ALCANTARA® Partners with "Car Design Award 2026" and Unveils Experiential Exhibition "Atelier Alcantara" at Milan Design Week
ALCANTARA® has become an official partner of the "Car Design Award 2026" and launched the experiential exhibition "Atelier Alcantara" during Milan Design Week. A talk session on design in the age of AI was also held, promoting collaboration with next-generation designers.
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- 📰 Published: April 24, 2026 at 19:00
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ALCANTARA® has officially partnered with the "Car Design Award 2026".
During Milan Design Week, the experiential exhibition "Atelier Alcantara" was also unveiled at the ADI Design Museum. It showcases projects by students from Kingston School of Art and IED Milan, as well as ALCANTARA®'s design office.
ALCANTARA®, the Made in Italy material brand, is an official partner of the "Car Design Award 2026," organized by Auto&Design magazine. Established in 1984, the "Car Design Award" recognizes projects that contribute to the advancement of car design and serves as a platform for in-depth, multifaceted discussions on contemporary design through various talks.
The trophy adorned with ALCANTARA®.
At this year's award ceremony, ALCANTARA® was used for the "Traccia" trophy, designed by ERRE Company. Additionally, Chris Lefteri, who has been appointed ALCANTARA®'s Design Ambassador and Advocate, spoke at a talk session titled "Sustainable Intelligence – Design in the Age of AI," focusing on design in the AI era.
ALCANTARA® has consistently collaborated with design centers of various companies, from Stellantis to Renault, BMW, and Ferrari, from the early stages of project development, realizing customized solutions that integrate aesthetics, functionality, and innovation. The material's exceptional versatility offers designers freedom of expression, enabling unique colors and complex processing that meet the modern automotive industry's demands for comfort, sustainability, and performance. The partnership between the award and ALCANTARA® is also based on a shared vision to promote innovation as a fusion of aesthetics, research, and technology.
(From left) Laurens van den Acker, Chief Design Officer (CDO) of Renault, who received an award for the "Renault Twingo E-Tech Electric"; Eugenio Razelli, CEO and Chairman of Alcantara; Massimo Frascella, Chief Creative Officer (CCO) of Audi, who received an award for "Concept C"; and Daniele Caronaci, Head of Jeep Design EMEA, who received an award in the Brand Design Language category.
Experiential Exhibition in Collaboration with the Next Generation
The experiential exhibition "Atelier Alcantara" was held at the ADI Design Museum, the venue for the award ceremony.
This project aims for a strategic collaboration with academia, where students gain practical experience while ALCANTARA® draws inspiration from the next generation. ALCANTARA® supports students in transforming their concepts into market-oriented projects through mentoring and creative consulting.
Comment by Chris Lefteri (Design Ambassador)
"ALCANTARA® has always been at the intersection of material innovation, creativity, and design culture. I am delighted to collaborate with a company that understands material not merely as a functional element, but as a driving force that moves emotions and design visions."
Comment by Eugenio Razelli (Chairman and CEO of Alcantara S.p.A.)
"Through this award and Atelier Alcantara, our company has clearly articulated its commitment to viewing design as a space where art, industry, and sustainability are shared. We are building an international dialogue platform where materials and ideas become tools for building a more conscious and creative future."
*Image materials related to this release can be downloaded here.
Chris Lefteri (second from left), ALCANTARA®'s Design Ambassador and Advocate, spoke at the talk session held at the ADI Design Museum award ceremony.
About Alcantara S.p.A. - www.alcantara.com
Founded in 1972, Alcantara S.p.A., with its headquarters in Milan and production and R&D facilities in the rich natural environment of Umbria, is one of Italy's leading companies.
Alcantara S.p.A. registered trademark.
During Milan Design Week, the experiential exhibition "Atelier Alcantara" was also unveiled at the ADI Design Museum. It showcases projects by students from Kingston School of Art and IED Milan, as well as ALCANTARA®'s design office.
ALCANTARA®, the Made in Italy material brand, is an official partner of the "Car Design Award 2026," organized by Auto&Design magazine. Established in 1984, the "Car Design Award" recognizes projects that contribute to the advancement of car design and serves as a platform for in-depth, multifaceted discussions on contemporary design through various talks.
The trophy adorned with ALCANTARA®.
At this year's award ceremony, ALCANTARA® was used for the "Traccia" trophy, designed by ERRE Company. Additionally, Chris Lefteri, who has been appointed ALCANTARA®'s Design Ambassador and Advocate, spoke at a talk session titled "Sustainable Intelligence – Design in the Age of AI," focusing on design in the AI era.
ALCANTARA® has consistently collaborated with design centers of various companies, from Stellantis to Renault, BMW, and Ferrari, from the early stages of project development, realizing customized solutions that integrate aesthetics, functionality, and innovation. The material's exceptional versatility offers designers freedom of expression, enabling unique colors and complex processing that meet the modern automotive industry's demands for comfort, sustainability, and performance. The partnership between the award and ALCANTARA® is also based on a shared vision to promote innovation as a fusion of aesthetics, research, and technology.
(From left) Laurens van den Acker, Chief Design Officer (CDO) of Renault, who received an award for the "Renault Twingo E-Tech Electric"; Eugenio Razelli, CEO and Chairman of Alcantara; Massimo Frascella, Chief Creative Officer (CCO) of Audi, who received an award for "Concept C"; and Daniele Caronaci, Head of Jeep Design EMEA, who received an award in the Brand Design Language category.
Experiential Exhibition in Collaboration with the Next Generation
The experiential exhibition "Atelier Alcantara" was held at the ADI Design Museum, the venue for the award ceremony.
This project aims for a strategic collaboration with academia, where students gain practical experience while ALCANTARA® draws inspiration from the next generation. ALCANTARA® supports students in transforming their concepts into market-oriented projects through mentoring and creative consulting.
Comment by Chris Lefteri (Design Ambassador)
"ALCANTARA® has always been at the intersection of material innovation, creativity, and design culture. I am delighted to collaborate with a company that understands material not merely as a functional element, but as a driving force that moves emotions and design visions."
Comment by Eugenio Razelli (Chairman and CEO of Alcantara S.p.A.)
"Through this award and Atelier Alcantara, our company has clearly articulated its commitment to viewing design as a space where art, industry, and sustainability are shared. We are building an international dialogue platform where materials and ideas become tools for building a more conscious and creative future."
*Image materials related to this release can be downloaded here.
Chris Lefteri (second from left), ALCANTARA®'s Design Ambassador and Advocate, spoke at the talk session held at the ADI Design Museum award ceremony.
About Alcantara S.p.A. - www.alcantara.com
Founded in 1972, Alcantara S.p.A., with its headquarters in Milan and production and R&D facilities in the rich natural environment of Umbria, is one of Italy's leading companies.
Alcantara S.p.A. registered trademark.