Beauty Salons Seek Automation for "Repeat Visits" in Store Apps; High Interest in Data Usage vs. 30% Facing "Lack of Know-how"
A survey by All Today Inc. reveals that beauty salons prioritize automating customer retention via store apps. While there is high motivation to use customer data for personalized marketing, significant barriers include implementation costs, onsite operational workload, and a lack of specialized know-how.
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- 📰 Published: April 27, 2026 at 21:00
- 🔍 Collected: April 27, 2026 at 12:31
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All Today Inc. (Headquarters: Saitama City, Saitama Prefecture) conducted a survey on "Barriers to Operation in Implementing Store Apps in the Beauty Salon Industry" among owners and managers of repeat-visit stores (beauty salons), and has released the results.
Survey Overview:
[Survey Period] Friday, March 13, 2026 - Tuesday, March 17, 2026
[Method] Internet survey by PRIZMA
[Participants] 258 owners and managers of beauty salons
[Source] All Today Inc. (https://www.alltoday.jp/)
Summary of Results:
When asked "What would you like to do if you could use customer data collected through official apps for management?", the most common response was "Distributing individual coupons tailored to preferences (32.2%)", followed by "Analyzing the store's main customer segments (attributes) (31.8%)" and "Automatic callback of churning customers (retention) (31.4%)".
The top response, "individual coupons," suggests a demand for high-precision approaches tailored to each customer rather than uniform campaigns. The close follow-up of "customer segment analysis" and "automatic callback" reflects a desire to move from "intuitive management" to "objective management based on data."
However, what are the factors hindering actual store operations?
When asked about "current hurdles to achieving ideal store operations," "Initial and monthly costs (37.2%)" was the most common, followed by "App registration guidance for customers (34.5%)", "Time for daily delivery and updates (34.5%)", and "Knowledge and know-how to use the tools (29.1%)".
While cost was the top answer, the equal second place for "registration guidance" and "daily workload" indicates that onsite resource shortages—such as the man-hours for guiding customers during service or time for content creation—are significant barriers. Additionally, since about 30% voiced concerns over a "lack of know-how," it is clear that operational simplification and efficiency are indispensable for establishing usage after implementation without increasing the burden on the floor.
Summary:
This survey clarified the current status and challenges of store app utilization in the beauty salon industry. Many owners intend to perform high-precision marketing using app data, especially for maintaining existing customers. However, the ideal is blocked by "onsite operational man-hours" in addition to costs. Success in app implementation will depend on how well operations can be streamlined, such as through automation that doesn't increase staff effort or support systems that produce results without specialized knowledge.
About All Today Inc.:
All Today Inc. (https://www.alltoday.jp/) provides comprehensive solution services for effective promotion using mobile devices. We assist in creating opportunities for visits through customer management, after-sales follow-up, and word-of-mouth. By having customers register as members via mobile phones, various functions such as point membership, mobile coupons, reservation acceptance, and message delivery can encourage repeat visits.
Survey Overview:
[Survey Period] Friday, March 13, 2026 - Tuesday, March 17, 2026
[Method] Internet survey by PRIZMA
[Participants] 258 owners and managers of beauty salons
[Source] All Today Inc. (https://www.alltoday.jp/)
Summary of Results:
When asked "What would you like to do if you could use customer data collected through official apps for management?", the most common response was "Distributing individual coupons tailored to preferences (32.2%)", followed by "Analyzing the store's main customer segments (attributes) (31.8%)" and "Automatic callback of churning customers (retention) (31.4%)".
The top response, "individual coupons," suggests a demand for high-precision approaches tailored to each customer rather than uniform campaigns. The close follow-up of "customer segment analysis" and "automatic callback" reflects a desire to move from "intuitive management" to "objective management based on data."
However, what are the factors hindering actual store operations?
When asked about "current hurdles to achieving ideal store operations," "Initial and monthly costs (37.2%)" was the most common, followed by "App registration guidance for customers (34.5%)", "Time for daily delivery and updates (34.5%)", and "Knowledge and know-how to use the tools (29.1%)".
While cost was the top answer, the equal second place for "registration guidance" and "daily workload" indicates that onsite resource shortages—such as the man-hours for guiding customers during service or time for content creation—are significant barriers. Additionally, since about 30% voiced concerns over a "lack of know-how," it is clear that operational simplification and efficiency are indispensable for establishing usage after implementation without increasing the burden on the floor.
Summary:
This survey clarified the current status and challenges of store app utilization in the beauty salon industry. Many owners intend to perform high-precision marketing using app data, especially for maintaining existing customers. However, the ideal is blocked by "onsite operational man-hours" in addition to costs. Success in app implementation will depend on how well operations can be streamlined, such as through automation that doesn't increase staff effort or support systems that produce results without specialized knowledge.
About All Today Inc.:
All Today Inc. (https://www.alltoday.jp/) provides comprehensive solution services for effective promotion using mobile devices. We assist in creating opportunities for visits through customer management, after-sales follow-up, and word-of-mouth. By having customers register as members via mobile phones, various functions such as point membership, mobile coupons, reservation acceptance, and message delivery can encourage repeat visits.