【Celebrating 30th Anniversary!】New Chiffon Cake with Playable 'Sugoroku Game' Package from Popular 'Pastel' x 'Pompompurin' Collaboration! New Collaboration Sweets with Fluffy Texture & Smooth Pudding!
Pastel is launching new limited-edition collaboration sweets in April to celebrate the 30th anniversary of Sanrio's popular character, Pompompurin. The lineup includes a chiffon cake with a playable Sugoroku game package, offering a fluffy texture and smooth pudding.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 19:20
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 21, 2026 at 09:30 (472h 42m after Collected)
All Hearts Company (Tokyo Headquarters: Meguro-ku, Tokyo; Nagoya Headquarters: Nagoya-shi, Aichi; Representative Director, President & CEO: Yutaka Shioda; hereinafter: All Hearts Company), which operates bakeries and patisseries nationwide, will launch new limited-edition collaboration products in April at "Pastel" to celebrate the 30th anniversary of Sanrio's character "Pompompurin."
*Some stores may have different prices or not carry the products. *Available while supplies last.
"Pastel" was founded in 1984, and its signature product, "Smooth Pudding," sparked a "smooth pudding boom" and is still loved by many customers today.
Since March 2026, in collaboration with "Pompompurin," under the theme of 'Harapeko♪Big Dream,' the collaboration has been held for the seventh consecutive year. We have delivered new sweets and limited-edition goods, including the annually popular pudding. And now, a special chiffon cake celebrating "Pompompurin's" birthday on April 16th is making its debut!
"Pompompurin," who dreams of "getting bigger and bigger," ate a lot of Pastel's pudding and grew huge!? The big "Pompompurin" embarks on a "Hungry♪Dream Journey" set in a "sweets" world!
Enjoy such a cute and playful scene from "Pompompurin's" dream along with the collaboration sweets.
■New April-limited sweets celebrating the 30th anniversary from the popular "Pastel" x "Pompompurin" collaboration are now available!
Enjoy fluffy texture & smooth pudding! New chiffon cake with playable "Sugoroku Game" package now on sale
From Saturday, April 4, 2026, the 'Pompompurin Chiffon Celebration Sugoroku Set' will be released to celebrate "Pompompurin's" 30th anniversary. This is the first collaboration sweet that allows customers to enjoy a fluffy chiffon cake, inspired by the taste of pudding, by topping it with the included 'Smooth Pudding' and "Pompompurin" marshmallows themselves. The special box included with the chiffon cake unfolds into a "Sugoroku game" that everyone can play! You can enjoy a course traveling with "Pompompurin" on a "Hungry♪Dream Journey." Additionally, the April-limited 'Pompompurin Mini Pudding ~Celebration~' is also making its debut.
Why not celebrate "Pompompurin's" birthday with these limited-edition sweets celebrating his 30th anniversary?