[Survey of Restaurant Owners/Managers] Customer Data Utilization Mostly for 'Approaching Regular Customers'! What are the Barriers to Ideal Store Operations?
All Today Co., Ltd. conducted a survey targeting owners and managers of recurring-visit restaurants regarding 'operational barriers in introducing store apps in the restaurant industry.' The results show that customer data utilization is primarily focused on 'approaching regular customers,' but 'initial and monthly costs' are the biggest hurdles, followed by 'guiding customers to register for the app' and 'time for daily distribution and update tasks.'
📋 Article Processing Timeline
- 📰 Published: April 28, 2026 at 21:00
- 🔍 Collected: April 28, 2026 at 12:31
- 🤖 AI Analyzed: April 28, 2026 at 12:45 (13 min after Collected)
All Today Co., Ltd. (Headquarters: Saitama City, Saitama Prefecture) has announced the results of a survey conducted among owners and managers of recurring-visit restaurants (food and beverage) regarding 'operational barriers in introducing store apps in the restaurant industry.'
Survey Overview
Survey Title: 'Operational Barriers in Introducing Store Apps in the Restaurant Industry'
[Survey Period] March 13 (Fri), 2026 – March 17 (Tue), 2026
[Survey Method] Internet survey conducted by PRIZMA (https://www.prizma-link.com/press)
[Number of Respondents] 251 people
[Target Audience] Monitors who responded as owners or managers of recurring-visit restaurants (food and beverage) at the time of the survey.
[Survey Source] All Today Co., Ltd. (https://www.alltoday.jp/)
[Monitor Provider] Sacrisa
*When citing the results of this survey, please use the URL of All Today Co., Ltd. (https://www.alltoday.jp/).
Survey Results Summary
When asked, 'If you could utilize customer data collected through official apps for business management, what would you like to do?', the most common response was 'Special event invitations exclusively for regular (VIP) customers (35.9%)', followed by 'Automatic re-engagement for lapsed customers (retention) (32.7%)' and 'Distribution of personalized coupons based on preferences (32.3%)'.
The fact that 'Special event invitations for regular customers' was the most frequent response, followed by 'Approaching lapsed customers' and 'Distribution of personalized coupons,' indicates that many people see the utilization of customer data more in improving the repeat rate of existing customers than in acquiring new customers.
It is believed that individualized communication tailored to customer situations and preferences is sought, rather than uniform service provision.
While expectations for customer data utilization are high, what factors are hindering its implementation and continuous operation on the ground?
When asked about 'current hurdles to achieving ideal store operations,' the most common response was 'Initial and monthly costs (40.6%)', followed by 'Guiding customers to register for the app (38.3%)' and 'Time for daily distribution and update tasks (36.7%)'.
Financial burdens such as 'initial and monthly costs' were cited as current hurdles to achieving ideal store operations.
Challenges related to on-site operations, such as 'guiding customers to register' and 'time required for daily distribution tasks,' followed closely.
From these results, it can be inferred that while envisioning ideal store operations through implementation, businesses are facing realistic problems such as balancing costs and how to allocate operational man-hours with limited personnel.
[Summary]
This survey revealed the roles that restaurant owners and managers expect from store apps, and the realistic challenges they face in their introduction and operation.
Regarding customer data utilization methods, approaches to existing customers, such as 'special event invitations for regular customers,' 'approaching lapsed customers,' and 'distributing personalized coupons,' ranked high, indicating a strong interest in fostering repeat customers.
On the other hand, as hurdles to achieving ideal store operations, not only 'costs such as initial expenses' but also 'on-site burden' seems to be significantly involved.
'Guiding customers to register' and 'time for distribution and update tasks' ranked high, suggesting that the inability to allocate operational man-hours to master tools amidst daily tasks is hindering app utilization.
Going forward, beyond merely offering multiple functions, how to automate and streamline customer relationship building with existing customers while minimizing the burden on the ground will likely be a crucial key to selecting store apps.
All Today Co., Ltd.
All Today Co., Ltd. (https://www.alltoday.jp/) provides comprehensive solution services that realize effective promotions using mobile terminals.
We assist with customer management, after-sales support, and creating opportunities for来店 through word-of-mouth.
