Survey of 500 Pocket WiFi Users: 'Low Monthly Fee' is the Primary Choosing Factor; 85% Consider Under 4,000 Yen Reasonable
All Connect Magazine conducted a survey of 500 pocket WiFi users. Results show 41.2% prioritize cost, with 85% viewing fees in the 3,000 yen range or lower as appropriate. WiMAX leads in market share, and interest in unlimited plans reaches nearly 80%.
📋 Article Processing Timeline
- 📰 Published: May 25, 2026 at 20:00
- 🔍 Collected: May 25, 2026 at 11:31
- 🤖 AI Analyzed: May 27, 2026 at 02:15 (38h 43m after Collected)
All Connect Magazine, a communication media outlet operated by ALL CONNECT Co., Ltd., conducted a survey on the contract status and satisfaction levels of 500 pocket WiFi users.
The survey revealed that the most important factor when choosing a pocket WiFi service was 'low monthly fees' at 41.2%, significantly outpacing the second-place factor, 'fast communication speed' (18.6%). This highlights a strong trend toward cost-consciousness among users.
Regarding reasonable monthly fees, the '3,000 yen range' was the top answer at 41.0%. When combined with the '2,000 yen range' (32.2%) and 'under 2,000 yen' (11.8%), approximately 85% of respondents answered that 'under 4,000 yen is reasonable.' It has become clear that the upper limit for user price acceptance is in the 3,000 yen range.
Survey Summary Highlights:
- Device Types: WiMAX leads with 41.4%, followed by Rakuten Mobile (24.0%) and major carriers (23.2%).
- Data Plans: 'Unlimited' plans are the most popular at 40.4%, while about 60% use plans with data caps.
- Satisfaction: 94.0% of users are satisfied with their current data capacity.
- Common Complaints: 'Slower speed than expected' (21.1%) and 'no signal in some locations' (17.3%) were the top grievances.
- Usage Scenarios: 'On the go (cafes/commuting)' accounted for over half at 50.2%.
- Traffic Trends: 53.6% reported an increase in data usage compared to a year ago.
- Interest in Unlimited: 79.8% are either already using or interested in unlimited plans.
In terms of network types, WiMAX, Rakuten Mobile, and major carriers account for a combined 88.6% of the market, solidifying their position as the industry leaders. In contrast, Cloud SIM-based services remain at only 5.4%.
As data traffic continues to rise, the market shows a clear shift toward unlimited data plans to meet growing consumer demand for seamless connectivity.
The survey revealed that the most important factor when choosing a pocket WiFi service was 'low monthly fees' at 41.2%, significantly outpacing the second-place factor, 'fast communication speed' (18.6%). This highlights a strong trend toward cost-consciousness among users.
Regarding reasonable monthly fees, the '3,000 yen range' was the top answer at 41.0%. When combined with the '2,000 yen range' (32.2%) and 'under 2,000 yen' (11.8%), approximately 85% of respondents answered that 'under 4,000 yen is reasonable.' It has become clear that the upper limit for user price acceptance is in the 3,000 yen range.
Survey Summary Highlights:
- Device Types: WiMAX leads with 41.4%, followed by Rakuten Mobile (24.0%) and major carriers (23.2%).
- Data Plans: 'Unlimited' plans are the most popular at 40.4%, while about 60% use plans with data caps.
- Satisfaction: 94.0% of users are satisfied with their current data capacity.
- Common Complaints: 'Slower speed than expected' (21.1%) and 'no signal in some locations' (17.3%) were the top grievances.
- Usage Scenarios: 'On the go (cafes/commuting)' accounted for over half at 50.2%.
- Traffic Trends: 53.6% reported an increase in data usage compared to a year ago.
- Interest in Unlimited: 79.8% are either already using or interested in unlimited plans.
In terms of network types, WiMAX, Rakuten Mobile, and major carriers account for a combined 88.6% of the market, solidifying their position as the industry leaders. In contrast, Cloud SIM-based services remain at only 5.4%.
As data traffic continues to rise, the market shows a clear shift toward unlimited data plans to meet growing consumer demand for seamless connectivity.
FAQ
ポケット型WiFi契約時に最も重視されるポイントは何ですか？
調査の結果、「月額料金の安さ」が41.2％で最も多く、2位の「通信速度の速さ」（18.6％）を大きく引き離しています。
ユーザーが妥当だと考えるポケット型WiFiの月額料金はいくらですか？
約85％のユーザーが「3,000円台以下」が妥当であると回答しており、内訳は3,000円台（41.0％）、2,000円台（32.2％）、2,000円未満（11.8％）となっています。
現在最も利用されているポケット型WiFiの回線種別は何ですか？
「WiMAX（5G対応含む）」が41.4％で1位です。次いで楽天モバイル（24.0％）、大手キャリア系（23.2％）と続いています。
利用者が抱いている主な不満点は何ですか？
1位は「通信速度が期待より遅い」（21.1％）、2位は「電波が届かない場所がある」（17.3％）となっています。
データ通信量の変化と無制限プランへの関心はどうなっていますか？
1年前と比較して53.6％のユーザーで通信量が増加しており、無制限プランへの関心（既に利用中を含む）は79.8％に上ります。