Albion Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Shoichi Kobayashi) will launch the "ALBION Official Online Store" on Wednesday, April 1, 2026. Since its founding, Albion has cherished providing value through meticulous in-store interactions with each customer's skin, offering counseling and beauty experiences. Inheriting this approach, Albion is now opening a new platform that customers can also utilize from home.

ALBION Official Online Store https://albion.co.jp/site/store

The "ALBION Official Online Store" serves as a new point of contact for customers who previously encountered Albion in stores, as well as for those who gather information and consider products online. It aims to help them learn about Albion, deepen their understanding of the brand's value, and consider it as one of their options.

Furthermore, even when opportunities to visit stores temporarily decrease due to changes in life stages, the online store aims to maintain connections with customers by continuing relationships online, thereby creating opportunities for them to visit stores again.

In addition, as an initiative to deepen customer relationships through digital experiences, the membership program "ALBION Beauty Program" began in January 2026.

Albion, while continuing to value the in-store value provision that has been cherished for 70 years since its founding, will continue to support each customer's "beauty" through services appropriate for the modern era.

Overview of "ALBION Official Online Store"

<Target Brands> ALBION IGNIS Elégance

FACT BOX

  • Source: PR TIMES
  • Category: New Product
  • Products / services: ALBION Beauty Program / ALBION