[Promoting Repeat Visits to Restaurants] Not being read even after sending? The 'Communication Barrier' faced by stores feeling the limits of operating official LINE accounts.
Publication of survey results regarding operational challenges in introducing store apps for the restaurant industry.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 00:44
- 🔍 Collected: March 28, 2026 at 21:59 (21h 15m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 03:20 (413h 21m after Collected)
AllToday Co., Ltd. (Headquarters: Saitama City, Saitama Prefecture) has conducted a survey on the 'operational barriers in introducing store apps for the restaurant industry,' targeting managers and operations supervisors of repeat-visit type stores (restaurants), and is now releasing the results.
Survey Overview
Survey Overview: Survey on 'Operational Barriers in Introducing Store Apps for the Restaurant Industry'
【Survey Period】 March 13, 2026 (Fri) – March 17, 2026 (Tue)
【Survey Method】 Internet survey via PRIZMA (https://www.prizma-link.com/press)
【Number of Respondents】 251 people
【Survey Target】 Monitors who identified themselves as managers or operations supervisors of repeat-visit type stores (restaurants) at the time of the survey.
【Survey Conducted By】 AllToday Co., Ltd. (https://www.alltoday.jp/)
【Monitor Provider】 Sacrisa
※When citing these survey results, please use the URL for 'AllToday Co., Ltd.' (https://www.alltoday.jp/).
Survey Result Summary
When asked about 'what you are currently struggling with in communication to encourage repeat visits from customers,' the most common response was 'Unable to provide regular follow-ups to existing customers (44.2%)', followed by 'Difficulty in acquiring contact information such as LINE registrations (35.5%)', 'Cannot think of content or campaigns to send (35.5%)', and 'Too busy to find time for distribution tasks (31.5%)'.
The fact that 'lack of regular follow-up' was cited most frequently suggests that factors such as a lack of on-site resources and systems—specifically 'difficulty in acquiring contact information' and 'lack of time for distribution tasks'—are likely contributing factors. It appears that while being chased by daily operations, there are high physical and psychological hurdles to maintaining contact with existing customers.
As communication challenges become more apparent, what are the frustrations regarding tools that are already widely used and familiar?