Skincare brand 'ALICE BELLE' launches hair care born from skincare concepts!

"ALICE BELLE" (Location: Shibuya-ku, Tokyo) is a skincare brand that continues to release products demanded by the times, such as surfactant-free, paraben-free, and human stem cell conditioned media-based formulas. The brand will hold a limited-time POP UP STORE at the "Kirei Kirei Studio" on the 2nd floor of Hankyu Umeda Main Store from Wednesday, April 1, 2026, to Tuesday, April 7, 2026. Additionally, exclusive benefits will be available for customers who make purchases at the pop-up venue during this period. We invite you to experience the new hair care concept proposed by ALICE BELLE at the venue.

― Event Overview ―

Name: "ALICE BELLE" Emmatine Premium Shampoo Pre-sale POPUP STORE

Period: April 1 (Wed) – April 7 (Tue), 10:00 – 20:00

Venue: Hankyu Umeda Main Store, 2nd Floor, Kirei Kirei Studio

Product Information: Emmatine Premium Shampoo 300ml / 6,820 yen (tax included) *Pre-orders start on the ALICE BELLE official website from April 8 (Wed)

<Purchase Benefits>

① Receive a long-selling CO2 pack (1P) with purchases of 10,000 yen or more (tax included).

② Receive a travel pouch or an original "Miracle Alice" tote bag with purchases of 20,000 yen or more (tax included).

Receive an original comb with the purchase of Emmatine Premium Shampoo (300ml / 6,820 yen tax included).

Receive a mini peeling set with the purchase of Sannamasel CO2 Pack (60g / 8,800 yen tax included).

Receive a mini peeling set with the purchase of the long-selling CO2 pack (10-pack set / 13,200 yen).