La CASTA Hair Care Brand Celebrates 30th Anniversary with Ceremony on April 19th
Alpenrose Co., Ltd.'s hair care brand "La CASTA" will hold an opening ceremony on Sunday, April 19, 2026, at the "La CASTA Natural Healing Garden" in Omachi City, Nagano Prefecture, to commemorate its 30th anniversary. The ceremony will feature a talk show with badminton Olympic medalist Nozomi Okuhara and professional mountain runner Rui Ueda, both from Omachi City. On the same day, the "La CASTA Garden Aroma Hand Cream" (65g, 2,530 yen including tax) will be released exclusively at the La CASTA Kita-Alps Main Store.
📋 Article Processing Timeline
- 📰 Published: April 13, 2026 at 19:02
- 🔍 Collected: April 13, 2026 at 16:35
- 🤖 AI Analyzed: April 13, 2026 at 19:24 (2h 48m after Collected)
Alpenrose Co., Ltd. (Headquarters: Omachi City, Nagano Prefecture / President: Koshiro Takahashi), which operates the hair care brand "La CASTA," will hold an opening ceremony at the "La CASTA Natural Healing Garden" in Omachi City, Nagano Prefecture, the brand's sacred place, on Sunday, April 19, 2026, prior to the start of this year's business, to commemorate the 30th anniversary of the brand's birth.
At the opening ceremony, we will convey La CASTA's 30-year history and future prospects, and hold a talk show inviting badminton Olympic medalist Nozomi Okuhara, who is from Omachi City, and professional mountain runner Rui Ueda as special guests. The two, who continue to challenge themselves on the world stage, will talk about the impact of time spent facing nature on the mind and body, and their original experiences and charms nurtured in their hometown, Omachi City, Nagano Prefecture.
Please experience the new world view that La CASTA envisions in the garden where you can feel the budding of spring.
[Event Overview]
Date: Sunday, April 19, 2026, 10:30-11:00 (Doors open 10:00)
Venue: La CASTA Natural Healing Garden (9729-2 Tokiwa, Omachi City, Nagano Prefecture)
Admission: Free (Admission is free for customers participating in the ceremony)
Contents:
▪Greeting "La CASTA's 30-year history and vision"
▪Commemorative talk show guests:
Nozomi Okuhara (Badminton Rio Olympic bronze medalist, from Omachi City)
Rui Ueda (Professional mountain runner, from Omachi City)
About reservations:
Please make reservations by phone (0261-21-1611) or from the garden reservation website.
Reservations required, first 100 people *Please note that it will end as soon as the capacity is reached.
Nozomi Okuhara, Rui Ueda
La CASTA Garden Aroma Hand Cream exclusively released at Kita-Alps Main Store
The natural scent of nature touched in the La CASTA Garden, the vitality of plants, and the comfort of being surrounded by nature. We want you to remember that experience in your daily life. With this in mind, a new hand cream will appear in the "Garden Aroma" series this year.
La CASTA Garden Aroma Hand Cream 65g ¥2,530 (tax included)
New release exclusively at La CASTA Kita-Alps Main Store from Sunday, April 19, 2026!
Gorgeous and fresh aromatic floral scent
A fresh yet profound scent that expresses the lush green scenery that spreads the moment you step into the La CASTA Garden. Gentle herbs such as lavender and tea tree are accented with elegant sweet wild rose, gradually changing to a warm woody tone, and you will be healed by the lively scent of plants. Please enjoy the scent memories you felt in the garden in your daily life.
In collaboration with Nagano-based illustrator Midori Sanada, the package expresses the "lush green scenery spreading in the La CASTA Garden" with illustrations of plants that seem to spread their rich scent and the La CASTA Tower, which symbolizes the garden.
Wrapped in a gorgeous and clear scent, to smooth hands
A smooth cream blended with vegetable oil and shea butter, for non-sticky, smooth hands. The healing scent that envelops you like the garden air spreads, making it recommended for hand care when you want to take a break.
With 30 years of gratitude, to the next step.
