"Hassle of Procedures" as a Barrier to Switching Wi-Fi. Broad WiMAX Proposes "Easy-to-Start" Wi-Fi with No-Construction and Same-Day Dispatch.

Broad WiMAX, provided by Link Life Co., Ltd. (Representative Director: Akihiro Oda, Headquarters: Shinagawa-ku, Tokyo), has analyzed the "stress during switching" felt by internet users based on the results of the "Home Router Satisfaction and Switching Intention Survey" released on May 21, 2026, by All-Connect Magazine, which is operated by its parent company, ALL CONNECT Co., Ltd. (President: Kota Iwai, Headquarters: Fukui City, Fukui Prefecture).

The survey revealed that many users, despite being dissatisfied with their current communication environment, have experienced inconvenience due to changes in usage scenes, such as "unstable communication speeds," "wanting to use Wi-Fi while on the go," or finding "moving procedures to be troublesome."

Against this backdrop, Broad WiMAX proposes its Wi-Fi service, which can be started without construction and supports shortest same-day dispatch, as a more accessible internet environment option. It also introduces various ongoing campaigns.

## The Importance of Wi-Fi Selection Revealed by a Survey of 500 Home Router Users

According to the All-Connect Magazine survey, the primary reason for contracting a home router was "ease of no-construction," accounting for 38.8%. This result suggests that in current Wi-Fi selection, how smoothly one can start using the service is valued as much as, or more than, simple communication speeds and specifications.

Meanwhile, "immediacy of being able to use it right away" accounted for 20.8%, indicating a need for not wanting to wait for activation. In recent years, due to moving, starting a new life, living alone, and setting up telework environments, the need to prepare a network environment in a short period has increased, making "low hurdles at the time of introduction" an important decision-making criterion.

## The #1 Reason for Hesitating to Switch Wi-Fi is "Troublesome Procedures"

When asked about the reasons for hesitating or being unable to switch for those who had experienced dissatisfaction or regret with their current Wi-Fi environment, "troublesome procedures" was the most common answer at 35.1%. When switching Wi-Fi, the "burden of contract changes" is a major hurdle in addition to monthly fees and communication quality. In particular, internet lines are perceived to have many required processes, such as contract confirmation, cancellation, new application, waiting for activation, and initial setup, which leads some users to choose to "continue using the current service" despite having dissatisfaction.

## Easy Wi-Fi Environment Provided by Broad WiMAX

Broad WiMAX is currently rolling out campaigns that emphasize "ease of starting." It supports construction-free setup and shortest same-day dispatch, enabling the establishment of an internet environment immediately after arrival. Additionally, campaigns such as zero administration fees via official LINE and friend referral programs are underway to respond to needs such as "wanting to start without hassle," "wanting to switch while keeping costs low," and "wanting to use immediately without waiting for activation."