AllToday | Survey Report: Top Reason for Maintaining Store Membership is "Points"! The Power of "Exclusive Coupons" That Win Over Many Customers

AllToday Co., Ltd. (Headquarters: Saitama City, Saitama Prefecture) has conducted a consumer awareness survey on "common factors that make people want to revisit stores and customer attrition," targeting individuals who either (1) visit their favorite stores at least once a month or (2) do not have a regular store and choose a different one each time. The results are now published.

Survey Overview

Survey Topic: Consumer Awareness on "Common Factors That Make People Want to Revisit Stores and Customer Attrition"

[Survey Period] June 18 (Thu), 2026 – June 19 (Fri), 2026

[Survey Method] Online survey conducted via PRIZMA (https://www.prizma-link.com/press)

[Number of Respondents] 1,011 people (Group 1: 503 people / Group 2: 508 people)

[Survey Target] Monitors who, at the time of survey, answered either (1) visiting their favorite store at least once a month or (2) not having a regular store and choosing a different one each time

[Survey Conducted By] AllToday Co., Ltd. (https://www.alltoday.jp/)

[Panel Provider] Sacrisa

*When referencing this survey, please include the URL of AllToday Co., Ltd. (https://www.alltoday.jp/)

Survey Summary

When asked, "What kind of benefits or features would make you want to continue maintaining your store membership (i.e., not cancel or block it)?", the following results were obtained.

In both groups, responses such as "points," "regular coupons," and "birthday month benefits" accounted for high percentages.

These results suggest that, regardless of customer visit frequency, practical economic benefits are a key driver in maintaining membership.

Meanwhile, factors such as personalized information based on interests and app usability remained around 20%, indicating that customers prioritize direct, tangible rewards.

How much does receiving a limited-time exclusive coupon at a specific moment influence customers' willingness to revisit?

When asked, "If you received an exclusive special coupon during your birthday month or after not visiting the store for a while, would you feel motivated to visit again?", the following results were obtained.

In both cases, responses indicating revisit intention—"definitely want to go again" and "somewhat want to go again"—accounted for approximately 80% to 90%.

This suggests that targeted outreach at specific moments can significantly influence customer motivation.

Notably, even among those who typically don't frequent a specific store, about 80% responded positively. This indicates that sending exclusive coupons can be an effective strategy for re-engaging lapsed or disengaged customers.

[Summary]

This survey revealed that, for both customers who visit their favorite stores at least once a month and those who choose stores on a case-by-case basis, the primary reason for maintaining store membership is "practical economic benefits."

Specifically, the top three benefits—"points accumulation," "regular discount coupons," and "birthday month perks"—received support from over half of respondents in both groups.

This highlights that customers primarily seek direct, easily understandable rewards from store membership programs.

Moreover, exclusive coupons delivered at key moments—such as a customer's birthday or after a period of inactivity—elicited a strong desire to revisit among the majority of both customer segments.

This suggests that timely, personalized outreach can effectively encourage visits, even among customers who don't usually stick to one store.

For store operators, consistently offering basic economic incentives such as points and regular coupons is essential to prevent customer churn.

Furthermore, delivering targeted communications aligned with individual customer behaviors appears to be an effective strategy for building lasting relationships and fostering customer loyalty.

AllToday Co., Ltd.

AllToday Co., Ltd. (https://www.alltoday.jp/) provides comprehensive solution services that enable effective promotions via mobile devices.

We support customer management, follow-up services, and generating word-of-mouth to drive store visits.

We help stores encourage customers to register as members via mobile phones, and through features such as point programs, mobile coupons, reservation systems, and message distribution, we effectively promote repeat visits and cultivate loyal customers.

We make it easy to implement mobile promotions, including customized messaging, issuing mobile coupons, centralized management of mobile members, and analyzing customer visit frequency and demographics.

At AllToday, we actively support various businesses and stores with customer management, increasing visit frequency, and preventing customer attrition. Our mission is to contribute to sustainable business growth and local communities by helping businesses build long-term, positive customer relationships.

We offer a wide range of services and proposals related to sales growth, customer retention, turning repeat customers into loyal patrons, and advertising strategies. Please feel free to contact us for consultation.

AllToday Co., Ltd.: https://www.alltoday.jp/

Inquiry: https://www.alltoday.jp/inquiry/

TEL: 048-638-7035