AliExpress Launches 'Summer Gratitude Festival' with Up to 60% Off Starting June 15

Global e-commerce platform AliExpress will launch its 'Summer Gratitude Festival' sale from 00:00 on Monday, June 15, to 23:59 on Saturday, June 20, offering discounts of up to 60% off.

Moving forward, AliExpress will continuously strengthen its collaboration with Japanese creators and brands, delivering more authentic and multi-dimensional shopping experiences through diverse formats such as live streaming, short video content, and offline events.

Additionally, Matsuya, a major Japanese restaurant chain, has newly launched on AliExpress in early June, opening its official flagship store. This marks the first partnership between AliExpress and a major Japanese food service brand in the Japanese market. This expansion allows AliExpress to maintain its strengths as an e-commerce platform while extending its business scope into high-frequency daily consumption categories such as food and lifestyle services.

## Launching a Major June Sale: 'Summer Gratitude Festival'
Enhancing Online and Offline Shopping Experiences

Amid continued momentum from its previous 'Summer Sale,' AliExpress is launching the 'Summer Gratitude Festival' as its next major promotional event. The platform will offer popular categories such as electronics, automotive accessories, sports & outdoors, and home & living to meet Japanese consumers’ summer shopping demands.

AliExpress is also deepening its partnerships with Japanese creators and brands. Through live streaming, short videos, offline events, and other formats, the platform aims to deliver more immersive and multi-faceted shopping experiences.

Event Period: June 15 (Mon) 00:00 – June 20 (Sat) 23:59

Event Site: https://s.click.aliexpress.com/e/_c4s7gNMv

## 'Summer Sale' Concludes Successfully!
Enhancing User Experience Through Influencer Live Streams

During the previous 'Summer Sale,' which ran for 10 days starting June 1, AliExpress collaborated with multiple Japanese influencers for live streaming events. On the first day of the sale, June 1, six influencers conducted live streams. Notably, automotive YouTuber 'Pit One' visited AliExpress’s headquarters in China and delivered a special on-site live stream showcasing product selections and the platform’s e-commerce operations. By personally demonstrating and reviewing products, influencers helped alleviate pre-purchase concerns and strengthened AliExpress’s credibility in the Japanese market.

Special live stream attracts over 5,000 concurrent viewers! Positive feedback floods in

Through an immersive live stream, 'Pit One' introduced AliExpress’s global supply chain ecosystem and operational model to Japanese users. The stream attracted over 5,000 concurrent viewers and generated significant buzz on social media.

The live stream’s comment section received numerous positive reactions, such as 'So entertaining I kept browsing the product page endlessly' and 'I bought the same item on AliExpress!'

## Major Restaurant Chain Matsuya Launches on AliExpress! Expanding Presence of Japanese Brands

As part of building a local content ecosystem in Japan, Matsuya, a major Japanese restaurant chain, launched its official flagship store on AliExpress in early June. This marks the first partnership between AliExpress and a major Japanese food service brand.

This launch represents a strategic step for AliExpress—historically strong in electronics and auto parts—to expand into daily consumption categories, including food.

Comment from Mr. Yoshinobu Ando, Strategic Business Division Head, Senior Executive Officer, Matsuya Foods Co., Ltd.

Regarding the store launch on AliExpress, Mr. Yoshinobu Ando, Strategic Business Division Head and Senior Executive Officer at Matsuya Foods Co., Ltd., commented as follows:

'We are delighted to deliver Matsuya’s signature flavors to more users through AliExpress, a global platform. AliExpress’s proven track record in cross-border e-commerce and its deep understanding of the Japanese market were key reasons for our decision to partner. Going forward, we will leverage the platform’s digital capabilities to explore diverse retail models and create an environment where consumers everywhere can easily enjoy popular menu items like our signature gyudon.'

This partnership enables users to easily purchase Matsuya’s popular products via AliExpress. Moving forward, AliExpress will deepen its strategy built on three pillars: 'major sales events,' 'content marketing,' and 'local partnerships.' By expanding product offerings and enhancing service experiences, AliExpress will deliver more high-quality products and attractive purchasing opportunities to Japanese users. Through its wide-ranging product selection, the platform will strengthen its ability to meet users’ everyday consumption needs.

## Official Social Media

X (formerly Twitter): https://x.com/AliExpress_JP

Instagram: https://www.instagram.com/aliexpress_official_jp/

## About AliExpress

AliExpress is a global retail e-commerce platform established in 2010 by Alibaba International Digital Commerce Group. It enables consumers to purchase directly from manufacturers worldwide, offering a wide range of products at competitive prices. Supporting 16 languages, AliExpress delivers diverse product selections and high-quality shopping experiences to users around the globe. AliExpress Official Website

https://www.aliexpress.com/