All Hearts Company, Ltd. (Tokyo headquarters: Meguro-ku, Tokyo; Nagoya headquarters: Nagoya, Aichi Prefecture; President and CEO: Yutaka Yomoda; hereinafter "All Hearts Company"), a company operating bakeries and patisseries nationwide, will open the bakery "Heart Bread ANTIQUE" and "Nekoneko," along with "GUILTY’S (Guilties)," a specialty store for big soft cookies, at Ion Central Square Shizuoka in Aoi Ward, Shizuoka City, Shizuoka Prefecture, on Tuesday, July 14, 2026.

*Regarding the "Demon Slayer: Kimetsu no Yaiba" anime collaboration products launching on Wednesday, July 1, 2026, these items will not be available at this store. *The "Summer Lucky Bag," launching Friday, July 10, 2026, will be sold in-store from Monday, August 3, 2026, to Monday, August 10, 2026. This store does not support web reservations.

The new "Heart Bread ANTIQUE Ion Central Square Shizuoka Store" marks the third location in Shizuoka Prefecture and the first new store in Shizuoka City in three years. Inside the store, designed to evoke a magical fairy-tale world, customers can look forward to beloved signature items such as the "Magical Choco Ring," a long-time bestseller, and the "Nobi~toro Lynn Cheese France," a savory bread that has surpassed 5.86 million units sold cumulatively※1, along with many other delightful products.

Additionally, "GUILTY’S (Guilties)," a specialty store offering giant soft cookies measuring 13 cm in diameter, each packing over 700 kcal per cookie, will open simultaneously. Indulge in the decadent delights of "GUILTY’S (Guilties)" and savor every bite.

The store will also carry products from "Nekoneko," a brand that brings charm and cuteness to everyday food moments, delivering excitement and comfort. Among the offerings is the "Nekoneko Shokupan," a milk bread shaped like a cat made with 100% milk, which has gained popularity on social media for its rich flavor and adorable presentation.

All Hearts Company aims to deliver happiness to customers through "a dish that brings joy," making more people smile.

● New Store Overview

Store Name: Heart Bread ANTIQUE

Ion Central Square Shizuoka Store

Opening Date: Tuesday, July 14, 2026

Address: 1-5-1 Ishida, Suruga-ku, Shizuoka City, Shizuoka Prefecture 422-8042

Ion Central Square Shizuoka 1F

Business Hours: 9:00–21:00

Regular Holidays: Follows facility schedule

● Heart Bread ANTIQUE Ion Central Square Shizuoka Store Opening Commemoration Campaign

*"Celebration Bags" and "Nekoneko Celebration Bags" are limited in quantity and will end once sold out.

【7-Day Limited】Celebration Bag

Sales Period: Tuesday, July 14, 2026 – Monday, July 20, 2026

Price: ¥1,690 (tax included)

Details: Includes one "Magical Choco Ring M-size," one "Nobi~toro Lynn Cheese France," one pack of "World's Tastiest Cracked Chocolate Brownie," and one passport worth ¥500 (¥100 off × 5 uses). This limited-edition 7-day celebration bag commemorates the opening of the Ion Central Square Shizuoka store, featuring popular items such as the signature "Magical Choco Ring" and the savory bread bestseller "Nobi~toro Lynn Cheese France," which has surpassed 5.86 million units sold cumulatively※1.

※1: Cumulative total from January 2019 to April 2026

〇Expiry Date: Wednesday, September 30, 2026

〇Valid Store: "Heart Bread ANTIQUE Ion Central Square Shizuoka Store"

*The passport is valid for one use per day on purchases of ¥300 or more (tax included).

*Cannot be combined with other discount offers.

【4-Day Limited】Nekoneko Celebration Bag

Sales Period: Tuesday, July 21, 2026 – Friday, July 24, 2026

Price: ¥2,000 (tax included)

Details: Includes one "Nekoneko Shokupan Plain," one "Nekoneko Lunch Cooler Bag – Siamese Cat Design," and one pack of "Niku Kyuu Madeleine." This 4-day limited celebration bag commemorates the opening of the Ion Central Square Shizuoka store, offering a delightful selection of Nekoneko products.

<Purchase Benefit>

Bring your "Nekoneko Lunch Cooler Bag – Siamese Cat Design" on your next purchase to receive 10% off your total bill.

〇Expiry Date: Saturday, July 31, 2027

〇Valid Store: "Heart Bread ANTIQUE Ion Central Square Shizuoka Store"

*The discount does not apply if a "Nekoneko Lunch Cooler Bag" with a different design from the one included in the "Nekoneko Celebration Bag" is presented.

● Heart Bread ANTIQUE Regular Menu Items

*Regarding the "Demon Slayer: Kimetsu no Yaiba" anime collaboration products launching Wednesday, July 1, 2026, these items will not be available at this store.

*The "Summer Lucky Bag," launching Friday, July 10, 2026, will be sold in-store from Monday, August 3, 2026, to Monday, August 10, 2026. This store does not support web reservations.

