Pastel x Gion Tsujiri: New 'Matcha Latte Pudding' to Launch for a Limited Time
Sweets brand 'Pastel' will release a collaboration pudding with tea specialist 'Gion Tsujiri' from May 1 to May 31, 2026. Priced at 540 yen, it features a rich matcha latte flavor.
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- 📰 Published: April 15, 2026 at 19:20
- 🔍 Collected: April 15, 2026 at 11:01
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All Hearts Company Inc. is launching the 'Gion Tsujiri Kaoru Matcha Latte Pudding' under its 'Pastel' brand starting May 1, 2026. This marks the third consecutive year of collaboration with the historic Kyoto-based tea merchant Gion Tsujiri. This year's product specifically targets the flavor of a 'matcha latte,' blending the subtle bitterness of matcha with creamy milk. The limited-edition pudding combines Pastel's signature smooth texture with Gion Tsujiri's aromatic matcha. It will be available at Pastel stores nationwide for 540 yen (including tax) throughout May.
FAQ
When is the matcha latte pudding available?
It is available from May 1 to May 31, 2026.
What is the price per unit?
It is 540 yen including tax.