Japan's First Insight Management Cloud 'Centou' Introduces AI for Insight Updates

Alma Inc., headquartered in Meguro-ku, Tokyo, and led by CEO Takatoshi Saito, which develops and provides Japan's first insight management cloud 'Centou,' announced the release of a new feature that allows customer insights to be gradually updated. This feature aims to solve the problem of insights becoming individualized, despite user interview minutes being managed. In an era where generative AI lowers the barrier to 'creating something' and 'giving shape to ideas,' the importance of insights, such as 'for whom and what problem are we creating?', and the need for teams to share the same insights are increasing. Many companies face the problem that 'research' and 'analysis' from user interviews are often focused on, while subsequent data management is neglected. This situation leads to differing interpretations among individuals, time-consuming discussions, and a lack of shared understanding within teams. This 'individualized insight problem' is exacerbated as generative AI increases individual speed. To enable teams to handle insights, Centou has released a new feature for 'updatable insight management.' Insights, which were previously interpretations or analyses by specific 'capable individuals,' can now be treated as assets that can be gradually updated by the team. Furthermore, to support this 'gradual insight management,' Centou has also released a unique feature that suggests insight updates when new evidence increases. This supports the enhancement of thinking power for teams to nurture insights. These gradual insight updates make it possible to accumulate insights that contribute to business, without making excessive leaps or becoming individualized. 'Centou' is Japan's first insight management cloud that manages customer insights obtained from user interviews and customer support. Companies that have used Centou have achieved significant results, such as reducing unused feature development by 3 million yen per month, doubling sales growth, launching new businesses in 3 months, and increasing analysis efficiency by 5 times. Centou aims to make 'user insights,' which were previously only in the minds of a few people or ambiguous due to individualization, easier for teams to discuss and update. With the mission 'Insights, more with the team,' Centou aims to realize a world where user insights are naturally utilized by everyone, regardless of job title or position.