Approximately 70% of overseas business managers at companies expanding into China feel that business models dependent on 'inbound consumption' from China have reached their limits or pose risks! AllWill Inc. conducts a 'Survey on Japanese Companies' Expansion into the Chinese Market'!
AllWill Inc. conducts a survey of companies expanding into China, highlighting the limitations of business models dependent on inbound tourism.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 17:02
- 🔍 Collected: March 28, 2026 at 21:59 (4h 57m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 08:26 (418h 27m after Collected)
AllWill Inc. (Headquarters: Minato-ku, Tokyo; Representative Directors: Liang Chen, Tsutomu Saito), a company providing support for cross-border business with China, has conducted a 'Survey on Japanese Companies' Expansion into the Chinese Market' targeting overseas business managers (men and women aged 20-65) at companies expanding into China. The survey reveals the awareness of these managers regarding business models dependent on 'inbound consumption' from China, the effectiveness of direct market expansion from a medium-to-long-term perspective, and the barriers and countermeasures involved in promoting such expansion.
<Background>
The recent decline in the number of tourists visiting Japan from China has forced Japanese companies that have benefited from inbound consumption to significantly rethink their strategies. Among overseas business managers at the forefront of the Chinese market, there is a growing sense of crisis regarding 'inbound-dependent' business models that rely heavily on external environments. However, data has been lacking regarding the real-world awareness of these managers concerning changes in the business environment and the specific hurdles faced when shifting toward direct expansion. Therefore, AllWill Inc. conducted this survey to address these issues.
<Survey Summary>
・Approximately 70% of overseas business managers at companies expanding into China feel that business models dependent on 'inbound consumption' have reached their limits or pose risks, given the recent decline in visitors from China.
・More than half of the managers believe that direct market expansion is more effective for long-term sales and business growth in China.
・The top benefit of direct market expansion cited by managers is 'the ability to approach a broader target audience.'
・Approximately 75% of managers feel it is difficult for companies currently focused on inbound business to actually promote direct market expansion.
・The main barriers to 'direct market expansion' are 'dealing with local laws, regulations, and country risk' and 'lack of funds and personnel for expansion and operations.'
・The top three countermeasures to overcome these barriers are: 1st, 'partnering with local companies or agencies'; 2nd, 'conducting local market research and test marketing'; and 3rd, 'hiring or training specialized personnel.'
<Survey Overview>
Survey Period: March 4 – March 6, 2026
Method: Internet survey
Target: Overseas business managers at companies expanding into China (men and women aged 20-65)
Sample Size: 179 people
Monitor Provider: RC Research Data
*Percentages are rounded to the second decimal place, so totals may not equal 100.0%.