AlphaDrive Launches "Customer Interview & Insight Analysis Agency Package" to Maximize Customer Resolution

AlphaDrive Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Yoichi Aso; hereinafter "AlphaDrive") is launching the "Customer Interview & Insight Analysis Agency Package," a service that provides one-stop agency support for the process of "deep-diving and analyzing customer issues," which is crucial for the initial activities of new business development.

By identifying the "customers and challenges to focus on" that form the foundation of all businesses, we provide solid insights leading to further business development and contribute to the steady advancement of new business creation.

◼︎ Background of Service Launch

Since its founding in 2018, AlphaDrive has supported a diverse range of new businesses across various attributes and phases to achieve sustainable new business creation from within corporations. Our strengths lie not only in idea generation but also in accompanying clients through the launch process, having produced over 250 commercialized projects cumulatively.

Through these experiences, we have identified that the foundation of emerging new businesses is the "resolution of customer and challenge understanding." Particularly in the early stages of business development activities, we position customer interviews to enhance this resolution and the subsequent analysis of customer insights as critical activities.

On the other hand, when breaking down this process, the execution tasks are diverse: persona setting for target customers, approaching potential customers, designing and executing interviews to maximize discoveries, analyzing insights based on results, and generating suggestions for future business development. The complexity arising from numerous variables is inherent.

We have released this agency package service with the desire to help clients proceed swiftly and steadily through this process, which can be considered the "first hurdle in new business development," allowing them to focus on subsequent activities.

◼︎ Overview of the "Customer Interview & Insight Analysis Agency Package"

This package provides hands-on, agency-based support from the initial stage of "even if there is a business theme, who are the customers, how do we approach them, and how do we conduct meaningful research?"

We don't just conduct customer interviews on behalf of clients and deliver reports/analysis results. We also support core activities for initial business development, such as "UVP = Defining the value proposition based on extracted insights" and providing suggestions for the next verification process, leading to subsequent business promotion.

【Specific Implementation Image】

1. Hypothesis Design for Target Customers

Based on the business theme, we will design hypotheses for customer segments/personas that should be addressed in future verification.

2. In-depth Interviews with Target Customers & Related Experts

Leveraging AlphaDrive's proprietary network and approach know-how, we secure actual target customers. After meticulously designing interviews to maximize discoveries, we conduct in-depth interviews on an agency basis, repeating hypothesis refinement and PDCA cycles.

3. Insight Analysis / Suggestions for Next Steps

Based on interview results, we analyze and extract customer-surrounding issue structures and insights, and proceed to define UVPs that lead to future business development.

※Not limited to the above, based on the prerequisites/attributes of each business, from the actions to be taken...