[Celebrating 30th Anniversary!] Pastel x Pompompurin Popular Collaboration Releases New Chiffon Cake with Playable 'Sugoroku Game' Package! New Collaboration Sweets Featuring Fluffy Texture & Mellow Pudding!

All Hearts Company, Ltd. (Tokyo Headquarters: Meguro-ku, Tokyo; Nagoya Headquarters: Nagoya-shi, Aichi; Representative Director, President & CEO: Yutaka Yomoda; hereinafter "All Hearts Company"), which operates bakeries and patisseries nationwide, will launch new limited-edition collaboration products at "Pastel" in April to celebrate the 30th anniversary of Sanrio's character "Pompompurin."

*Some stores may have different prices or may not carry certain products. *Available while supplies last.

"Pastel" was founded in 1984, and its signature product, "Nameraka Pudding" (smooth pudding), sparked the "smooth pudding boom" and continues to be loved by many customers today.

Since March 2026, "Pastel" has been holding its 7th consecutive collaboration with "Pompompurin" under the theme of "Harapeko♪Big Dream." Each year, they have delivered popular puddings, new sweets, and limited-edition goods. This time, a special chiffon cake celebrating Pompompurin's birthday on April 16th makes its debut!

Pompompurin, who dreams of "getting bigger and bigger," has eaten so much of Pastel's pudding that he's grown huge!? The big Pompompurin embarks on a "Harapeko♪Yume Ryoko" (Hungry♪Dream Journey) in a "sweets-filled" world!

Please enjoy the scenes from Pompompurin's cute and playful dream with these collaboration sweets.

**■ Pastel x Pompompurin's Popular Collaboration Introduces April-Limited Sweets to Celebrate 30th Anniversary!** **New Chiffon Cake with Fluffy Texture & Smooth Pudding, Featuring a Playable "Sugoroku Game" Package!**

Starting Saturday, April 4, 2026, we will release the "Pompompurin's Chiffon Cake for Celebration Sugoroku Set" to celebrate Pompompurin's 30th anniversary. This is the first collaboration sweet of its kind, allowing customers to enjoy a fluffy chiffon cake inspired by the taste of pudding, topped with the included "Nameraka Pudding" and adorable Pompompurin marshmallows. The special box included with the chiffon cake unfolds into a "Sugoroku game" that everyone can play! You can enjoy a journey course with Pompompurin on his "Harapeko♪Yume Ryoko." Additionally, the April-limited "Pompompurin's Mini Pudding ~Celebration~" will also make its debut.

Why not celebrate Pompompurin's birthday with these limited-edition sweets commemorating his 30th anniversary?

All Hearts Company will continue to deliver happiness to customers through "a dish of happiness" that can bring smiles to many people.

**● Pompompurin Collaboration Sweets April New Product Overview** *Some stores may have different prices or may not carry certain products. *Available while supplies last. *Not available at the official online store. *The "Pompompurin's Chiffon Cake for Celebration Sugoroku Set" does not include ingredients other than "Nameraka Pudding" and Pompompurin marshmallows, nor does it include candles.

**Pompompurin's Chiffon Cake for Celebration Sugoroku Set** Sales Period: Saturday, April 4, 2026 ~ Thursday, April 30, 2026 Price: 2,480 yen (tax included) Sales Stores: Limited to "Pastel" stores nationwide Features: A new fluffy chiffon cake celebrating Pompompurin's 30th anniversary. The chiffon cake, with its rich egg flavor, is combined with caramel flavor to recreate the taste of pudding. You can arrange it to your liking by topping it with the included "Nameraka Pudding" and adorable Pompompurin marshmallows. The gentle sweetness of the chiffon cake and the melting smoothness of the "Nameraka Pudding" are an excellent match! This sweet is perfect as a birthday cake for Pompompurin's birthday on April 16th. The special box unfolds into a "Sugoroku game" that everyone can play! Enjoy the Pompompurin collaboration-limited Sugoroku game while savoring the chiffon cake.

**● About the Sugoroku Set** The chiffon cake will be provided in a special box that unfolds into a "Sugoroku game" for everyone to play. Assemble the dice and pieces to enjoy a journey course with Pompompurin on his "Harapeko♪Yume Ryoko."

**Pompompurin's Drawing Pudding ~Celebration~** Sales Period: Wednesday, April 1, 2026 ~ Thursday, April 30, 2026 Price: 500 yen (tax included) Sales Stores: Limited to "Pastel" stores nationwide Features: A new limited-edition mini pudding celebrating Pompompurin's 30th anniversary! Smooth pudding is layered with whipped cream, and the surface is designed with cocoa powder, featuring Pompompurin and his friend "Muffin" from the 30th-anniversary theme song. The fluffy caramel-flavored sponge sandwiched inside also adds an accent! Please enjoy the melting smoothness and richness of the pudding.

**● Other Pompompurin Collaboration Sweets Product Overview** Sales Period: ~ Thursday, April 30, 2026 Sales Stores: Limited to "Pastel" stores nationwide *Some stores may have different prices or may not carry certain products. *Available while supplies last. *Not available at the official online store. *Other products and sets are also available, so please inquire at your nearest store for details.

**Pompompurin's "Purinpurin" Butt Pudding** Price: 880 yen (tax included) Features: The popular pudding is back this year! Pompompurin's "butt" is represented by pudding. Smooth pudding is layered with wobbly, bouncy condensed milk pudding, creating a blissful taste where gentle sweetness melts together. Please enjoy the cute visual, as if Pompompurin is diving into the pudding, and Pastel's unique, carefully crafted pudding.

**Pompompurin's "I'm Pudding" Pudding** Price: 880 yen (tax included) Features: A pudding modeled after Pompompurin's face, which sold over 30,000 units in two months after its launch last year *1. Smooth pudding is layered with wobbly, bouncy condensed milk pudding and finished with a chocolate hat. The sleeve design features Pompompurin dreaming peacefully. It is also recommended to enjoy it as a set with the "Butt Pudding." We look forward to welcoming you.

**Pompompurin's Plushie Pack** Price: 1 set: 2,480 yen (tax included) Size: Approx. 75mm (height) x 60mm (width) x 55mm (depth) Features: This set allows you to get a collaboration-limited plushie. You can enjoy one "Pompompurin's 'Purinpurin' Butt Pudding," one "Pompompurin's 'I'm Pudding' Pudding," and one "Pompompurin's Mochi Mochi Plushie" together. The Pompompurin holding Pastel's pudding is an adorable, soft-to-the-touch mascot. Put it in a cup, and it transforms into that popular pudding!?

**Pompompurin's Cream Puff** Price: 300 yen (tax included) Features: The popular cream puff, inspired by Pastel's signature "Nameraka Pudding," makes a new appearance in a Pompompurin collaboration design. Soft choux pastry is filled with a double cream of caramel-infused whipped cream and vanilla-scented custard cream. The special box features Pompompurin holding a spoon. Perfect for a light snack.