<Magical Choco Ring>

A signature item born from continuous trial and error since the brand's inception, created with the wish that one bite would feel like being enchanted by magic. This pastry features a generous amount of Heart Bread ANTIQUE's original chocolate chips and walnuts folded into a Danish dough. The crispy texture of the chocolate chips and the perfectly baked exterior (crispy) with a soft, moist interior create an exquisite taste.

<Nobi~toro Lynn Cheese France>

A popular savory bread from Heart Bread ANTIQUE, featuring rich, creamy cheese. The exterior is crispy, while the interior is chewy. Enjoy the deep, savory cheese flavor that spreads instantly upon the first bite. Reheating enhances the experience, making the interior even chewier and the exterior crispier, elevating the enjoyment of this cheese France.

<An Shokupan (Sweet Red Bean Bread)>

A popular shokupan from Heart Bread ANTIQUE. Made with domestically sourced wheat flour, the soft, chewy bread is filled with sweet red bean paste offering a pleasant texture and balanced sweetness. The natural flavor of the wheat and the clean sweetness of the red bean paste make this a highly repeatable treat. Delicious on its own, it's also perfect toasted with butter for an easy homemade "red bean butter toast" experience.

● GUILTY’S (Guilties) Regular Menu Items

<Cocoa Marshmallow Cookie>

Irresistible at first sight♡

Plump, toasted marshmallows. A delightful crunch from cocoa biscuits and Biscoff® caramel biscuits. A cookie full of fun in both appearance and texture, packed with "GUILTY" indulgence!

<Thick-Cut Bacon & Juicy Maple>

Thick-cut bacon is justice♡

Flavorful bacon seasoned with black pepper, enhanced by juicy maple-flavored syrup soaking into the dough, complemented by the texture of walnuts. The perfect choice when you crave a sweet-and-salty treat!

● Nekoneko Shokupan Regular Menu Items

<Nekoneko Shokupan Plain>

A cat-shaped milk bread made with 100% milk and no added water. Since its launch in 2019 during the premium milk bread trend, it has gained popularity on social media and in the media. Beyond its cute appearance, this bread emphasizes taste—using only milk for moisture and domestically sourced wheat to create a subtly sweet flavor with a lingering richness of milk. Enjoy it as-is or with creative toppings, appealing to a wide range of ages. Awarded the Food Category prize at "Yahoo! Search Awards 2020."

● About "Heart Bread ANTIQUE"

Since its founding in 2002, Heart Bread ANTIQUE has continuously launched hit products such as the "Magical Choco Ring" and "Toronama Donuts," consistently drawing long lines throughout the day. Inside the store, alongside the signature "Magical Choco Ring," you'll find items like the "Nobi~toro Lynn Cheese France," a crispy French bread filled with gooey cheese, and the "An Shokupan," a soft, chewy milk bread filled with slightly textured sweet red bean paste. The store's fairy-tale-like interior reflects the brand's mission to create breads and sweets that are not only delicious but also spark excitement and wonder for customers.

● About "GUILTY’S"

A specialty store dedicated to big soft cookies, each 13 cm in diameter, packed with "fun" and "playfulness." The first store, "GUILTY’S Heart Bread ANTIQUE Ario Kitasuna Store," opened in June 2023.

Melting, gooey marshmallows. Soaking, juicy caramel sauce. Chunky, thick-cut bacon toppings. All baked into a large, carefully prepared cookie—like a dream come true. Indulge in a snack so satisfying, you won't worry about calories today.

"GUILTY" moments feel even better when shared with others—it becomes a big happiness♡

● About "Nekoneko"

Whether it's everyday "shokupan," a special "cake" treat, or an easy "baked gift," "Nekoneko" enhances every daily "food" moment with the cuteness of cats, adding elements of excitement and comfort. In July 2022, All Hearts Company unified its three brands—"Nekoneko Shokupan," "Nekoneko Cheesecake," and "Nekoneko Factory"—under the single brand name "Nekoneko," offering customers a unique and delightful experience.

*All images are for illustrative purposes only.

● All Hearts Company Corporate Overview

Company Name: All Hearts Company, Ltd.

Representative: President and CEO Yutaka Yomoda

Tokyo Headquarters: 2-3-23 Shimo-Meguro, Meguro-ku, Tokyo 108-0022

Nagoya Headquarters: 2-4-18 Sakae, Naka-ku, Nagoya, Aichi 460-0008, Okaya Steel Building 1F

Kansai Branch: 7-2 Ukigicho, Moriyama City, Shiga Prefecture 524-0034

Founded: September 3, 2012

Capital: ¥100 million

Business Activities: Manufacturing and retail sales through directly operated stores, supply of products to stores, and development of new products

Corporate Website: https://allheartscompany.com

<Operating Brands>

· Heart Bread ANTIQUE: https://www.heart-bread.com

· Nekoneko: https://neko2.co

· PASTEL: https://pastel-pudding.com

· PINEDE: https://pinede.co.jp

· GRANDIR: https://grandir-kyoto.jp

· baguette rabbit: https://baguette-rabbit.com

· Boulangerie BENKEI: https://b-benkei.com

· OGGI: https://www.cucina-oggi.com

· GUILTYʼS: https://www.heart-bread.com/guiltyscookie

FACT BOX

  • Source: PR TIMES
  • Category: 出店
  • Organizations: GUILTY'S