of cooperation are as follows:
- Providing real estate sales brokerage services for Taiwanese customers
- Providing post-purchase rental management services
- Multilingual support for property information and operational efficiency using technology
- Collaboration on marketing and customer acquisition in the Taiwanese market
Details of UNIDGE's Support
In this project, UNIDGE is providing promotion support in the following areas:
- Concrete business design: Support for business strategy formulation, refinement of numerical plans, clarification of target customers
- Promoting collaboration with overseas partners: Organizing the collaboration scheme, supporting communication with maaūu, verification design
- Internal decision-making support: Creating materials to present the business plan to management and obtain approval, building a promotion structure
- Hands-on business verification: Support for designing and executing PoC (Proof of Concept), mentoring and hands-on support for business feasibility verification, operation design and Next Action formulation
- Business feasibility evaluation / Creation and operation of investment mechanisms: Creation of stage-gate mechanisms regarding feasibility evaluation and investment/withdrawal for new businesses, fostering an innovation culture, skill-up support, feasibility evaluation support, etc.
This alliance is a new form of open innovation where a large Japanese company and an overseas startup collaborate to launch a new cross-border business. UNIDGE provides flat support to both operating companies and startups, accompanying them toward the realization of collaboration.
Comments from Each Company
Naohiro Kodama, Executive Officer (In charge of Detached Housing Business and Solution Promotion), General Manager of Solution Promotion Department, Housing Business Division, Hankyu Hanshin Properties Corp.
Tackling inbound demand for Japanese real estate from overseas customers, including Taiwan, has been a long-standing challenge. Thanks to UNIDGE's advanced knowledge on new businesses and their highly passionate hands-on support, our collaboration with our overseas partner (maaūu) has deepened, and we are grateful to have been able to launch a new business. Moving forward, by further promoting our collaboration with maaūu, we will eliminate Taiwanese customers' anxieties and barriers regarding language, geography, and business practices, and meet their expectations by providing the "safe and secure" sales brokerage and rental management services that we excel at.
Hom Liou, Founder and CEO of maaūu
For maaūu, establishing a formal partnership with Hankyu Hanshin Properties is of great significance. Hankyu Hanshin Properties has high expertise and a trusted brand foundation in the real estate sector, and they have shown sincerity, steadfastness, and a long-term perspective during the collaboration process. In addition, UNIDGE supported us in terms of business promotion, communication coordination, and organizing the collaboration scheme, which advanced our mutual understanding and the materialization of the alliance. We look forward to leveraging each other's strengths...