Haircare Brand "Linon" Appoints Rion Tada as Brand Ambassador

SOLIA Co., Ltd. (Headquarters: Minato-ku, Tokyo / Representative Director: Masao Nishiguchi) is pleased to announce that its haircare brand "Linon" will appoint Rion Tada, who has appeared in dating reality shows and gained strong support from her generation, as its brand ambassador starting May 8, 2026 (Friday).

In conjunction with this appointment, a new content project "Weekly Linon" will be launched on TikTok and X (formerly Twitter).

## Background of Brand Ambassador Appointment

Linon is a haircare brand with the concept of "'Preparing cuteness,' and your feelings will sparkle," encouraging a "slightly more confident self" in daily life.

Rion Tada, appointed as brand ambassador, has garnered sympathy from many young women through her appearances in dating reality shows. She embodies the positive feeling of "wanting to be cute" that Linon aims to support.

Through this appointment, Linon aims to expand brand recognition as a brand that supports more people's desire to "be cute in their own way" and encourages them to take that first step.

## About the New Project "Weekly Linon"

As the core content of this initiative, a special account "Weekly Linon" will be opened on TikTok and X.

"Weekly Linon" is an interview content series themed around "fully affirming and supporting girls' efforts to 'become more refined and cute'." It focuses on "refined girls" found in cities and on social media, delving into the efforts, dedication, and daily ingenuity behind them.

Rion Tada will appear as an interviewer, bringing out their charm from the realistic perspective unique to her generation.

### Distribution Overview

* Project Name: Weekly Linon
* Start Date: May 13, 2026 (Wednesday)
* Distribution Channels: TikTok / X (Special Account)
* Posting Frequency: Every Wednesday around 6 PM

* "Weekly Linon" Official TikTok Account
https://www.tiktok.com/@linon.update
* "Weekly Linon" Official X Account
https://x.com/linon_update

## The Vision Behind This Initiative

The desire to "be cute" or "become more refined" is not about comparing oneself to others, but about liking oneself more.

Among Gen Z, while SNS has become a widespread platform for self-expression, there are not many opportunities to focus on the "process of change" itself.

"Weekly Linon" will shine a light on such small daily efforts and dedication, delivering content that fully affirms the desire to "want to change."

Linon will continue to be a brand that supports each individual's positive challenges and encourages the feeling of "wanting to be cute in their own way."

## Rion Tada's Profile

* Born June 7, 2008 (High School 3rd Year). From Osaka Prefecture.
* JC Miss Contest 2022 Finalist.
* Rapid increase in followers after participating in ABEMA "Kyo, Suki ni Narimashita. Natsuyasumi-hen 2025"!
* Has appeared in "Rakuten GirlsAward 2026 SPRING/SUMMER" and numerous commercials, and is widely active as a model.

## About Linon

Linon (リノン) is a haircare brand with the concept of "'Preparing cuteness,' and your feelings will sparkle." It delivers days where you can "prepare your own kind of cuteness" through daily haircare, making your feelings sparkle.

It has received a great response on social media and has grown into a total haircare brand offering in-bath and out-bath products, including the styling product "Linon Lock Oil," which earned a bestseller badge on Amazon, as well as "Linon Moist Hair Milk" and "Linon Scalp Cleanse Brush."

### Official SNS

* Instagram: https://www.instagram.com/linon_jp_official/
* X (formerly twitter): https://x.com/linon_jp
* Tiktok: https://www.tiktok.com/@linon_jp

## About SOLIA

With the vision of "enriching people's hearts by adding color to everyday life" and the mission of "becoming a leading consumer goods venture company in Japan by 2035," SOLIA is a company that started its business with baby and mom skincare "ALOBABY." It also develops multiple brands such as the body makeup brand "AMBiQUE" and the haircare brand "Linon."

ALOBABY, as a domestic organic baby skincare brand, all lines