Alcantara's Exclusive Color 'Blu Eterno' Adopted for French DS Automobiles' New SUV 'DS N°7'
Alcantara's exclusive color 'Blu Eterno' has been adopted for the interior of the new C-SUV 'DS N°7' from French DS Automobiles. It combines sustainability, using 68% recycled polyester, with luxury.
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- 📰 Published: April 4, 2026 at 00:00
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* "ALCANTARA®" has been adopted for the interior of DS Automobiles' new C-SUV "DS N°7".
* The exclusive color "Blu Eterno," developed specifically for this model, creates a sophisticated cabin space.
* Uses 68% certified recycled polyester.
ALCANTARA® has been adopted for the interior of the new SUV "DS N°7" from French DS Automobiles. The exclusive color "Blu Eterno," specially developed for this model, provides a new space where elegance, the latest technology, and sustainability coexist.
Sophisticated Spatial Design with the New Exclusive Color "Blu Eterno"
"Blu Eterno," which combines depth and brilliance, accentuates the unique texture of ALCANTARA®, bringing harmony and strength to the interior. The material uses 68% certified recycled polyester. It blends well with brushed aluminum decorations, tailored stitching inspired by the DS logo, and graphic patterns, realizing a comfortable interior that fuses craftsmanship with advanced technology.
The Value Brought by a "Made in Italy" Supply Chain
The new "DS N°7" is produced at the Melfi plant in the province of Potenza, Italy. The plant is located close to Alcantara's production facility in the Umbria region, embodying the shared emphasis on environmental care by both brands.
Comment from Eugenio Rolli, Chairman and CEO of Alcantara
"Our collaboration with DS Automobiles brings perfect synergy for Alcantara. Both companies share a vision of sustainable luxury based on technology, elegance, and performance. The exclusive color Blu Eterno, created for the new DS N°7, is clear evidence of this; it enhances the appeal of our material while perfectly embodying the innovative and sophisticated identity of the DS brand."
The new "DS N°7," fusing French savoir-faire and Italian craftsmanship, proposes a new form of travel that combines comfort appealing to the five senses with environmental consideration.
* The exclusive color "Blu Eterno," developed specifically for this model, creates a sophisticated cabin space.
* Uses 68% certified recycled polyester.
ALCANTARA® has been adopted for the interior of the new SUV "DS N°7" from French DS Automobiles. The exclusive color "Blu Eterno," specially developed for this model, provides a new space where elegance, the latest technology, and sustainability coexist.
Sophisticated Spatial Design with the New Exclusive Color "Blu Eterno"
"Blu Eterno," which combines depth and brilliance, accentuates the unique texture of ALCANTARA®, bringing harmony and strength to the interior. The material uses 68% certified recycled polyester. It blends well with brushed aluminum decorations, tailored stitching inspired by the DS logo, and graphic patterns, realizing a comfortable interior that fuses craftsmanship with advanced technology.
The Value Brought by a "Made in Italy" Supply Chain
The new "DS N°7" is produced at the Melfi plant in the province of Potenza, Italy. The plant is located close to Alcantara's production facility in the Umbria region, embodying the shared emphasis on environmental care by both brands.
Comment from Eugenio Rolli, Chairman and CEO of Alcantara
"Our collaboration with DS Automobiles brings perfect synergy for Alcantara. Both companies share a vision of sustainable luxury based on technology, elegance, and performance. The exclusive color Blu Eterno, created for the new DS N°7, is clear evidence of this; it enhances the appeal of our material while perfectly embodying the innovative and sophisticated identity of the DS brand."
The new "DS N°7," fusing French savoir-faire and Italian craftsmanship, proposes a new form of travel that combines comfort appealing to the five senses with environmental consideration.