Arco Inc. (Head Office: Osaka City, Osaka Prefecture; President: Masahiro Furihata) will launch the 'Plus Line', which further pursues design and fashionability from the recovery shoe brand 'OOFOS®' it distributes, on Saturday, April 25th. In addition, to commemorate the launch, the brand's first solo POPUP event will be held on Harajuku Cat Street.

Background of Development: Making Recovery More Everyday, More Stylish Since its inception in 2011, OOFOS® has been supported by many athletes and people who feel foot fatigue due to the shock absorption and recovery provided by its special material 'OOfoam™'. The newly introduced 'Plus Line' (OOriginal+, OOahh+, OOcloog+) adopts a voluminous silhouette tailored to modern trends while maintaining its overwhelming functionality. It has been sublimated into a modern design that looks great as city wear, despite being a recovery shoe.

3 Features Unique to the 'Plus Line' Not only the design but also the functionality as a recovery shoe has been updated.

1. Thicker sole than before By increasing the volume of OOfoam™, the cushioning is further improved. 2. Walls surrounding the sole The unique structure wraps the foot, suppressing foot wobbling upon landing and improving stability. 3. Wider upper than before It firmly holds the instep more broadly, improving support.

In addition to the thick-soled 'OOyea', all 3 models of the 'Plus Line' are introduced In this launch, in addition to the classic Black, the lineup includes colors that blend well with outfits, such as Chalk for a clean impression and Mint for a refreshing SS season vibe. Furthermore, new colors are available for the 'OOyea', a stylish thick-soled model that has already been released and is highly popular mainly among women. We propose a next-generation recovery experience with an extensive lineup.

Product Lineup - OOriginal+ Price: ¥11,880 (tax included) / Size: 22cm - 30cm / Color: Black, Chalk, Mint

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: OOFOS® Plus Line (OOriginal+, OOahh+, OOcloog+) / OOyea