Netflix and Prime Video Account for Approximately 70%! Survey of 300 People on Video Streaming Service (VOD) Satisfaction [2026]

ALL CONNECT Co., Ltd. (Representative Director and President: Kota Iwai / Headquarters: Fukui City, Fukui Prefecture), a company engaged in telecommunications infrastructure and regional revitalization businesses, through its group company, 25 Co., Ltd. (Headquarters: Fukui City, Fukui Prefecture), which operates the video streaming (VOD) service information media "Ouchi Cinema" (https://vod.kddi-hikari.com/), conducted a "Survey on the Usage Status of Video Streaming Services" targeting 300 individuals with experience using VOD services.

**[Survey Results]** ・83.0% of respondents answered that they "use" paid services, accounting for the vast majority. ・"Netflix" (35.3%) had the highest usage rate. ・Followed by "Amazon Prime Video" (31.7%), with these two services accounting for approximately 70% of the total. ・86.7% of users responded that they were "satisfied" or "very satisfied." ・The top reason for choosing a service was "because there is a rich selection of works/content I want to watch" (69.7%). ・The most watched genres were "Anime" (54.3%) and "Japanese Dramas" (50.3%). ・The most common reason for cancellation was "increase in monthly fees" (25.3%), highlighting sensitivity to pricing.

Survey Overview

Survey Method Internet Research

Implementing Organization CrowdWorks

Survey Period January 30 (Fri) - February 2 (Mon), 2026

Target Respondents 300 people

Survey Content Survey on the Usage Status of Video Streaming Services (VOD)

The details of the survey results can be found below. Questionnaire Survey on Video Streaming Service Usage | What is the actual usage status of VOD by 300 people? [Latest 2026]

Survey Results

Q. Do you currently use video streaming services?

83.0% of respondents answered "Yes (paid service)," revealing that the vast majority actively utilize paid services. Only 9.0% used free services exclusively, indicating that the monetization and establishment of video streaming services are progressing.

Option Number of Responses Percentage

Using (paid service) 249 people 83.0%

Using (free service only) 27 people 9.0%

Used previously, but not currently using 24 people 8.0%

Q. How many video streaming services do you currently subscribe to or use?

40.3% of respondents answered "2," making it the most common response, surpassing "1" (33.3%). The total number of people subscribing to two or more services exceeds 60%, indicating that using multiple services has become a standard practice.

Option Number of Responses Percentage

1 100 people 33.3%

2 121 people 40.3%

3 43 people 14.3%

4 13 people 4.3%

5 or more 3 people 1.0%

Not currently using 20 people 6.7%

Q. What is the main video streaming service you use?

The most frequently used service was "Netflix" at 35.3%, followed by "Amazon Prime Video" at 31.7%. These two services alone account for approximately 67% of the total, once again demonstrating the overwhelming presence of these two giants. "U-NEXT" followed in third place at 8.0%.

Service Name Number of Responses Percentage

Netflix 106 people 35.3%

Amazon Prime Video 95 people 31.7%

U-NEXT 24 people 8.0%