By having customers who visit your store register as members via mobile phones, you can encourage repeat visits through various functions such as point membership, mobile coupons, reservation acceptance, and message distribution, effectively nurturing customers into repeaters.
You can easily implement mobile promotions such as unique information dissemination, issuance of mobile coupons, centralized management of mobile members, and analysis of customer visit frequency and attributes.
All Today provides various products and services, as well as support operations, to various companies and stores, leading to sound and sustainable store management, such as customer management, increased visit frequency, and measures to prevent customer loss.
Survey Overview
Survey Title: 'Operational Barriers in Introducing Store Apps in the Restaurant Industry'
[Survey Period] March 13 (Fri), 2026 – March 17 (Tue), 2026
[Survey Method] Internet survey conducted by PRIZMA (https://www.prizma-link.com/press)
[Number of Respondents] 251 people
[Target Audience] Monitors who responded as owners or managers of recurring-visit restaurants (food and beverage) at the time of the survey.
[Survey Source] All Today Co., Ltd. (https://www.alltoday.jp/)
[Monitor Provider] Sacrisa
*When citing the results of this survey, please use the URL of All Today Co., Ltd. (https://www.alltoday.jp/).
Survey Results Summary
When asked, 'If you could utilize customer data collected through official apps for business management, what would you like to do?', the most common response was 'Special event invitations exclusively for regular (VIP) customers (35.9%)', followed by 'Automatic re-engagement for lapsed customers (retention) (32.7%)' and 'Distribution of personalized coupons based on preferences (32.3%)'.
The fact that 'Special event invitations for regular customers' was the most frequent response, followed by 'Approaching lapsed customers' and 'Distribution of personalized coupons,' indicates that many people see the utilization of customer data more in improving the repeat rate of existing customers than in acquiring new customers.
It is believed that individualized communication tailored to customer situations and preferences is sought, rather than uniform service provision.
While expectations for customer data utilization are high, what factors are hindering its implementation and continuous operation on the ground?
When asked about 'current hurdles to achieving ideal store operations,' the most common response was 'Initial and monthly costs (40.6%)', followed by 'Guiding customers to register for the app (38.3%)' and 'Time for daily distribution and update tasks (36.7%)'.
Financial burdens such as 'initial and monthly costs' were cited as current hurdles to achieving ideal store operations.
Challenges related to on-site operations, such as 'guiding customers to register' and 'time required for daily distribution tasks,' followed closely.
From these results, it can be inferred that while envisioning ideal store operations through implementation, businesses are facing realistic problems such as balancing costs and how to allocate operational man-hours with limited personnel.
[Summary]
This survey revealed the roles that restaurant owners and managers expect from store apps, and the realistic challenges they face in their introduction and operation.
Regarding customer data utilization methods, approaches to existing customers, such as 'special event invitations for regular customers,' 'approaching lapsed customers,' and 'distributing personalized coupons,' ranked high, indicating a strong interest in fostering repeat customers.
On the other hand, as hurdles to achieving ideal store operations, not only 'costs such as initial expenses' but also 'on-site burden' seems to be significantly involved.
'Guiding customers to register' and 'time for distribution and update tasks' ranked high, suggesting that the inability to allocate operational man-hours to master tools amidst daily tasks is hindering app utilization.
Going forward, beyond merely offering multiple functions, how to automate and streamline customer relationship building with existing customers while minimizing the burden on the ground will likely be a crucial key to selecting store apps.
All Today Co., Ltd.
All Today Co., Ltd. (https://www.alltoday.jp/) provides comprehensive solution services that realize effective promotions using mobile terminals.
We assist with customer management, after-sales support, and creating opportunities for来店 through word-of-mouth.
By having customers who visit your store register as members via mobile phones, you can encourage repeat visits through various functions such as point membership, mobile coupons, reservation acceptance, and message distribution, effectively nurturing customers into repeaters.
You can easily implement mobile promotions such as unique information dissemination, issuance of mobile coupons, centralized management of mobile members, and analysis of customer visit frequency and attributes.
All Today provides various products and services, as well as support operations, to various companies and stores, leading to sound and sustainable store management, such as customer management, increased visit frequency, and measures to prevent customer loss.