[Beauty Industry Survey] Desired Features for Salon Apps: "24/7 Booking Availability" and "Automated Personalized Messages"
Alltoday Inc. conducted a survey targeting beauty salon owners, revealing that the most desired app features are "24/7 booking availability" and "automated personalized messages." The survey highlights high expectations for app adoption to "improve repeat customer rates" and "reduce operational burden."
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 21:00
- 🔍 Collected: April 30, 2026 at 12:31
- 🤖 AI Analyzed: April 30, 2026 at 12:56 (24 min after Collected)
Alltoday Inc. (Headquartered in Saitama City, Saitama Prefecture) has conducted a survey targeting business owners and operational managers of repeat-visit establishments (beauty salons) regarding "operational challenges in introducing store apps in the beauty salon industry," and we are now announcing the results.
Survey Overview:
* Survey Title: Survey on "operational challenges in introducing store apps in the beauty salon industry"
* Survey Period: March 13, 2026 (Friday) – March 17, 2026 (Tuesday)
* Survey Method: Internet survey conducted by PRIZMA (https://www.prizma-link.com/press)
* Number of Respondents: 258 people
* Target Audience: Monitors who responded as business owners or operational managers of repeat-visit establishments (beauty salons) at the time of the survey.
* Survey Source: Alltoday Inc. (https://www.alltoday.jp/)
* Monitor Provider: Sacrisa
*Please use the URL of Alltoday Inc. (https://www.alltoday.jp/) when citing the results of this questionnaire.*
Survey Results Summary:
When asked "If you could introduce your own official store app, which of your current business challenges would you be happy to solve?", the most common answer was "Building a stable revenue base by improving repeat rates (43.0%)", followed by "Reducing operational burden such as phone bookings and inquiry handling (40.3%)", and "Breaking away from portal sites (booking sites) and reducing fees (37.2%)".
It appears that the expected role of introducing a proprietary official store app is not merely a means of attracting customers, but is concentrated on "improving management efficiency" and "stabilizing revenue."
Specifically, the background behind "improving repeat rates" being the most popular answer is likely the current situation where the cost of acquiring new customers is increasing, making it more important to prevent existing customers from leaving.
Furthermore, "reducing operational burden" and "breaking away from portal sites" reflect the reality that frontline staff are bogged down by routine tasks such as booking management, and a strong desire to break free from dependence on external sites that pressure profit margins.
So, what features would be convenient as a first step towards achieving an ideal business state?
When asked about "official app features that would be convenient to have", the most common answer was "24/7 booking availability (linked to real-time availability) (34.9%)", followed by "Automated personalized messages and coupons delivered for occasions like birthdays (34.5%)", and then "Digital point cards with rank-up functions (31.0%)".
In terms of features, responses concentrated on "booking convenience" and "individual customer approach."
The background supporting the most popular feature, "24/7 booking availability," suggests an intention to prevent missed opportunities outside business hours and reduce staff phone calls.
Simultaneously, the selection of "personalized messages and coupons" and "digital point cards" indicates the desire of business owners to automate a "special feeling" tailored to each customer digitally and to increase the number of store fans.
[Summary]:
This survey clearly shows that what beauty salon owners and operational managers seek in a proprietary store app is not just digitalization, but the "establishment of a repeat customer base" and "operational efficiency" that support the core of their business.
Many feel challenged by reliance on portal sites, fee burdens, and operational burdens from booking management, and they view app introduction as a promising solution to these issues.
In particular, the strong support for features like "24/7 booking availability" and "message delivery tailored to customer attributes" reflects the intention to strengthen customer connections while minimizing the burden on frontline staff.
Moving forward, there is a possibility that "self-reliant" store management, which utilizes proprietary platforms to directly manage customer data and efficiently encourage repeat visits, will become the new industry standard, moving away from customer acquisition solely dependent on external media like portal sites.
A proprietary official store app can be an effective measure to achieve such a transition in the operational system.
