Naoya Yoshida, Representative Director of ALL IS NEW Inc., Certified as "Regional Power Creation Advisor" by the Ministry of Internal Affairs and Communications as an Expert in Employment and Regional Revitalization.

ALL IS NEW Inc. (Iwaki City, Fukushima Prefecture) announces that its Representative Director, Naoya Yoshida, has been certified as a "Regional Power Creation Advisor" by the Ministry of Internal Affairs and Communications, effective April 2026. Mr. Yoshida's track record of addressing a wide range of regional business and human resource challenges, starting with employment support, led to his recommendation from Fukushima Prefecture. Moving forward, through this certification, he will provide regional revitalization support to municipalities nationwide, centered on recruitment and talent acquisition. ▼ "Regional Human Resources Net Registered Person" Naoya Yoshida's Introduction Page https://www.soumu.go.jp/main_content/001064926.pdf What is a "Regional Power Creation Advisor"? This is a system promoted by the Ministry of Internal Affairs and Communications that certifies private experts with knowledge and know-how in regional revitalization, and provides a mechanism that municipalities nationwide can utilize. Certification requires recommendation from the prefecture and necessitates meeting requirements such as "having earned high regard from within and outside the region by promoting regional revitalization in cooperation with prefectures and municipalities" and "playing a central role in advanced cases that serve as models for regional revitalization initiatives." Municipalities that engage in improving their unique regional appeal and value by inviting certified advisors are eligible for special grants for their expenses (up to 6.1 million yen annually). ▼ Ministry of Internal Affairs and Communications "Regional Human Resources Net (Regional Power Creation Advisor)" https://www.soumu.go.jp/ganbaru/jinzai/ [Background of Appointment: Facing Regional Challenges with Employment as the Entry Point for 5 Years] Since its founding in 2021, Yoshida has developed his business with a stance of tackling the fundamental challenges of his clients, rather than a "recruitment-first" approach, even while starting with employment support. As a result, collaborations with municipalities facing the common challenges of population decline and labor shortages have expanded. Main Collaboration Achievements with Municipalities/Regions: Agreement and Employment Support with Shinjo Village, Okayama Prefecture (Population approx. 750) Provided advisory services to improve the recruitment capabilities of village officials and regional revitalization cooperation members. Continuously supported everything from verbalizing the village's appeal to improving job postings and outreach strategies to the Tokyo metropolitan area. Additionally, the company accepted villagers as interns and imparted knowledge of digital marketing. This contributed to hiring 13 people annually. Currently, the village has established a system where it can independently drive its recruitment activities. Subsequently, Shinjo Village has grown to the point where it can share its know-how with other municipalities. Advisory Services for the Iwaki City Industrial Promotion Department Provided continuous advice on industrial promotion policies based on job seekers' needs and labor market trends. Presented concrete improvement plans for the public relations strategy of the city-operated job site "Fura Job IWAKI" and for creating touchpoints where young people can connect with local jobs and companies, based on the latest trends in the Tokyo metropolitan area. Planning and Operation of Regional Issue-Solving Workation Programs Planned and operated workation programs that focus on understanding regional issues and dialogue with local companies, rather than conventional "tourism-based" approaches. Leveraged its unique network to attract diverse professional talent such as business managers, marketers, scriptwriters, copywriters, and editors, creating opportunities for interaction between government, companies, and participants. Cases of participants connecting with local companies for side jobs have also emerged. Multiple Appearances at Relocation and Related Population Creation Events Hosted by Fukushima Prefecture and Iwaki City Involved multiple times as a facilitator, speaker, and guide at events hosted by Fukushima Prefecture and Iwaki City concerning relocation promotion and the creation of related populations. Communicated the charms of Fukushima and ways to get involved as a practitioner of dual-residence living to a wide range of people in the Tokyo metropolitan area, playing a role in connecting the region with the metropolitan area. Planning and Operation of Iwaki Food Events in Tokyo Planned and operated two pop-up events to directly deliver Iwaki-produced ingredients and stories to urban dwellers. Each event attracted over 70 participants, more than double the seating capacity of 30, serving as an entry point for creating related populations. [Naoya Yoshida's Comment] "Every time I received consultation about recruitment, I faced the underlying essential challenges. It may seem like there aren't enough people, but in reality, many issues can be resolved through means other than recruitment. That's why I've always valued thinking from the root issues, not starting with the means. Regions are the same. While facing the common problem of population decline and labor shortages, the solutions are not uniform. With this certification as an opportunity, I want to work with municipalities nationwide as an expert who can earnestly address regional issues while leveraging my strength in recruitment." [Naoya Yoshida's Profile] Born in Iwaki City, Fukushima Prefecture; resides in Tokyo. Active in both Tokyo and regional areas. Founded ALL IS NEW Inc. in 2021 (currently in its 6th year). Primarily engaged in employment support and regional revitalization consulting, collaborating with over 50 companies and municipalities. Part-time lecturer at Bunka Fashion College and Fukushima National College of Technology. Regional Power Creation Advisor, Ministry of Internal Affairs and Communications (from April 2026). X: @naoya0115BC Facebook: https://www.facebook.com/naoya0115 LinkedIn: https://www.linkedin.com/in/naoya-yoshida/ [About ALL IS NEW Inc.]  Established: 2021 Location: Iwaki City, Fukushima Prefecture / Shibuya Ward, Tokyo Representative Director: Naoya Yoshida Business Description: Human resources agent services, Recruitment Process Outsourcing (RPO), Regional revitalization consulting, Marketing support, Lecturing, Apparel, Event planning and operation. URL: https://allisnew.co.jp/ [Contact for Inquiries Regarding This Matter] ALL IS NEW Inc. Public Relations Office Email: info@allisnew.co.jp