Cherishing respect for nature and love for hair. La CASTA has evolved based on plant research and hair care research in Shinshu Azumino, blessed with rich land and clear meltwater from the Northern Alps.
The foundation of manufacturing is the health and gentleness born from careful dialogue with plants, and to be the source that generously pours the precious blessings of nature to everyone. If you realize unwavering beauty and happiness by caring for your hair, you can believe that a rich era full of gentleness will come in the future. Both the past 30 years and the next 30 years. Like echinacea, which blooms strongly, beautifully, and straight without yielding to the laws of nature, which can sometimes be severe trials and threats. La CASTA will continue to walk as a "Beauty Well-Being" brand that sows the seeds of gentleness, proud of being made in Japan.
■30th Anniversary Special Site
At the opening ceremony, we will convey La CASTA's 30-year history and future prospects, and hold a talk show inviting badminton Olympic medalist Nozomi Okuhara, who is from Omachi City, and professional mountain runner Rui Ueda as special guests. The two, who continue to challenge themselves on the world stage, will talk about the impact of time spent facing nature on the mind and body, and their original experiences and charms nurtured in their hometown, Omachi City, Nagano Prefecture.
Please experience the new world view that La CASTA envisions in the garden where you can feel the budding of spring.
[Event Overview]
Date: Sunday, April 19, 2026, 10:30-11:00 (Doors open 10:00)
Venue: La CASTA Natural Healing Garden (9729-2 Tokiwa, Omachi City, Nagano Prefecture)
Admission: Free (Admission is free for customers participating in the ceremony)
Contents:
▪Greeting "La CASTA's 30-year history and vision"
▪Commemorative talk show guests:
Nozomi Okuhara (Badminton Rio Olympic bronze medalist, from Omachi City)
Rui Ueda (Professional mountain runner, from Omachi City)
About reservations:
Please make reservations by phone (0261-21-1611) or from the garden reservation website.
Reservations required, first 100 people *Please note that it will end as soon as the capacity is reached.
Nozomi Okuhara, Rui Ueda
La CASTA Garden Aroma Hand Cream exclusively released at Kita-Alps Main Store
The natural scent of nature touched in the La CASTA Garden, the vitality of plants, and the comfort of being surrounded by nature. We want you to remember that experience in your daily life. With this in mind, a new hand cream will appear in the "Garden Aroma" series this year.
La CASTA Garden Aroma Hand Cream 65g ¥2,530 (tax included)
New release exclusively at La CASTA Kita-Alps Main Store from Sunday, April 19, 2026!
Gorgeous and fresh aromatic floral scent
A fresh yet profound scent that expresses the lush green scenery that spreads the moment you step into the La CASTA Garden. Gentle herbs such as lavender and tea tree are accented with elegant sweet wild rose, gradually changing to a warm woody tone, and you will be healed by the lively scent of plants. Please enjoy the scent memories you felt in the garden in your daily life.
In collaboration with Nagano-based illustrator Midori Sanada, the package expresses the "lush green scenery spreading in the La CASTA Garden" with illustrations of plants that seem to spread their rich scent and the La CASTA Tower, which symbolizes the garden.
Wrapped in a gorgeous and clear scent, to smooth hands
A smooth cream blended with vegetable oil and shea butter, for non-sticky, smooth hands. The healing scent that envelops you like the garden air spreads, making it recommended for hand care when you want to take a break.
With 30 years of gratitude, to the next step.
Cherishing respect for nature and love for hair. La CASTA has evolved based on plant research and hair care research in Shinshu Azumino, blessed with rich land and clear meltwater from the Northern Alps.
The foundation of manufacturing is the health and gentleness born from careful dialogue with plants, and to be the source that generously pours the precious blessings of nature to everyone. If you realize unwavering beauty and happiness by caring for your hair, you can believe that a rich era full of gentleness will come in the future. Both the past 30 years and the next 30 years. Like echinacea, which blooms strongly, beautifully, and straight without yielding to the laws of nature, which can sometimes be severe trials and threats. La CASTA will continue to walk as a "Beauty Well-Being" brand that sows the seeds of gentleness, proud of being made in Japan.
■30th Anniversary Special Site