Alltoday Inc. (https://www.alltoday.jp/) provides comprehensive solution services that enable effective promotions using mobile devices.
We assist with customer management, after-sales follow-up, and creating opportunities for repeat visits through word-of-mouth.
By having customers who visit the store register as members via mobile phones, we promote repeat visits through various functions such as point membership, mobile coupons, booking reception, and message delivery.
Survey Overview:
* Survey Title: Survey on "operational challenges in introducing store apps in the beauty salon industry"
* Survey Period: March 13, 2026 (Friday) – March 17, 2026 (Tuesday)
* Survey Method: Internet survey conducted by PRIZMA (https://www.prizma-link.com/press)
* Number of Respondents: 258 people
* Target Audience: Monitors who responded as business owners or operational managers of repeat-visit establishments (beauty salons) at the time of the survey.
* Survey Source: Alltoday Inc. (https://www.alltoday.jp/)
* Monitor Provider: Sacrisa
*Please use the URL of Alltoday Inc. (https://www.alltoday.jp/) when citing the results of this questionnaire.*
Survey Results Summary:
When asked "If you could introduce your own official store app, which of your current business challenges would you be happy to solve?", the most common answer was "Building a stable revenue base by improving repeat rates (43.0%)", followed by "Reducing operational burden such as phone bookings and inquiry handling (40.3%)", and "Breaking away from portal sites (booking sites) and reducing fees (37.2%)".
It appears that the expected role of introducing a proprietary official store app is not merely a means of attracting customers, but is concentrated on "improving management efficiency" and "stabilizing revenue."
Specifically, the background behind "improving repeat rates" being the most popular answer is likely the current situation where the cost of acquiring new customers is increasing, making it more important to prevent existing customers from leaving.
Furthermore, "reducing operational burden" and "breaking away from portal sites" reflect the reality that frontline staff are bogged down by routine tasks such as booking management, and a strong desire to break free from dependence on external sites that pressure profit margins.
So, what features would be convenient as a first step towards achieving an ideal business state?
When asked about "official app features that would be convenient to have", the most common answer was "24/7 booking availability (linked to real-time availability) (34.9%)", followed by "Automated personalized messages and coupons delivered for occasions like birthdays (34.5%)", and then "Digital point cards with rank-up functions (31.0%)".
In terms of features, responses concentrated on "booking convenience" and "individual customer approach."
The background supporting the most popular feature, "24/7 booking availability," suggests an intention to prevent missed opportunities outside business hours and reduce staff phone calls.
Simultaneously, the selection of "personalized messages and coupons" and "digital point cards" indicates the desire of business owners to automate a "special feeling" tailored to each customer digitally and to increase the number of store fans.
[Summary]:
This survey clearly shows that what beauty salon owners and operational managers seek in a proprietary store app is not just digitalization, but the "establishment of a repeat customer base" and "operational efficiency" that support the core of their business.
Many feel challenged by reliance on portal sites, fee burdens, and operational burdens from booking management, and they view app introduction as a promising solution to these issues.
In particular, the strong support for features like "24/7 booking availability" and "message delivery tailored to customer attributes" reflects the intention to strengthen customer connections while minimizing the burden on frontline staff.
Moving forward, there is a possibility that "self-reliant" store management, which utilizes proprietary platforms to directly manage customer data and efficiently encourage repeat visits, will become the new industry standard, moving away from customer acquisition solely dependent on external media like portal sites.
A proprietary official store app can be an effective measure to achieve such a transition in the operational system.
Alltoday Inc. (https://www.alltoday.jp/) provides comprehensive solution services that enable effective promotions using mobile devices.
We assist with customer management, after-sales follow-up, and creating opportunities for repeat visits through word-of-mouth.
By having customers who visit the store register as members via mobile phones, we promote repeat visits through various functions such as point membership, mobile coupons, booking reception, and message delivery.