ALBA Launches 'Digital Gacha' Feature for EventOrder App to Tackle Material Costs

## New Feature to Streamline Live Merchandising

ALBA, the operator of the live event merchandise app 'EventOrder,' has released a new venue-exclusive feature called 'Digital Gacha.' This system allows fans to draw for prizes and receive them immediately using iPads stationed at merchandise booths.

## Background: Addressing Traditional Challenges

Traditional capsule-based gacha machines faced several operational hurdles:

- **Rising Costs:** Increased procurement costs for plastic capsules due to raw material price hikes.
- **Waste Management:** High labor and disposal costs for collecting and managing empty capsules.
- **Physical Limitations:** Constraints on prize size, as items must fit inside a standard capsule.

## Benefits of the Digital Gacha

Unlike online gacha services that rely on mail-order delivery, this feature maintains the immediate excitement of a live venue while offering:

- **Zero Procurement/Disposal Costs:** By eliminating plastic capsules, all associated costs are removed.
- **Larger Prize Options:** No size restrictions allow for items like T-shirts and posters to be featured.
- **Labor Efficiency:** Supports cash and PayPay payments. With customer self-service, staff focus solely on handing out prizes.
- **Digital Experience:** Designed with intuitive iPad animations to preserve the thrill of the traditional gacha experience.

## Contact Information

ALBA offers customized merchandising operation plans for events of all sizes. For more information, please visit the contact form on our official website.

- [EventOrder Official Website](https://event-order.com/)
- [ALBA Co., Ltd. Official Website](https://ab-alba.info/)