ARUKO Co., Ltd. (Headquarters: Osaka, Japan; Representative Director: Masahiro Furuhata) will open a limited-time pop-up store "OO STORE - All-day recovery is ultimate comfort -" for its recovery footwear brand OOFOS® at Cranes 6142 (Jingumae, Shibuya-ku, Tokyo) for two days, April 25th (Saturday) and April 26th (Sunday).

The pop-up store, themed "All-day recovery is ultimate comfort," aims to provide an immersive experience of the concept of "recovery" in daily life. Approximately 100 products, including standard models and new releases such as the "Plus Line" (OOriginal+, OOcloog+, OOahh+), will be available. The store is designed to offer a special experience for both new and existing OOFOS users.

Event Details: Name: OO STORE - All-day recovery is ultimate comfort - Dates: April 25th (Saturday) 10:00-20:00 / April 26th (Sunday) 10:00-17:00 Venue: Cranes 6142 (6-14-2 Jingumae, Shibuya-ku, Tokyo) Admission: Free Access: Approximately 5 minutes walk from Meiji-jingumae <Harajuku> Station (Tokyo Metro Chiyoda Line/Fukutoshin Line) Exit 7; Approximately 8 minutes walk from Harajuku Station (JR Yamanote Line) Omotesando Exit; Approximately 10 minutes walk from Omotesando Station (Tokyo Metro Ginza Line/Hanzomon Line/Chiyoda Line) Exit A1. Payment Methods: Cash, credit card, some electronic payments (UnionPay cards not accepted). Official Website: https://oofos.jp/

To commemorate the event and new product launch, artist Yu Nagaba, a regular OOFOS user, created new visuals. These visuals will be prominently displayed at the event entrance. Purchasers will receive random limited-edition stickers, and the first customers will receive a brand-original knapsack.

Artist Profile: Yu Nagaba (born 1976 in Tokyo). Moved to Turkey in childhood, where he learned oil painting. After graduating from art university in Tokyo, he worked on T-shirt graphics for an apparel company before becoming a freelance artist. In 2014, he shifted to his current style of black and white line art, influenced by 90s American culture, movies, art, and music. His work gained widespread recognition after being featured on the cover of POPEYE magazine. He has since collaborated with numerous domestic and international brands and held solo exhibitions in Japan, Hong Kong, and Taiwan, and participated in the WEST BUND art fair in China.

New products include the fashionable thick-soled "Plus Line." Since its inception in 2011, OOFOS® has been supported by its special OOfoam™ material for shock absorption and recovery. The new "Plus Line" maintains this functionality while adopting a voluminous silhouette in line with current trends, elevating recovery footwear into modern street wear. In addition to classic Black, colors like clean Chalk and refreshing Mint are available. A new color (Primrose) is also introduced for the stylish thick-soled "OOyea" model, offering a diverse lineup for the next generation of recovery experience.

Product Lineup: OOriginal+ (U-Original Plus) Price: ¥11,880 (tax included) / Sizes: 22cm - 30cm / Colors: Black, Chalk, Mint OOahh+ (U-Ah Plus) Price: ¥11,880 (tax included) / Sizes: 22cm - 30cm / Colors: Black, Chalk, Mint OOcloog+ (U-Cloog Plus) Price: ¥12,980 (tax included) / Sizes: 23cm - 30cm / Colors: Black, Chalk OOyea (U-Yea) Price: ¥11,880 (tax included) / Sizes: 22cm - 28cm / Colors: Black, Chalk, Primrose (new color)

About OOFOS®: OOFOS® is a global leader in recovery footwear, founded by a team of industry veterans to help runners and fitness enthusiasts recover better after training. Made with innovative OOfoam™ technology, OOFOS® is designed to absorb 37% more impact than traditional footwear. It reduces stress on joints and helps everyone feel their best. From professional athletes to casual walkers, OOFOS footwear provides greater comfort for hard-working feet and bodies.

FACT BOX

  • Source: PR TIMES
  • Category: New Product/Event