Hydro Flask® to Exhibit at "GREENROOM FESTIVAL '26" Again This Year! Popular Custom Event and Limited Novelties Also Available.
Alco Co., Ltd. announced that Hydro Flask® will exhibit at "GREENROOM FESTIVAL '26." The event will feature new spring/summer bottle colors, a custom event, and limited novelty gifts, also highlighting the brand's commitment to environmental protection.
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- 📰 Published: May 11, 2026 at 19:00
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Alco Co., Ltd. (Headquarters: Osaka, Osaka Prefecture; Representative Director and President: Masahiro Furihata), which imports, wholesales, and retails apparel products primarily from the United States, announces its participation in "GREENROOM FESTIVAL '26," to be held on Saturday, May 23rd and Sunday, May 24th at Yokohama Red Brick Warehouse.
■ What is GREENROOM FESTIVAL?
"GREENROOM FESTIVAL" is Japan's largest culture festival, conveying ocean lifestyle and culture through MUSIC and ART, and advocating the concept of "Save The Ocean" to protect rapidly diminishing beaches and oceans. Hydro Flask®, whose important brand mission is to reduce single-use plastics and take action for environmental conservation, deeply resonates with this philosophy and has decided to exhibit again this year.
■ A Rare Two Days Featuring a Full Lineup of New Spring/Summer Colors
The Surf Market area, where we will exhibit, is open to everyone for free, even without a ticket.
・Abundant Color Variations
A special opportunity to see a wide array of vibrant new spring/summer 2026 bottle colors that will shine in the upcoming season, with many items available for direct viewing at the booth. Please find your perfect personal color.
・Customize Parts to Your Liking
Leveraging the rich color variations, we will hold our highly popular custom event again this year. You can freely combine the bottle body color with your favorite colors for the "cap," "strap," and "boot (silicone cover for the bottom)." Let's create your one-of-a-kind "my bottle" at the venue.
【Details】
・Applicable to those who purchase a bottle at the booth on the day.
・For each bottle purchased, you will receive either one bottle cap (including handle replacement) or one boot (silicone cover for the bottom) as a gift.
・Custom parts are limited in quantity. Please note that they will be available while supplies last.
■ Custom Image
・Receive an original carabiner with the purchase of a "200ml Micro Hydro"
Customers who purchase the slim insulated bottle "200ml Micro Hydro" (200 ml Micro Hydro), which fits in your pocket, will receive an "original carabiner" as a special gift. This limited item makes carrying your bottle even more convenient and enjoyable.
*Novelties are limited in quantity and will end once supplies run out.
■ Image
■ Event Outline
Event Name: GREENROOM FESTIVAL '26
Date: Saturday, May 23rd and Sunday, May 24th, 2026
Venue: Yokohama Red Brick Warehouse
Organizer: GREENROOM FESTIVAL Executive Committee
Official Website: https://greenroom.jp/
Hydro Flask®
Bend, Oregon, USA, where Hydro Flask® was born, is an area rich in outdoor activities and craft beer. In 2009, when single-wall stainless steel bottles and hard plastic bottles were dominant in the US market, Hydro Flask was the first to start selling insulated bottles (Growler) that could keep drinks cold or hot. Starting with hand-to-hand sales, these bottles quickly captured the hearts of locals who could "always drink cold beer." Subsequently, unique PR strategies, such as providing bottles to lifeguards who gained attention in beach areas, led to rapid expansion in popularity. By 2011, sales exceeded 100 million yen, and in 2015, international sales began, starting with Europe. Two years later, it had expanded to over 20 countries, and in the same year, it first landed in Japan. It boasts approximately 70% market share in the US stainless steel insulated bottle market, and the brand name "Hydro Flask" is more widely known than the term "insulated bottle." Hydro Flask's wide and diverse product lineup, including bottles, various accessories, lightweight bottles suitable for outdoor use, cutlery, and soft goods for outings, is also one of its major attractions. Hydro Flask's mission is to provide the world with refreshment beyond imagination.
Official Website
Official Instagram
Keywords:
■ What is GREENROOM FESTIVAL?
"GREENROOM FESTIVAL" is Japan's largest culture festival, conveying ocean lifestyle and culture through MUSIC and ART, and advocating the concept of "Save The Ocean" to protect rapidly diminishing beaches and oceans. Hydro Flask®, whose important brand mission is to reduce single-use plastics and take action for environmental conservation, deeply resonates with this philosophy and has decided to exhibit again this year.
■ A Rare Two Days Featuring a Full Lineup of New Spring/Summer Colors
The Surf Market area, where we will exhibit, is open to everyone for free, even without a ticket.
・Abundant Color Variations
A special opportunity to see a wide array of vibrant new spring/summer 2026 bottle colors that will shine in the upcoming season, with many items available for direct viewing at the booth. Please find your perfect personal color.
・Customize Parts to Your Liking
Leveraging the rich color variations, we will hold our highly popular custom event again this year. You can freely combine the bottle body color with your favorite colors for the "cap," "strap," and "boot (silicone cover for the bottom)." Let's create your one-of-a-kind "my bottle" at the venue.
【Details】
・Applicable to those who purchase a bottle at the booth on the day.
・For each bottle purchased, you will receive either one bottle cap (including handle replacement) or one boot (silicone cover for the bottom) as a gift.
・Custom parts are limited in quantity. Please note that they will be available while supplies last.
■ Custom Image
・Receive an original carabiner with the purchase of a "200ml Micro Hydro"
Customers who purchase the slim insulated bottle "200ml Micro Hydro" (200 ml Micro Hydro), which fits in your pocket, will receive an "original carabiner" as a special gift. This limited item makes carrying your bottle even more convenient and enjoyable.
*Novelties are limited in quantity and will end once supplies run out.
■ Image
■ Event Outline
Event Name: GREENROOM FESTIVAL '26
Date: Saturday, May 23rd and Sunday, May 24th, 2026
Venue: Yokohama Red Brick Warehouse
Organizer: GREENROOM FESTIVAL Executive Committee
Official Website: https://greenroom.jp/
Hydro Flask®
Bend, Oregon, USA, where Hydro Flask® was born, is an area rich in outdoor activities and craft beer. In 2009, when single-wall stainless steel bottles and hard plastic bottles were dominant in the US market, Hydro Flask was the first to start selling insulated bottles (Growler) that could keep drinks cold or hot. Starting with hand-to-hand sales, these bottles quickly captured the hearts of locals who could "always drink cold beer." Subsequently, unique PR strategies, such as providing bottles to lifeguards who gained attention in beach areas, led to rapid expansion in popularity. By 2011, sales exceeded 100 million yen, and in 2015, international sales began, starting with Europe. Two years later, it had expanded to over 20 countries, and in the same year, it first landed in Japan. It boasts approximately 70% market share in the US stainless steel insulated bottle market, and the brand name "Hydro Flask" is more widely known than the term "insulated bottle." Hydro Flask's wide and diverse product lineup, including bottles, various accessories, lightweight bottles suitable for outdoor use, cutlery, and soft goods for outings, is also one of its major attractions. Hydro Flask's mission is to provide the world with refreshment beyond imagination.
Official Website
Official Instagram
Keywords: